Creating buzz with twitter

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This presentation reviews the best way to use Twitter to optimize you and your business. It shows tools and tips to help build your online authority and become noticed.

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Creating Buzz Using Twitter Kathy Hokunson Regional Sales Manager Site-Seeker, Inc. @katiehoke

Twitter is: Public Relations Customer Service Loyalty Building Collaboration Networking Customer Acquisition

Number of Tweets Per Day 2007: 5,000 2008: 300,000 2009: 2.5 million 2010: 50 million

Key terms… • A DM or direct message is a private message on Twitter • RT or retweet is to repost a valuable message from somebody else on Twitter and give them credit • Trending topics are the most-discussed terms on Twitter at any given moment ,[object Object],individual on Twitter • A hashtag—the # symbol followed by a term and included in tweets—is a way of categorizing all the posts on a topic • Shortened URLs. To fit links into the short messages, Twitter shrinks some URLs down automatically

Bio SEO, SEM, PPC for B2B w/focus on Manufacturing. Married Mom of 2 Teens, running freak, completed 1 marathon and 2 half marathons.

Build your community by following relevant accounts • Following somebody means you’ve subscribed to their tweets. • To find people talking about your company or topics in your field, use search.twitter.com. • When you find a good candidate, look under their picture for the follow button. • You can also choose to interact without following an account, just send them a tweet.

Search Twitter for key terms and phrases Build your community . . .

Search for local “Tweeps” http://twitter.grader.com/location

Let’s get started . . . Define your objectives ,[object Object]

Why type of information do you wish to share,[object Object]

Demonstrate expertise by sharing knowledge

Data Push and Automated Interaction withCustomers / Customer Systems

Emotional bondB2C, B2E, E2ETypes of Twitter Communication

We asked a question . . . . We got an answer . . .

We wanted people to know . . . And it worked ! TRAFFIC: 195 Clicks

What to say … • Build relationships on Twitter • Listen for comments about you • Respond to comments and queries • Ask questions Build Your Authority • Post links that are informational and informative specific to your objectives • RT (Retweet) messages you would like to share that support your goals and engage people you want to interact with: prospects, clients, peers ,[object Object],• Use a friendly, casual tone • Don’t spam people

Resources for What to say … • RSS Feeds to industry blogs, news • Google News Feeds / Google Alerts • Industry Related Associations

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Creating buzz with twitter

1. Creating Buzz Using Twitter Kathy Hokunson Regional Sales Manager Site-Seeker, Inc. @katiehoke

3. Twitter is: Public Relations Customer Service Loyalty Building Collaboration Networking Customer Acquisition

5. “ Twitter is a free social networking and micro-blogging service that enables its users to send and read other users' updates known as tweets. Tweets are text-based posts of up to 140 characters, displayed on the user's profile page and delivered to other users who have subscribed to them (known as followers). “ From: Wikipedia

6. Number of Tweets Per Day 2007: 5,000 2008: 300,000 2009: 2.5 million 2010: 50 million

8. Bio SEO, SEM, PPC for B2B w/focus on Manufacturing. Married Mom of 2 Teens, running freak, completed 1 marathon and 2 half marathons.

9. Build your community by following relevant accounts • Following somebody means you’ve subscribed to their tweets. • To find people talking about your company or topics in your field, use search.twitter.com. • When you find a good candidate, look under their picture for the follow button. • You can also choose to interact without following an account, just send them a tweet.

10. Search Twitter for key terms and phrases Build your community . . .

11. Search for local “Tweeps” http://twitter.grader.com/location

12.

13.

14. Who do you want to reach

15. Is it personal, professional or both

16. How often can you consistently interact

17.

18. Demonstrate expertise by sharing knowledge

19. Data Push and Automated Interaction withCustomers / Customer Systems

20. Channelfornew form of promotion

21. Organise / PromoteEvents

22. Monitoring & Customer Service

23. Market research

24. Emotional bondB2C, B2E, E2ETypes of Twitter Communication

25. We asked a question . . . . We got an answer . . .

26. We wanted people to know . . . And it worked ! TRAFFIC: 195 Clicks

27.

28. Resources for What to say … • RSS Feeds to industry blogs, news • Google News Feeds / Google Alerts • Industry Related Associations

29. Tools to Help

30. Twitter Client Tools

31.

32. You don’t have to tweet all day . . .

33. Twitter Resources & Tools www.tweetdeck.com www.hootsuite.com www.seesmic.com http://twitter.grader.com/ www.hashtags.org www.wefollow.com http://business.twitter.com/twitter101 bit.ly

34.

35. Remember: It is SOCIAL media . . . so be social Engage, comment, respond and share

36. Remember: It won’t happen overnight. With consistent effort and conversation it will build and grow.

37. It’s all about gaining . . . Authority Leadership Trust

38. Thank You! Kathy Hokunson kathyhokunson@site-seeker.com Follow me @katiehoke @siteseekerinc

Creating buzz with twitter

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Creating buzz with twitter