1. The Benefits of
Using Social Media at Work
BY RACHEL WORRALL & KATIE SIBONA
JUNE 5, 2017
2. A HETEROGENEOUS CLASSROOM LOCATED IN
EGG HARBOR TOWNSHIP HIGH SCHOOL IN EGG
HARBOR TOWNSHIP, NJ
EMPLOYEES WORKING AT BALLY’S AND CAESARS
HOTEL AND CASINO LOCATED IN ATLANTIC CITY, NJ
Our Audience
Rachel: Katie:
3. AMBITION IS KEY IN USING SOCIAL MEDIA. IT
GUIDES THE PURPOSE OF IT AND HELPS BRING
ABOUT THE BENEFITS.
Rachel’s True North: Katie’s True North:
COMPASSION SHOULD BE IN ONES MINDSET WHEN USING
SOCIAL MEDIA. WHEN USED IN A POSITIVE WAY, IT
BECOMES POWERFUL—IMPACTS ARE MADE AND PEOPLE
ARE BEING HELPED.
4. Tangible Benefits of Using Social Media
Students and
Bally’s/Caesars
Employees gain access
to all sorts of
knowledge and their
ability to use higher
order thinking
skyrockets.
An increase in participation in school
events/sports and Bally’s/Caesars
employee events/activities.
% increase of Student
and Bally’s Employees
interaction with new
knowledge
% increase of students
joining clubs/sports
% increase of employees
joining events/activities
% increase of
test scores and
% increase with
service scores
% increase in the community
knowing about the school/casino
% increase in those wanting their
students to go to EHTHS
% increase who want to work at
Bally’s/Caesars
An increase in the
sharing of school
events/sports and
Bally’s/Caesar’s
employee
events/activities.
5. Intangible Benefits of Using Social Media
Increased in EHTHS Students and
Bally’s/Caesars Employee loyalty
Students and Bally’s/Caesars
Employees gain stronger relationships
with one another, ultimately creating
a sense of pride for where they go to
school and work.
Higher % of
Student and
Employee
Satisfaction
An increase in student’s school pride and
Bally’s/Caesars employee pride.
% increase of students
attending EHTHS
% decrease in
Bally’s/Caesars employee
turnover rate
% increase of students
and employee
satisfaction
Increased satisfaction in
EHTHS Students and
Bally’s/Caesars Employees
6. Action Steps
We will increase the participation rate in school events/sports and Bally’s/Caesars employee events/activities by posting
more informative information about these upcoming events on the Bally’s/Caesars Employee App, the Bally’s/Caesars
Facebook Page, the EHTHS Facebook Page and by using the EHTHS District Twitter Hashtag. Each post will stat the type of
fun giveaways that will be given out during the event. Giveaways will encourage and entice students and employees to
attend, which will ultimately increase the participation rate.
Suggested Measurement – We will track the number of ‘Likes’, posts, and comments on Facebook, Retweets/Tweets on
Twitter, and uploads on the Bally’s/Caesars Employee App, during the week the first informative post is placed on these
accounts. We will also track the attendance number at each event.
We will increase the EHTHS Student Pride and Bally’s/Caesars Employee Pride by creating friendly competitions that
involve students vs students, employees vs employees, classes vs classes, and/or departments vs departments etc.
These competitions will be posted on the Bally’s/Caesars Facebook Page and the EHTHS Facebook Page. Each
competition will involve students and employees taking photos, selfies, etc. that complete the requirements of the
competition/show off their student pride and employee pride. In order to be entered into the competition, all
pictures must be posted onto these accounts. Bonus points will be given to the posts that have the most creative
hashtags that express their student pride and employee pride.
Suggested Measurement – We will track the number of posts and ‘Likes’ on Facebook, during the length of the
competition.
We will improve the satisfaction of the EHTHS Student and Bally’s/Caesars Employees by creating a
‘suggestions’ posting area on the Bally’s/Caesars Facebook Page and the EHTHS Facebook Page. This
will allow students and employees to express their comments and concerns about the school and work
environment.
Suggested Measurement – We will track the number of suggestion posts on a weekly basis and try to
make as many improvements as we can as well as reply to the posts.
7. Credits and Additional Sources
http://www.edudemic.com/how-students-benefit-from-using-social-media/
https://www.shrm.org/resourcesandtools/tools-and-samples/hr-qa/pages/socialnetworkingsitespolicy.aspx
https://www.forbes.com/sites/ryanwestwood/2015/03/05/hit-like-if-you-agree-with-social-media-in-the-workplace/#6a24c878341b
