Intro to Social Selling
•
0 recomendaciones•226 vistas
This document provides an introduction to social selling using LinkedIn and Twitter. It discusses how social media can be incorporated into a sales process and outlines key strategies. These include optimizing profiles by adding a professional photo, headline, and contact info; connecting with customers and prospects; and sharing valuable content regularly. The document recommends routines for social selling on LinkedIn, such as finding content to share, reviewing who viewed your profile, and creating conversations. It also provides tips for setting up and engaging on Twitter through activities like finding content to share, checking new followers, and developing a routine to social sell. The overall message is that all selling is social and signals from buyers on social platforms can help salespeople if they are actively listening.
Recomendados
Más contenido relacionado
La actualidad más candente
La actualidad más candente (20)
Similar a Intro to Social Selling
Similar a Intro to Social Selling (20)
Último
Último (20)
Intro to Social Selling
- 1. Intro to Social Selling With LinkedIn and Twitter
- 2. Do You Do Social? Are you on social? Which Sites? Do you participate? How often? Do you use it for business? What do you do?
- 3. What is social selling? • Research • Connect • Interacting
- 4. How you Social Sell
- 5. How you Social Sell
- 6. 72.6% of sales people who incorporated social media into their process outperformed their colleagues. In addition, socially savvy reps beat their quotas 23% more often. ~Social Centered Selling
- 7. Social networking reaches more than 75% of all internet users. ~Entreprenuer.com
- 8. Getting Started Remember: Forge Relationships Don’t Seek Transactions Be Authentic
- 9. Setting Up Your Profile LinkedIn & Twitter
- 10. Anatomy of a LinkedIn Profile
- 11. Optimize Profile • Create or update • Professional photo • Fill in gaps, update all info • Keep your profile public
- 12. Headline • Don’t just write your title • Craft a headline to be a mini value proposition Answer 2 Questions: • Who do you help • How do you help them
- 13. Picture • Should be professional, not stiff • Make your buyer feel confident
- 14. Contact Info • Email address • Phone Number • Twitter Handle • Blog or Company website
- 15. LinkedIn URL • Use your name (and middle initial if your name is common) • Make it easy for customers/prospects to find you
- 16. Connections • Quantity and quality are important • Send customized invitations to connect
- 17. Summary • Shoot for 3x3 • Reiterate purpose from headline • Get specific about your work • Include a concise CTA – why/how a buyer should get in touch
- 18. Content • Display 2-4 pieces of visual content • Eye catching and helpful for buyer
- 19. Experience • Resume • Write with buyer in mind, not an employer
- 20. Honors & Awards • List work-related awards
- 21. Publications • Post articles from your blog • Post articles from GSR blog • Post articles you’ve authored from other sites
- 23. Groups • Can join up to 50 • Join groups your buyers/prospects are in • Participate
- 24. Recommendations • Request from current or past customers
- 26. LinkedIn Action Items Connect – reach out to all past customers Share Content – curate or create; 4-6 pieces per day Update Profile – optimize for buyer
- 27. LinkedIn Action Items Groups Join 1-2 groups a week Like – when you have little time or nothing of value to add Comment – meaningful, not a sales pitch Share – share with your connections; should add value
- 28. LinkedIn Action Items Use Inmail + email Send email 1st Send Inmail 2nd – intro + body of original email
- 29. Anatomy of a Twitter Profile
- 30. Twitter Handle • Use your name or as close to it as you can • Use your middle initial if necessary • Make is easy for your customers and prospects to find/recognize you
- 31. Profile Picture • Professional, not stiff • Same photo across all social • 400x400 • Choose a theme color
- 32. Header Image • Lies behind your profile picture • Like a FB cover photo • Use it to show off brand or feature a campaign • Image size: 1252x626 – dark to show white text
- 33. Background Image • Coordinate with header image • DO NOT choose a default one • You can choose a pre- made one by Twitter • OR – Twittercovers.com • It should reflect you and be relevant to your buyers; create trust
- 34. Human & SEO Friendly Bio • 160 Characters – show value; use keywords • # - what are your buyers using/following • Include company name in bio i.e. SalesRep@XCompany • Include personal tidbit • Link to LinkedIn profile
- 35. Location • Add it – it will give people an opportunity to connect with you.
- 36. Who to Follow • Businesses you work with • Individuals/customers • Industry related twitter profiles i.e. Hotels, Pubs, etc.
- 37. Followers • You can ask customers to follow you, but do it sparingly • Generally, people will follow those who follow them • Begin tweeting, retweeting, and sharing valuable info and people will follow • Ratio – 1:1
- 38. Tweeting • # - thread/conversation • Don’t use @ at the beginning of a tweet – it will go only to that person • Don’t use too many # in a single tweet • Vary format – text, photo, video, link
- 39. Tweeting • Look at what’s trending (#) and contribute • Who to Follow – great for finding people to follow; based on who you follow already • Your newsfeed is unique to you
- 40. Lists • Great for organizing interests • Can be public or private • Curated group of Twitter users
- 41. Twitter Action Items Create Profile Follow customers Engage in conversation See handout
- 42. Making Time to Social Sell
- 43. Routine • Develop a routine • Commit to it • Follow it
- 44. LinkedIn Routine • Find content to share • Check who’s viewed your profile • Send connection request to target buyers who viewed your profile • Look at who liked/commented on your posts; send connection request • Review LinkedIn alerts; Respond to messages or requests to connect • Create several new conversations
- 45. Twitter Routine • Find Content to share or favorite • Check on who’s followed you, follow back if appropriate. • Send a direct messages • Review notifications, respond accordingly • Follow Twitter plan
- 46. Wrap Up All selling is social. Always has been. Always will be. The only thing that has changed is the venue.
- 47. Wrap Up Buyers are far more open on social media about their intentions. The signals are there in the buyers comments, posts, likes, and updates. You just need to be listening.
- 48.