A personal branding project completed using Keynote and Adobe for my portfolio 1 course at Full Sail University. July 2021.

1. PERSONAL BRAND EXPLORATION
Katie Curran
Project & Portfolio I: Week 1
July 9, 2021

2. Hello, I am Katie Curran. I grew up the youngest
of four children in the far west suburbs of the
Chicagoland area and always wanted to do more.
I would often question “Why” as I grew up, not
liking how some things were done, seeing
di
ff
erent possible outcomes even then. This
hunger and search for my “why’s” formed me into
who I am today. I am someone who wants to
bring about changes that lead to the best for
people. It is that drive that also propelled me into
the music industry, to open the imagination of the
public to all of the outstanding artists of the world
if only they ask themselves, “Why not?”.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Agent
• Entertainment Specialist
• Talent Representative
BRAND ARCHETYPE - As a
Maverick I strive to forge a new path.
Where there is an issue I disagree
with I will
fi
nd a way to
fi
x it and defy
what is typically expected. My
secondary Archetype is an Explorer,
adding support to Maverick by
looking outside the box and
fi
nding
new paths.
[Agents and Business Managers of Artists, Performers, and
Athletes] [Music/Entertainment]
Picture Relevant
to Your Industry
Goes Here

4. Recruiters and Hiring Managers of Management Companies
TARGET AUDIENCE
Eshy Gazit
Outreach Plan:
• Mr. Gazit recently posted on LinkedIn asking people to
message him if interested because his companies have
openings, including internships with Intertwine.
• As he asked to be messaged directly on the LinkedIn
platform for more information I will be messaging him
with a brief introduction and explanation of my skill set.
• I will give Mr. Gazit a week to respond to my message
and should there be no answer I will send him another
note to thank him for o
ff
ering the opportunity.
CEO at Intertwine and
Gramophone Media
Amanda Romano
Outreach Plan:
• I will send an invitation to connect on LinkedIn.
• After connecting I will send a thank you message to her,
thanking her for accepting and introduce myself.
• After a week of no contact I will send her another
message thinking her once again for the connection.
Human Resource Manager at
BMG- The New Music
Comppany
Patrick Ermlich
Outreach Plan:
• As he is also in charge of hiring, I will forward him my
Resume.
• After sending the resume I will connect with him on
LinkedIn, Introducing myself further.
• If there is no response from him for either the Resume or
message I will send him one further inquiry to the status
of his review status and thank him for his time.
Chief Marketing O
ffi
cer at
Gramophone Media

5. GOALS
Short Term: (Within six months of graduation, 2023)
• Start an Internship position within the music industry.
‣ Apply to a minimum of 7 open internship positions in
Music management companies between September
2022 and September 2023. Grow brand recognition by
5-10% by creating professional content.
Mid Term: (2028)
• Start managing a solo artist or group while working for a well
known company such as Sony or Warner Music group.
‣ Maintain steady employment history for 3 years
minimum. Gain needed experience to grow brand
recognition from 10% to 30% and expanding LinkedIn
network. Start proving archetype by following surprising
leads.
Long Term: (2043)
• Open a Music Management
fi
rm geared towards international
music styles.
‣ Grow brand recognition from 30% to 65%. Open new
Independent brand social media accounts like Twitter
and Instagram. Maintain archetype recognition by
continuing to look for the unexpected talent that
western/American audiences may not otherwise look
into.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Microsoft O
ffi
ce
SOFT
HARD
Novice / Adept / Expert
Korean language and writing Novice / Adept / Expert
Persuasion Novice / Adept / Expert
Leadership Novice / Adept / Expert
Customer Service
SOFT
HARD
Novice / Adept / Expert
Social Media Knowledge Novice / Adept / Expert
Adaptability Novice / Adept / Expert
Attention to detail Novice / Adept / Expert

