The document discusses the four main needs that audiences seek to fulfill through media consumption: diversion from everyday life through escapism, satisfying needs for companionship and relationships through media, exploring personal identity, and gaining information about surrounding events. Magazines like Q fulfill these needs by providing entertaining celebrity stories and new music for diversion, coverage of celebrity relationships for personal relationships, quizzes and games for personal identity exploration, and information on upcoming concerts and events for surveillance of one's environment.