The document is a 2018 sales performance benchmark report from CommercialTribe that analyzes key assessment categories and areas for improvement for sales teams. It identifies the top 5 sales pitfalls preventing sellers from closing deals as not having an effective client story for 59% of sellers, not delivering an engaging message for 56% of sellers, not informing on the company's value proposition for 50% of sales calls, not differentiating from competitors for 46% of sellers, and not creating a vision of use for customers for 43% of sellers. The report provides analysis and recommendations for how sales organizations can address these issues.