Data is a Designer's Best Friend - EuroIA 2016
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Delving into the world of the data scientist, this talk will show that once a few fundamentals of their language are understood, we can foster a valuable relationship between data and design. Leading to better outcomes for both parties. Delivered at EuroIA Sept 2016 Amsterdam
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Data is a Designer's Best Friend - EuroIA 2016
- 1. Data is a Designer’s Best Friend Kathryn Parkes EuroIA 2016 Amsterdam kathryn.parkes@gmail.com @kathrynparkes Visualisation @acatcalledfrank
- 6. @mikko
- 7. Salvador Dali’s Illustrations: Alice in Wonderland, 1969
- 11. I AM NOT A DATA SCIENTIST …but I sit next to one
- 12. MODELS
- 13. LOTS OF MODELS
- 14. SELECTION
- 15. PREPARATION
- 16. FITTING
- 17. TRAINING
- 18. REGRET
- 19. REGRESSION
- 20. BANDITS
- 21. Storyline
- 22. ZOOLANDER
- 24. So what is Data Science about?
- 25. #DTDT
- 28. ART & SCIENCE
- 29. What does a Data Scientist do? MATHS CODING NARRATIVE
- 31. Machine Learning SUPERVISED Example Inputs Example Outputs Task: what is the rule or function?
- 32. Machine Learning SUPERVISED How much/how many?Is this A or B? CLASSIFICATION REGRESSION
- 33. Machine Learning UNSUPERVISED DEEP LEARNING GENERATIVE Example Inputs Task: look for patterns
- 39. Chair
- 41. Machine Learning How is this organised? What should I do now? How much/how many? Is this A or B?CLASSIFICATION REGRESSION SUPERVISED UNSUPERVISED REINFORCEMENT Can you make me something like this? DEEP LEARNING GENERATIVE
- 42. What is the price of a 1.35 carat diamond?
- 44. Fitting X Underfitting Just right Overfitting Y X Y X Y
- 45. PROBABILITIES
- 46. PROBABILITIES
- 48. Bayes Theorem P(A|B) P(B|A) P(B) P(A) =
- 49. A/B Testing Variant A Variant B Variant C
- 50. A/B Testing Variant A Variant B Variant C WK 1 100% 0% WK 2 WK 3 WK 4 WK 5 WK 6 A B C KPI
- 51. A/B Testing Bandits Variant A Variant B Variant C WK 1 100% 0% WK 2 WK 3 WK 4 WK 5 WK 6 WK 1 100% 0% WK 2 WK 3 WK 4 WK 5 WK 6
- 52. We feel much more regret if we miss a train by 1 minute than if we miss it by 4 minutes
- 54. “When I am working on a problem, I never think about beauty........ but when I have finished, if the solution is not beautiful, I know it is wrong.” ― R. Buckminster Fuller
- 55. Uber
- 56. Uber
- 61. Global Service Jam DIVERSE INPUTS
- 62. – Henry Ford “Coming together is a beginning; keeping together is progress; working together is success. My best friend is the one who brings out the best in me.”