1. The conventions of Katy Perry’s- Part
of Me
By Katie Dring

2. 1)The music video starts with a close up
of Katy‟s face. She seems to be looking
at an object in her hands. Katy looks
emotional which is a traditional
representation of a woman.
4) (Use of eye line match) The scene
then cuts to what Katy is looking at
which is a mid of two characters; one
female and one male. This suggest to
the audience that the male character
is Katy‟s „boyfriend‟ and he is
cheating on her. The clothing the
character is wearing is very smart
which suggest that he‟s at work.
2) The video then cuts to a close up of a
heart shaped necklace which Katy is
holding. We can clearly see that the
necklace is heart shaped which suggest
that the video is about love. We can also
see a picture of Katy and a male
character in the locket which suggest that
her „boyfriend‟ had given her this necklace
as a present.
5) The camera then tracks Katy as we
see her storm into the work place. The
clothing Katy is wearing is very
modern and girly. Also the use of the
colour pink which is stereotypically
known as a feminine /girly colour
3) This is a long shot. However In
the left hand corner of this shot we
can see Katy staring at something
in the distance.
6) We then see an over the shoulder
two shot where we are introduced to
the male character. The male
character is wearing blue which is
stereotypically known as a masculine
colour. Also the camera position in
this shot makes the male look bigger
and more powerful than Katy which is
a traditional representation of a male.

3. 7) (The song only just starts)
The shot then jump cuts to Katy
driving away which relates to the
lyrics of the song “Days like this I
want to drive away” In this shot we
can clearly see the emotion on Katy‟s
face which is traditional
representation of a female as she
look vulnerable and weak.
8) We see Katy cutting her hair into a
short masculine bob which is a
modern
representation of a women. The use
of negative space in this shot makes
the audience pay more attention to
what Katy is doing. This could
suggest that this shot is a key part of
the storyline.
10) In this close up we can see Katy
„s face which looks focused and
determined. The use of negative
space in this shot, again brings
attention to Katy and her features. In
this shot Katy looks powerful and
strong which is a modern
representation of a woman. The use
of costume in this shot is in
complete contrast to what we see at
the start of the video. Instead Katy
looks very masculine which suggest
tot the audience she's a changed
11) This is a two shot however the
use of lighting brings the attention to
Katy. In this shot Katy look
vulnerable and emotional which is a
traditional representation of a
woman. However in comparison we
see Katy dressed in masculine
clothing which is a modern image of
a woman.
9) Again we see Katy cutting off her
hair however at a different angle/shot
type. This is an over the shoulder shot
where we can see the emotion on
Katy‟s face. This is a traditional
representation of woman as she is
seen as being weak and vulnerable.
We see emotion on Katy‟s face as it is
stereotypically known that hair is
known as a „treasure‟ for woman and
she is upset about losing a part of her.
12) (use of flashback) In this shot we
see Katy happy and having fun at a
carnival with her boyfriend(ex). The
use of bright colours and lights are
the common conventions we normally
see in pop music videos.

4. 13) The shot then jump cuts to current
day activity and shows a near exact
same scene as the previous flashback;
except Katy is in the army. The
costumes are in complete contrast, as
in this shot we see Katy in masculine
clothing and in the previous we saw her
in feminine. Clothing. This could
suggest to the audience that Katy has
grown as an individual and has learn
from her mistakes and has effectively
become a more powerful and stronger
individual.
16) Following from the previous shot we
see Katy burning the letter which
suggest that she hasn‟t forgiven her ex
for what he‟s done. However this shot
represents power as it shows that Katy
has become a stronger individual and
she doesn‟t have feelings for her ex
anymore. This is modern representation
of a woman.
14) This is a low angled mid shot.
The use of a low angle makes the
characters look powerful and strong
which is a modern representation of a
woman. Again the clothing is
masculine and the woman's facial
expressions are very determined and
defined.
15) This is an over the shoulder close
up. The individual on the left has
been blurred out therefore effectively
making the audience focus on the
letter. The letter suggest that Katy‟s
ex boyfriend is sorry for his „mistake‟
and wants her back.
17) Again we see the use of a flashback. In the close up on the left Katy is
being presented as „girly girl‟ as she has a stylish hair style and is having a
bubble bath. The mid shot on the right its in complete comparison to the shot
on the left as Katy and the other characters are dressed in military clothing
which is very masculine. As the military is stereotyped as being a „ manly‟
thing. This presents Katy as a strong and independent individual which is a
modern representation of a woman.

5. What I have learnt about this music video
Most common camera angles:
•High angle in the flashback scene:
shows her vulnerability.
•High angle when she in the military:
shows her power
Most common camera movements:
•Tilts
•Tracking out and In
Lighting:
•Mostly Natural lighting at most of the
scenes where out door
•Some artificial lighting used which is
common for pop music videos
Editing:
•At the start it fitted to the beat of the
song
•very slow paced at times which is
unusual for Pop music videos.
Most common shot:
•Mid shot
•Close ups
Costume:
•Clothing is used to represent
modern and traditional
stereotypes also gender.