The difference of
sports magazine
designs for women
and men
Research Draft

Topic of the
term paper
• The difference of sports
magazine design regarding
women and men

Type of discourse/Genre
Sports
magazines
Analysis of
Women‘s
Health and
Men‘s Health

Linguistic features I want to analyze
• Cover design of sports magazines
• Article design of sports magazines and the difference
between sports magazines for women and sports magazines
for men
• Difference in language use in sports magazines for women
and in sports magazines for men

Issue or observations
• Women are more sexualized
• E.g. smile more often
• Men are more often on the cover of general sports magazines
(for women and men)
• Women are more often posing
• Men are more often photographed doing something

Corpus
Women‘s
Health
Men‘s
Health

Research
question
• How are sports magazines desigend
differently for men and women and how
are stereotypical features still
maintained in these magazines?

Preliminary
outline
• Introduction
• Difference in Cover design
• Sports magazines for women
• Sports magazines for men
• General sports magazines
• Difference in Articles
• Language use in articles for women
and in articles for men
• Difference in Article design
• Analysis of women‘s health and men‘s
health

Short
description
• To proove that sports magazines still support stereotypes
Aim
• Why is this topic important?
Introduction
• E.g. that women are still sexualized on the covers (smiling, posing)
Cover design
• E.g. how colours are used differently
Article design
• What words appear more often in women sports magazines
Language use
Analysis of Women‘s Health and Men‘s Health

Secondary
sources
• Jocks versus jockettes (Ben Wasike, 2020)
• The study examined sexualization, camera angle, and nonverbal
communication cues and their interplay with gender
• Content analysis of biological sex-specific media
coverage of sport (Benjamin Burroughs, 2021)
• media coverage of women’s sports is inadequate when compared
with´coverage of men’s sports with regards to the amount of coverage as
well as the type of coverage across men’s and women’s sports.
• Sport Magazine Covers sexualize female
athletes (Tom Jacobs, 2017)
• The impact of the Media on gender inequality
within sports (Eoin J. Trolan, 2013)
• Gender role differences are especially apparent in the world of sport