7. I help artists forge new paths by
fi
ghting for
them to go against the expected.
PROMISE

8. CREDENTIALS
Work Experience:
• Warehouse Associate, ACM Technologies
• Server, E.C.Pages Bar and Grill
Education:
• Adobe Color Essential Training, LinkedIn
• Building a Portfolio with Adobe Portfolio,
LinkedIn
• Learning Adobe Fonts, LinkedIn
• Music Business, B.S., Full Sail University (2023)
Leadership Roles:
• Head of order processing, ACM
Technologies
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Joidyn Holley
Industry Experience:
• Grammy U Member
Education:
• Full Sail University, Music Business B.S.
Leadership Experience:
• Student Body vice President.
Skills and Pro
fi
ciencies:
• Leadership- 1 endorsement
• Media Relations - 1 endorsement
• Public Relations - 0 endorsements
Katie Curran
Overall Online Presence:
• How many connections? 14. Banner image customized?
Yes. Professionalism of headshot?Professional. How
detailed is the pro
fi
le? Not much information is given.
Published articles?No. Active on other social media?No.
Is their LinkedIn URL customized? Yes.
• Grade: Average. 60 out of 100
Industry Experience:
• Music Business Association Member
Education:
• Full Sail University, Music Business B.S.
Leadership Experience:
• Lead Processor
Skills and Pro
fi
ciencies:
• Music - 1 endorsement
• Social Media - 1 endorsement
• Leadership - 2 endorsements
Overall Online Presence:
• How many connections? 136. Banner image
customized? No. Professionalism of headshot? Semi
professional. How detailed is the pro
fi
le? Much
information is given. Published articles? No. Active on
other social media? No. Is their LinkedIn URL
customized? Yes.
• Grade: Average. 50 out of 100

10. COMPETITION
Martie Berkowitz
Noteworthy Experience:
• Columbia Records - Digital Marketing Intern
• Big Picture Media - Junior Publicist
Katie Curran
Industry Experience:
• BMG - The New Music Company Digital
Marketing Manager, Digital Marketing
Coordinator
• Warner Bros. Records- Brand
Partnerships and Creative Sync Assistant
Education:
New York University, Independent Study (Music Taste and Identity) B.A.
Skills and Pro
fi
ciencies:
• Social Media - 27 endorsements
• Music Industry - 11 endorsements
• Online Marketing - 10 endorsements
Overall Online Presence:
• How many connections? 500+ Banner image
customized?Yes. Professionalism of headshot?, how
detailed is the pro
fi
le? Professional. Published articles?
No. Active on other social media? Yes. Is their LinkedIn
URL customized? No.
• Grade: Superior. 80 out of 100
Industry Experience:
• Music Business Association Member
Education:
• Full Sail University, Music Business B.S.
Noteworthy Experience:
• Lead Processor
Skills and Pro
fi
ciencies:
• Music - 1 endorsement
• Social Media - 1 endorsement
• Leadership - 2 endorsements
Overall Online Presence:
• How many connections? 136. Banner image
customized? No. Professionalism of headshot? Semi
professional. How detailed is the pro
fi
le? Much
information is given. Published articles? No. Active on
other social media? No. Is their LinkedIn URL
customized? Yes.
• Grade: Average. 50 out of 100

11. BRAND POSITION
For Music Companies who need someone willing
to work with the tough clients, I provide
COMPASSION AND WILLINGNESS TO DO SO
because I BELIEVE THAT EVERYONE DESERVES
SOMEONE IN THEIR CORNER WILLING TO FIGHT
FOR THEM.
KATIE CURRAN

