1. Colour scheme of black/grey, green and white – the black
Link to magazine and white gives it a professional feel and appearance, whilst
website – the green adds brightness and therefore a sense of fun,
students are the Bright, bold masthead –
which is how college students may like to see themselves –
kinds of people immediately draws the
as having fun, whilst working hard and being professional.
to use the readers’ attention to the
They are all pretty neutral colours, so appeal to both male
internet a lot, so magazine.
and female students.
this would appeal
to them.
Sue of the phrase Bright pink puff
‘all the rage on stands out against
campus’ appeals the rest of the
to students magazine as is the
because they only pink used on the
typically want to whole cover.
keep up with the
latest trends. This Buzz word – splat
makes it seem that emphasises idea of
by reading the paintballing which is
a fun thing to do that
magazine they can
find out what’s appeals to people of
‘cool’ and popular. the age that would be
going to college –
also keeps up the
idea that college
Cover line – ‘Make students are all about
money on campus’ having fun as well as
appeals to college working.
students because
they often need to
and wants to be
able to make
money – will make
them want to buy
the magazine in
order to find out
useful tips.
Main image: Smart-casual clothes gives the Quite informal language
Use of the props of study
impression of a hard working student, whilst and mode of address
books in the main image
still being relaxed and fun-loving- Seeming used – “HOT! HOT!
with the quite relaxed and
to the target audience of college students HOT!” and “party chic” –
cool, conventionally
that it is a fun yet usefully academic appeals to target
attractive guy holding
magazine. Direct mode of address – the guy audience of college
them – this appeals to the
is looking straight at the audience, seeming students because this is
audience of college
inviting to the reader and also giving it a the kind of language they
students by showing they
friendly feel. would use.
can be ‘cool’ and study.

2. Buzz words ‘exclusive Main image – conventionally attractive woman
interview’ stands out with the with direct mode of address, smiling with a
purple background, making friendly and slightly flirty pose giving a friendly,
the interview seem like it will welcoming appearance to the audience – makes
reveal things not been said people want to read it. She is young and
before and that the interview attractive which appeals to the target audience of
is going to only be seen by college students as she seems relatable and like
readers of the magazine. The them. They would assume she had similar
way ‘Sean Kingston’ has been interests to them and therefore the magazine
put in larger and bold letters would appeal to them.
makes it stand out, catching
the reader’s eye and
appealing to college students The woman as the central image
because he is a popular and would appeal to both male and
famous musician that they are female college students. Her
likely to listen to. friendly smile and body language
makes girls feel they can relate to
her – especially as she is of similar
age – and she is conventionally
The colour scheme reflects attractive and seems to look quite
the cover lines of the articles flirtatious, appealing to a more
featured in the magazine, male audience.
suggesting a predominately
female target audience. The The structured and simple
colour scheme is mainly of layout gives the impression
pink, white and sky blue and that it is still a quite
the woman’s dress is also sophisticated magazine and
pink, which is a colour that it does include more
stereotypically associated academic articles that may be
with females. The cover lines useful to college work and
“Beauty with a purpose” and studying. However, the bright
“holiday glam” also suggest pink puff and the bold colours
this edition of the magazine is used add more of a laid back
targeted mainly at female appearance, giving it a sense
college students because of fun. This appeals to the
stereotypically, women audience of college students
especially the age of college by reflecting their lives in the
students, are interested in cover layout. College students’
beauty and their appearance. main priority generally is
This would therefore appeal balancing work with having
to them, giving the fun with friends and partying,
impression that it is offering whilst the magazine appears
useful tips and information professional and academic,
about looking good. but with lots of colour and
more social-based articles
about beauty and fun things
to do with friends, such as the
“Island surf” cover line.

3. Images of students appeal to the target audience of
college students as they are of the same age and
appear to be in the same kind of situation as the
reader, therefore making the reader feel they can
relate to them and therefore the magazine will relate
to their own lives and interests. This makes students
likely to buy it as they feel it could be useful to them.
The students are shown
The images used are of
wearing sports kits or with only girls, suggesting it
books, creating the
is focused at an all-
impression that the articles girls college, or at least
featured are more academic- focused more to
based, suiting the audience
female students. It
of college students as they suggests, as girls are
are studying and a large part mainly used in the
of their lives is taken up by
images, it will have
work. It also suggests it is articles more suited to
aimed at girls interested in
girls’ interests and
sports, perhaps that go to a
needs.
sports college, and promotes
teamwork .
Page number and headline of
article is in bold, with a brief Amount of space taken up by text and images is
description underneath in equal, making it appear interesting and not as
smaller font – keeps its short, though the magazine will be dull or full of very
but gives enough information long articles, which may not be what the target
for the reader to be able to find audience would want to see – college students
the article they want and flick to may get bored and typically like there to be
that page. colour and images to keep the magazine
looking fresh and interesting.
Neutral colour scheme of mainly black, white and
blue gives it a professional appearance, suitable to
the professional atmosphere of a college however
this may seem a little dull to college students and it
has a very academic feeling that may put some
people off if they are looking for out of college
interests as well.

4. Colour scheme is mainly white with blues and pinks,
keeping it professional yet still bright and interesting.
The mix of blue and pink keeps it gender neutral so that
Welcome note by the editor
it is appealing to both male and female audience.
creates a friendly mode of
address, yet the language
used is still quite formal
suiting the audience of
students. This is also one of
the first things the reader
will see inside the
magazine, and so it gives a
friendly start to it. It
immediately builds up a
relationship between the
reader and the editor giving
them the feeling they will
be able to identify with
articles in the magazine.
Divided into sections, ‘regulars’ and
‘features’. The ‘regulars’ section creates
familiarity with the reader so that they
always know what to expect in the
magazine, whist the features are different in
each edition of the magazine, keeping it
interesting.