Homework7

1. How Mc.Donalds run their business in China? Identify
some of their strategies for doing business in East
Asia?
S1200114 Hiroaki Kato

2. How Mc.Donalds run their business in
China?
 Mc.Donalds penetrated the Chinese market in 1990.
 The number of Mc.Donals store increased to 500 during
the thirteen-year period 1990-2003 in China.
 The number of Mc.Donals store increased to 500 during
the only five-year period 2003-2008 in China.
 Now there are 1300 Mc.Donalds stores in China.

3. How Mc.Donalds run their business in
China?
 Mc.Donalds continued the operating policies and Amerocanized
traditions in its early days in Chine.
 Mc.Donalds waited until the right time for moving aggressively into
Chinese market.
 Mc.Donalds has been unable to take much market share from KFC in
China.
 Mc.Donalds compiles the information about the rival company.

4. How Mc.Donalds run their business in
China?
 Mc.Donalds aims to expand their’s chain stores in China.
 Mc.Donalds’s brand image will be redesigned to suit
preference of the chinese market.
 Mc.Donalds will newly open casual and European-style
stores sothat they will achieve brand differentiation in the
market

5. How Mc.Donalds run their business in
china?
 Mc.Donals is planning to increase the number of its round-the-clock
stores.
 More than half of the new stores will be planed to open are drive
through outlet.
 Mc.Donalds is planning to increase the number of store offer delivery
service.
 Mc.Donalds’s service coverage expand to the area where they have
already entered.

6. How Mc.Donalds run their business in
china?
 Mc.Donals sell special products which is for a limited time only.
 Mc.Donalds increase the choice of aricles on its coffee menu and also
its food sets.

7. Identify some of their strategies for
doing business in East Asia?
 Mc.Donalds go through representing styles from a variety of regions
pretty throughly.
 Mc.Donalds implement a suitable management method for each
place.
 Mc.Donalds places importance on firmly linking with local people.
 Mc.Donalds compiles the information about the rival company.
 Mc.Donalds has competition to keep the prices down

8. Identify some of their strategies for
doing business in East Asia?
 Mc.Donalds is specifically aimed at young people.
 Mc.Donalds’s many stores strategically closed the shutter for
evaluating brand value and building total business value.
 Mc.Donalds employ effective manager to run a pretty good operation.
 Mc.Donalds develop through friendly competition with the rival
company.

9. Identify some of their strategies for
doing business in East Asia?
 Mc.Donalds sell regular product at a bargain price.
 Mc.Donalds sells high-value added product at a high price.
 The customer can reserve the coupon through their cellar phone or
PC and they can buy the products for less than the advertised price
with the coupon.
 Mc.Donalds revise the price.
 Mc.Donalds successfully communicated the American culture to the
world.

10. Identify some of their strategies for
doing business in East Asia?
 The manager of Mc.Donalds know what to do.
 The manager of Mc.Donalds know what not to do.
 Mc.Donalds broadcasts a televison commercial advertising their
products.
 Mc.Donalds sells great low-cost products.
 Mc.Donalds provide services in cooperation with many company.