2. Specification requirements
Candidates should be prepared to demonstrate
understanding of contemporary institutional
processes of production, distribution, marketing
and exchange/exhibition at a local, national or
international level as well as British audiences’
reception and consumption. There should also be
some emphasis on the students’ own experiences of
being audiences of a particular medium.

3. That means:
Knowing the process of producing a film, from
concept to print.
Knowing how a film is distributed, the process of a
film being shown in the cinema.
Marketing campaigns.
How else people access film viewing.
Why people watch films.

4. Key areas
Production – making the film
Distribution – advertising and marketing the film
Exchange/exhibition – where and how the film is
shown
Consumption/reception – how and why audiences
watch the film

5. Mark scheme
What are the 3 marking criteria?
Analysis
Examples
Terminology

6. Case studies
You will need to have in depth evidence to offer in
your exam.
You will need to learn about particular companies in
relation to all of the areas mentioned in the previous
slide.
Production
Distribution
Exchange/Exhibition
Consumption

7. National and International
In order to be able to compare practices on a National
and global level you will prepare information on 3
production companies:
Universal - Hollywood
Working Title – British part owned by Universal
Warp films - British independent

8. Personal consumption
You will also need to write about your own
consumption and that of your peer group.
To this end you will start by preparing a survey of
film consumption.