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Future of Workplace Computing
 Glen Koskela              Tehnoloogia areng ja tuleviku töökoht
 CTO Nordic                Eesti Kaubandus-Tööstuskojas
                           October 23rd, 2012, Tallinn

Glen Koskela, CTO Nordic    0                            Copyright 2012 FUJITSU
The World is Changing. Fast.

        What if our most basic assumptions no longer hold
        true? Irresistible forces – mobile, cloud, social, and
                           analytics – are bringing a change.


                                 This is profound,
                           rule-breaking change.
Glen Koskela, CTO Nordic            1                   Copyright 2012 FUJITSU
New Permanent Dimensions
 New work style
 experiences
                               Shadow IT
 Social payoff
 Information over
 process
 Good is enough
                                Cloud IT
 Service defines
 supply
Glen Koskela, CTO Nordic   2     Copyright 2012 FUJITSU
PC Experience Is Broken




                           Many devices      Synchronization
                           Social            Collaboration
                           Apps stores       Self-service
                           Mix of services   Multiple contexts
Glen Koskela, CTO Nordic     3                         Copyright 2012 FUJITSU
Users Today ≠ Users Tomorrow




       ”I should not waste company time”             ”Company should not waste my time”
         (We invented human resources)                   (Try calling me a resource...)
     Predestined hierarchy. Role description.       Networking in real-time. Always personal.

Glen Koskela, CTO Nordic                        4                                    Copyright 2012 FUJITSU
What Your Users Try To Solve?

     Up to           80% of IT enablement   opportunities relate to…

     knowledge
     collaboration
     customer front
     market intelligence


Glen Koskela, CTO Nordic               5                        Copyright 2012 FUJITSU
Information Over Process (Change Driver)

  Routine, predictable
       and repeatable
            processes;
  hierarchy, reporting     Disrupting
   lines, responsibility
     and accountability    traditional business
          = old school.
                           processes.
Glen Koskela, CTO Nordic     6             Copyright 2012 FUJITSU
Increasingly Loose Ties (Change Driver)
    Born analogue,                                                  Born digital,
    taught digital                                                taught social




                           Grooming Relationships Speaking Networks
                                                                      Willingness and
         6 degrees of
                                                                        desire to be
          separation         Strong ties            Weak ties         hyperconnected

Glen Koskela, CTO Nordic                       7                             Copyright 2012 FUJITSU
“Outsider” Applications (Change Driver)
   Expense reporting and free printing most valuable IT services?




   Where could we improve process?
   Can we reduce development cost by 10%?
   How to drive down cost of sales by 5%?
   Or sales cycle by 1 day?
Glen Koskela, CTO Nordic         8                       Copyright 2012 FUJITSU
Battleground Shifts To Connected Services

    Consumerization of                  The ITization of the
         enterprise IT                  consumer




                Huge implications for IT service delivery
Glen Koskela, CTO Nordic            9                  Copyright 2012 FUJITSU
What About The End-Users And Cloud?

                           IaaS                        PaaS   SaaS




 http://www.flickr.com/photos/pagedooley/3202879297/


Glen Koskela, CTO Nordic                                10       Copyright 2012 FUJITSU
Enterprise Voyerism
                                                    Personal cloud
    Enterprise apps store?

  Process
 Process centric           BPaaS
  Application
 Application centric           SaaS
 Development centric
  Toolset                             PaaS
 Resource centric
    Resource                                 IaaS

Glen Koskela, CTO Nordic                11                   Copyright 2012 FUJITSU
Expectations of What Technology Can
                    Devices
                   Networks
                               Use-case
                Applications   cross-over for
             Communication
               Collaboration   work purposes.



Glen Koskela, CTO Nordic         12         Copyright 2012 FUJITSU
Desire To Get Meaningful Work Done

 Over the last 3 years
 user IT added more …


                           to productivity than corporate IT.
      From end-user point of view, consumerization has less to do
      with IT and more to do with changes in the way people work.
Glen Koskela, CTO Nordic                 13               Copyright 2012 FUJITSU
A New Time Zone, A New ”Normal”
*) Annual time over +35 working days


                                            Controlled by users:                                       Value from
                                     Non-linear, user-driven workflows                                  diversity
                      Collaboration, Data analysis, Customer interface
                                                                                              Influential

                                        Productivity. Adaptive. Contextual. Social. Control. Cost.

