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ピクト図解の説明資料
1.
ピクト図解 ビジネスモデルを読み解く力がつく勉強会 Monday, July 22,
13
2.
一般に「絵文字」「絵単語」などと呼ばれ、何らかの情報や注意を示す ために表示される視覚記号(サイン)の一つである。地と図に明度差の ある2色を用いて、表したい概念を単純な図として表現する技法が用いら れる。 ピクトグラムとは? Monday, July 22,
13
3.
エレメント コネクタ ¥ ヒト モノ カネ 関係性 オプション T タイムライン 表記のルール Monday, July
22, 13
4.
¥ ¥ ターゲット顧客が同一人物 ヒトのアイコンは1つ。 ターゲット顧客は同一人物? Monday, July 22,
13
5.
¥ ¥ ターゲット顧客が同一人物ではない ヒトのアイコンは2つ以上。 ターゲット顧客は同一人物? Monday, July 22,
13
6.
¥ ①誰が(売る人) ②誰に(買う人) ③何を(商品・サービス) ④いくらで(価格) Who Whom What How much ビジネス3W1H ピクト図解の書き方 Monday, July
22, 13
7.
どこまで描くかは目的しだい 1. 社長縮尺 2. プロジェクトリーダー縮尺 3.
現場担当者縮尺 ・・ ¥ ・・ ¥ ¥ ¥ ¥ ¥ Monday, July 22, 13
8.
3つのメリット 1. “経営者”の視点を手に入れられる 2. 説明不要で誰とでも共有できる 3.
画像パターンを応用してアイデア発想が出来る Monday, July 22, 13
9.
・・ ¥ 1. シンプル物販モデル ・商品やサービスに優位性が必要 ・飲食店 Monday, July
22, 13
10.
2. 小売モデル ・・ ¥¥ ・商品を作らず「仕入れて売る」だけ ・百貨店、コンビニ、ネット通販 Monday, July
22, 13
11.
3. 広告モデル ・広告を出せる場があり、その場にお金を払う人がいれば成り立つ ・フリーペーパー、アフェリエイト、Google ・・ ¥¥ Monday, July
22, 13
12.
・・ 4. 合計モデル ¥ ¥ ¥ ・目玉商品を用意しておいて、ついで買いを狙う ・スーパー、旅行代理店、居酒屋 Monday, July
22, 13
13.
5. 二次利用モデル ・・ ¥ ¥ @@ ・同じ商品を2度、3度と利用して収益を上げる ・DVD、ムック、漫画 Monday, July
22, 13
14.
6.ライセンスモデル ・・ ¥ ¥ ・開発済みのモノについて二次利用する権利を売買する ・スマフォのアプリ(辞書)、フランチャイズ Monday, July 22,
13
15.
7. 継続モデル ・・ ¥ ¥ ¥ ・定期的に使い続けてもらい、確実な売上を確保 ・携帯電話、ウォーターサーバー、学習教室 Monday, July
22, 13
16.
8. フリーモデル ・・ ¥free ¥ ・定期的に使い続けてもらい、確実な売上を確保 ・試飲試食、ソーシャルゲーム Monday, July
22, 13
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