Online Reputation Management for Electrical Product Manufacturers

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Simply Marcomms

Online Reputation Management presentation for Voltimum

Tecnología Empresariales

Online Reputation Management
Kirstie Colledge –SMPR
Header here or text Header here or text

“Using effective PR tactics to
manage your online
reputation”

MANAGING YOUR ONLINE REPUTATION

• How to assess your online reputation
• Why do we need to manage it?
• Examples
• How to measure & track
• PR tactics to build or fix

HOW TO ASSESS YOUR ONLINE REPUTATION

• Sample Searches – Page 1/10 Results
• Note the ‘type’ of result
• Record the sentiment
• Add it up

Free online reputation assessment sheet at www.outspokenmedia.com

DEVELOP A SOCIAL MEDIA POLICY

• Who should manage it?
• Who should tweet/blog/comment?
• Integrate with offline PR/marketing
• Appoint an ORM spokesperson

WHAT ABOUT A STRATEGY?

• Create an ORM strategy
• Integrate with other marketing plans
• Develop a crisis communications plan
• ORM is not a standalone activity

TRACK TO PREVENT PROBLEMS

• Google/Yahoo! alerts
• Tweetdeck/Hootsuite searches
• RSS Feeds/Feedreader
• Monitoring services

MANAGE NEGATIVE CONTENT

“If you can’t delete, compete!*”
• Fix or build?
• Respond, participate, engage

*Source: www.mashable.com, Antony Mayfield - iCrossing

CREATE OPTIMISED PR CONTENT

“All your PR content should be
created, optimised, shared and
published with search in mind”

Thank you for your time.
Email: kirstie@simplymarcomms.co.uk
Header here or text Header here or text
Twitter: @KirstieColledge
LinkedIn: KirstieColledge
Building Network: Kirstie Colledge
tCn: Kirstie Colledge

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Online Reputation Management for Electrical Product Manufacturers

1. Online Reputation Management Kirstie Colledge –SMPR Header here or text Header here or text “Using effective PR tactics to manage your online reputation”

2. MANAGING YOUR ONLINE REPUTATION • How to assess your online reputation • Why do we need to manage it? • Examples • How to measure & track • PR tactics to build or fix

3. EXAMPLES

4. HOW TO ASSESS YOUR ONLINE REPUTATION • Sample Searches – Page 1/10 Results • Note the ‘type’ of result • Record the sentiment • Add it up Free online reputation assessment sheet at www.outspokenmedia.com

5. DEVELOP A SOCIAL MEDIA POLICY • Who should manage it? • Who should tweet/blog/comment? • Integrate with offline PR/marketing • Appoint an ORM spokesperson

6. WHAT ABOUT A STRATEGY? • Create an ORM strategy • Integrate with other marketing plans • Develop a crisis communications plan • ORM is not a standalone activity

7. TRACK TO PREVENT PROBLEMS • Google/Yahoo! alerts • Tweetdeck/Hootsuite searches • RSS Feeds/Feedreader • Monitoring services

8. MANAGE NEGATIVE CONTENT “If you can’t delete, compete!*” • Fix or build? • Respond, participate, engage *Source: www.mashable.com, Antony Mayfield - iCrossing

9. CHANGING MEDIA LANDSCAPE

10. CREATE OPTIMISED PR CONTENT “All your PR content should be created, optimised, shared and published with search in mind”

11. CREATE DIFFERENT TYPES OF PR CONTENT

12. USE INDUSTRY SPECIFIC NETWORKS

13. SEARCH RESULTS – PAGE 1 DOMINATION

14. Thank you for your time. Email: kirstie@simplymarcomms.co.uk Header here or text Header here or text Twitter: @KirstieColledge LinkedIn: KirstieColledge Building Network: Kirstie Colledge tCn: Kirstie Colledge

Online Reputation Management for Electrical Product Manufacturers

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