:)

1. click to start
BROUGHT TO YOU BY

2. YOU KNOW WHAT DIGITAL MARKETING IS.
YOU KNOW THE POWER OF DATA, ANALYTICS, AI,
CUSTOMER JOURNEYS, CREATIVITY + MULTI-CHANNEL.
YOU’VE SEEN CASE STUDIES.
YOU’VE BEEN CASE STUDIES.
YOU’VE MET DEADLINES.
YOU’VE MISSED DEADLINES.
YOU HATE THE FINANCE TEAM.
YOU ARGUE WITH PROCUREMENT.
YOU DISAGREE ON THINGS.
YOU’VE WON. YOU’VE LOST. YOU’VE LEARNT.
YOU’VE CRIED.
YOU’VE TRIED.
THIS. IS. MARKETING.

3. WE AREN’T HERE TO DICTATE TO YOU WHAT DIGITAL
MARKETING + DIGITAL TRANSFORMATION IS.
BUT HOW DO
YOU SOLVE
PROBLEMS?
YOU KNOW WHAT’S
WHAT DON’T YOU.

4. In 2019, we asked Digital Marketing leaders
what was the number one thing holding
them back from achieving
better outcomes
CLICK TO PLAY
We turned the answers into a fun quiz...

5. or
You're in a pickle, you need to scramble out some
emergency comms due to Boris changing the rules
for the 124th
time this year, you need to act fast but
the customer data is across 5 different platforms.
What do you do?
Move boring Barry from IT into
your marketing team to manually pull
1 million data records, even though he
smells like nail polish remover.
Finally bite the bullet on your
SCV dreams and realise that having
all your data in one place would
make you work better and faster.

6. or
There has been some headline news that Elton John is
running for PM. The social team have rolled out a super
engaging piece of reactive marketing and you want to
piggy back with some cool reactivation emails. The clock is
ticking, you know the opportunity may pass and you’re having
trouble segmenting the best customers to target.
What do you do?
Simply run a report on your
automated data analytics tool or ask
our data people at Parkhouse to sort
it pretty much instantly.
Nothing, you never have time to
make the most of your socials awesome
reactions, why bother its too hard
to react on other channels.

7. or
The CEO is kicking off big time, the numbers are
well down and he is not having it. You know its because
you have broken customer journeys, churn is up,
loyalty is down and acquisition rates are as slow as
the government track and trace system.
What do you do?
Automate everything
with clever tech.
Run 1 million v-look ups on the
customer data and ask Barry in IT
to get his mates in to build 100
personalised customer journeys.

8. or
Its product launch time, everything is PERFECT. Your new
data setup, and segmentation is on absolute fire, the team are
more relaxed as they don’t have to deal with IT anymore.
The campaign drops but for some reason no one has responded,
you know in the back of your mind that your creative hasn’t
been looked at for ages. You’ve used the same formula and
never really questioned it.
What do you do?
Get the Parkhouse strategy and
creative team involved to freshen up
your brand and call to actions?
Be chill, artwork is artwork,
it’s just how it is.

9. or
Creative have done the business, your new campaign is
absolutely fire. The CEO has started referring to you
as “the Messi of marketing”. Gone is your old nickname
of “f*ck it up Frank”One problem, your test and learn
practice run for your campaign has broken the bank!
What do you do?
Use our business rules platform that
predicts customer channel and content
preference and switches things up on the
go as response rate start to filter in.
Blow the budget and go back to being
called “F*uck kit up Frank”.

10. or
Static and generic email just won’t cut the
mustard anymore. You need a new ESP that can
handle automated analytics and email but there
is no budget to upgrade to a enterprise level
ESP with hefty annual license fees.
What to do?
Parkhouse have already invested in an
enterprise level ESP so you don’t have to.
Wave goodbye to hefty annual license
fees and get them on the line!
Charlotte in accounts Grandad has a
proud collection of carrier pigeons.
Use them to get speed of light reactive
comms out to your best customers.

11. WHAT DID YOU GET ALL CORRECT?
YOU BOSSED IT DIDN’T YOU. WE KNEW YOU WOULD.
SO THAT’S WHAT WE DO, WE SOLVE PROBLEMS.
WE COMBINE THE POWER OF DATA WITH COMPELLING
CREATIVE TO HELP BRANDS CONNECT BETTER WITH
THEIR CUSTOMERS.
Multichannel
Marketing Execution
Website design
& build
Database
builds
Marketing strategy
& planning
Data Analytics
& Insights
Creative
Marketing
Automation
Wait!
THERE’s
more...

12. 109 29 14YEARS
Established
in 2006
AWARDSPEOPLE
okay, LET’S TALK!

13. LET’S TALK!
Katie Fox
Chief Quizmaster
07976491421
katie.fox@parkhouseagency.com
www.parkhouseagency.com