      Devolved to            Consolidated with Externally sourced Continued to be
     business units
         (PLM)
                           other central functions
                                   (HR)
                                                     (CRM)            provided by IT
                                                               (voice, comms, integration)
                                                                                             Authoritarian
                                              Controlled by IT:                                        Value from
                                       Process driven, linear workflows                                e2e design

Glen Koskela, CTO Nordic                                                 14                                 Copyright 2012 FUJITSU
“Stress test”
                           Capability overlap in consumer and business
                                      markets for end-user technologies

                                                     How much
                                                     user IT can
                                                      you cope
                                                           with?
Glen Koskela, CTO Nordic                    15                   Copyright 2012 FUJITSU
Transforming Our Understanding Of IT
                                 Bring your own device
  Seeing                                                   End-user IT needs
  something                                                     to augment,
  in a new way                                                   not manage
                                                                  knowledge
  Understanding                                                         work
  from different
  perspective

                                         Bring out your data
 http://www.flickr.com/photos/harshlight/3235469361


Glen Koskela, CTO Nordic                              16             Copyright 2012 FUJITSU
The Reals Gains

        The ability to
   have a dialogue –
     a conversation,       Doing things
          people can
             connect,      not previously
           exchange
         information.
                           possible.
Glen Koskela, CTO Nordic    17        Copyright 2012 FUJITSU
Not Just A Migration From Local To Online
 Client-server                                                                     Enterprise portal
 architecture                                                                    architecture (2012-)
 (2003-)                   Shared remote                                               Document platform
 Well-managed PCs          desktop                                                       Active web parts
 with Windows              architecture (2008-)                                       Customized portlets
 Native applications       Thin-client terminals
 A mix of productivity     connected to server
 and collaboration         based computing
 tools                     Application and profile        Social enterprise architecture (2015-)
                           virtualization                 Social office, enterprise personal cloud
                           VDI                            Universal document library
                           Tablet                         Enterprise apps catalogue
                           access
                                                          Workflow build tools

Glen Koskela, CTO Nordic                             18                                       Copyright 2012 FUJITSU
Context, Not Technology, Defines You
                                                           Workspaces for
                                                       individuals, projects,             Apps
                                                      teams, expert networks              store
                                                                              Workflow
                                                                            build tools
                                  Hosted shared                                             Enterprise
                                                                    Personal
                                  apps & desktops Public             cloud           personal cloud
                                                          cloud
                             App                         storage                         Universal
                                                                       Social office
                         repositories   Virtual profiles                                   library
                                                                         platform
                                                                                     Active     Multi-tier
                     Virtual desktops App Reverse Synch. local                      content      search
                                      virt.     apps        VM cache
                                             publishing
    Locked & well
    managed PCs


 2010                                     2012                             2014                                  2016
Glen Koskela, CTO Nordic                                    19                                       Copyright 2012 FUJITSU
So What Technology Trends Do We See?




                           Accessible to all    Commoditised




                           On-demand            Stateless
Glen Koskela, CTO Nordic                   20                  Copyright 2012 FUJITSU
Increasing the Frequency & Intensity of Ties

    User focused
    Always on
    Any device
    Connected


                           Application publishing   Real-time
                           Smart device access      Self-service
                           BYOD/Not-only-PC         Profile mgmt
Glen Koskela, CTO Nordic                 21                    Copyright 2012 FUJITSU
Making Apps And Data “Follow” Employees




       Thinking and acting differently to create value for our clients
Glen Koskela, CTO Nordic              22                       Copyright 2012 FUJITSU
Creating A Better Experience For People




                           We are the last generation
                             to know how IT works.    (Bruce Scheier)


Glen Koskela, CTO Nordic     23                Copyright 2012 FUJITSU
Glen Koskela, CTO Nordic   24   Copyright 2012 FUJITSU

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Glen Koskela, Future of workplace computing, 23.10.2012