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Music Business Association
‣ April 2021 | Online
• #NEXTGEN_U | Music Business Association
‣ August 2021 | Online
• Music Biz 2022 | Music Business Association
‣ May 2022 | Nashville, TN.
Digital Marketing
• Primary Content: Outside of current updates in my career
advances, I believe it will be easiest for me to focus on concert
photos, reviews, and summaries as I already have multiple lined
up for 2022.
• Primary Tools: Besides using my LinkedIn pro
fi
le, where I currently
am building my network, posting certi
fi
cates and achievements I
will also be opening a professional YouTube and Twitter; used to
connect to other music fanbases and professionals.
• Website: I will be using my portfolio to build the base of my
personal website, where all of my socials, photography and
updates will be showcased in a way that re
fl
ects my goals and
archetypes.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will be seeking a powerful mentor who also believes in
fi
ghting for their artists and doing the right thing even
when it may seem more di
ffi
cult, someone who has
experience with “underdog” clients who de
fi
ed the
odds. MARCH 2022
Formal Education
• Full Sail University, Music Business B.S. (2023)
• Full Sail University, Public Relations M.A. (2024)
Technical Skills
• Adobe Photoshop certi
fi
cation - Linkedin Learning,
DECEMBER 2021
• Microsoft O
ffi
ce Certi
fi
cations - LinkedIn Learning, June
2022
• Digital Marketing Graduate Certi
fi
cate - Full Sail
University, AUGUST 2024
Soft Skills
• Leadership Foundations - LinkedIn Learning, AUGUST
2021
• Communicating with Con
fi
dence - LinkedIn Learning,
October 2021
• Korean Language - Rosetta Stone, February 2023

14. Katie Curran
You know how obstacles sometimes feel
overwhelming when trying to build a career? Well,
what I do is take those obstacles and turn them into things that don’t need to
be worried about. In fact, I recently helped someone go from disliking their
working conditions to enjoying an early release two days out of their work
week by telling them to negotiate cutting lunch length with HR.
“

15. REFERENCES
Ansell, J. (2015, June 3). Speaking with con
fi
dence - Communicating with
Con
fi
dence [Video]. LinkedIn. https://www.linkedin.com/learning/
communicating-with-con
fi
dence/speaking-with-con
fi
dence?u=50813145
Berkowitz, M. (N.D) Pro
fi
le Picture. [Photograph] https://www.linkedin.com/in/
martie-berkowitz-70b84b70/
Bleich, C. (2020, March 25). Hard Skills Vs. Soft Skills: Examples And De
fi
nitions.
EdgePoint Learning. https://www.edgepointlearning.com/blog/hard-skills-vs-soft-
skills/
Davis, S. (2019, October 23). Understanding e
ff
ective leadership - Leadership
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foundations-4/understanding-e
ff
ective-leadership?u=50813145
Digital Marketing Institute. (2017, November 9). 10 Steps to Building Your
Personal Brand on Social Media | DMI. https://digitalmarketinginstitute.com/
blog/10-steps-to-building-your-personal-brand-on-social-media
Ermlich, P. (N.D.). Pro
fi
le Picture [image] https://www.linkedin.com/in/
patrickermlich/
Ermlich, P. (2021, June 16). Gramophone Media, Inc. hiring Publicist in Los
Angeles, California, United States | LinkedIn. LinkedIn. https://
www.linkedin.com/jobs/view/2595461421/?refId=042f6508-b79e-4742-a94b-
b8858cbec5db
Full Sail University. (n.d.-a). Digital Marketing Graduate Certi
fi
cate. Retrieved
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certi
fi
cate
Full Sail University. (n.d.). Public Relations Master of Arts Degree. https://
www.fullsail.edu/degrees/public-relations-master
Gazit, E. (N.D). Pro
fi
le Picture [Photograph] https://www.linkedin.com/in/eshyg/
Holley, J (N.D) Pro
fi
le Picture [Photograph] https://www.linkedin.com/in/
joidynholley/
McClelland, D. (2019, December 13). Welcome to One-on-One - Photoshop 2020
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learning/photoshop-2020-one-on-one-fundamentals/welcome-to-one-on-one?
u=50813145
Music Biz. (2021, June 29). #NEXTGEN_U Student Summit. Music Business
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Music Business Association. (2021, July 7). Music Biz Annual Conference | JW
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archetype-explorer/
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archetype-maverick/
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fi
le Picture [image] https://www.linkedin.com/in/
amandapromano/
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