  • 1. Future of Workplace Computing Glen Koskela Tehnoloogia areng ja tuleviku töökoht CTO Nordic Eesti Kaubandus-Tööstuskojas October 23rd, 2012, Tallinn Glen Koskela, CTO Nordic 0 Copyright 2012 FUJITSU
  • 2. The World is Changing. Fast. What if our most basic assumptions no longer hold true? Irresistible forces – mobile, cloud, social, and analytics – are bringing a change. This is profound, rule-breaking change. Glen Koskela, CTO Nordic 1 Copyright 2012 FUJITSU
  • 3. New Permanent Dimensions New work style experiences Shadow IT Social payoff Information over process Good is enough Cloud IT Service defines supply Glen Koskela, CTO Nordic 2 Copyright 2012 FUJITSU
  • 4. PC Experience Is Broken Many devices Synchronization Social Collaboration Apps stores Self-service Mix of services Multiple contexts Glen Koskela, CTO Nordic 3 Copyright 2012 FUJITSU
  • 5. Users Today ≠ Users Tomorrow ”I should not waste company time” ”Company should not waste my time” (We invented human resources) (Try calling me a resource...) Predestined hierarchy. Role description. Networking in real-time. Always personal. Glen Koskela, CTO Nordic 4 Copyright 2012 FUJITSU
  • 6. What Your Users Try To Solve? Up to 80% of IT enablement opportunities relate to… knowledge collaboration customer front market intelligence Glen Koskela, CTO Nordic 5 Copyright 2012 FUJITSU
  • 7. Information Over Process (Change Driver) Routine, predictable and repeatable processes; hierarchy, reporting Disrupting lines, responsibility and accountability traditional business = old school. processes. Glen Koskela, CTO Nordic 6 Copyright 2012 FUJITSU
  • 8. Increasingly Loose Ties (Change Driver) Born analogue, Born digital, taught digital taught social Grooming Relationships Speaking Networks Willingness and 6 degrees of desire to be separation Strong ties Weak ties hyperconnected Glen Koskela, CTO Nordic 7 Copyright 2012 FUJITSU
  • 9. “Outsider” Applications (Change Driver) Expense reporting and free printing most valuable IT services? Where could we improve process? Can we reduce development cost by 10%? How to drive down cost of sales by 5%? Or sales cycle by 1 day? Glen Koskela, CTO Nordic 8 Copyright 2012 FUJITSU
  • 10. Battleground Shifts To Connected Services Consumerization of The ITization of the enterprise IT consumer Huge implications for IT service delivery Glen Koskela, CTO Nordic 9 Copyright 2012 FUJITSU
  • 11. What About The End-Users And Cloud? IaaS PaaS SaaS http://www.flickr.com/photos/pagedooley/3202879297/ Glen Koskela, CTO Nordic 10 Copyright 2012 FUJITSU
  • 12. Enterprise Voyerism Personal cloud Enterprise apps store? Process Process centric BPaaS Application Application centric SaaS Development centric Toolset PaaS Resource centric Resource IaaS Glen Koskela, CTO Nordic 11 Copyright 2012 FUJITSU
  • 13. Expectations of What Technology Can Devices Networks Use-case Applications cross-over for Communication Collaboration work purposes. Glen Koskela, CTO Nordic 12 Copyright 2012 FUJITSU
  • 14. Desire To Get Meaningful Work Done Over the last 3 years user IT added more … to productivity than corporate IT. From end-user point of view, consumerization has less to do with IT and more to do with changes in the way people work. Glen Koskela, CTO Nordic 13 Copyright 2012 FUJITSU
  • 15. A New Time Zone, A New ”Normal” *) Annual time over +35 working days Controlled by users: Value from Non-linear, user-driven workflows diversity Collaboration, Data analysis, Customer interface Influential Productivity. Adaptive. Contextual. Social. Control. Cost. Devolved to Consolidated with Externally sourced Continued to be business units (PLM) other central functions (HR) (CRM) provided by IT (voice, comms, integration) Authoritarian Controlled by IT: Value from Process driven, linear workflows e2e design Glen Koskela, CTO Nordic 14 Copyright 2012 FUJITSU
  • 16. “Stress test” Capability overlap in consumer and business markets for end-user technologies How much user IT can you cope with? Glen Koskela, CTO Nordic 15 Copyright 2012 FUJITSU
  • 17. Transforming Our Understanding Of IT Bring your own device Seeing End-user IT needs something to augment, in a new way not manage knowledge Understanding work from different perspective Bring out your data http://www.flickr.com/photos/harshlight/3235469361 Glen Koskela, CTO Nordic 16 Copyright 2012 FUJITSU
  • 18. The Reals Gains The ability to have a dialogue – a conversation, Doing things people can connect, not previously exchange information. possible. Glen Koskela, CTO Nordic 17 Copyright 2012 FUJITSU
  • 19. Not Just A Migration From Local To Online Client-server Enterprise portal architecture architecture (2012-) (2003-) Shared remote Document platform Well-managed PCs desktop Active web parts with Windows architecture (2008-) Customized portlets Native applications Thin-client terminals A mix of productivity connected to server and collaboration based computing tools Application and profile Social enterprise architecture (2015-) virtualization Social office, enterprise personal cloud VDI Universal document library Tablet Enterprise apps catalogue access Workflow build tools Glen Koskela, CTO Nordic 18 Copyright 2012 FUJITSU
  • 20. Context, Not Technology, Defines You Workspaces for individuals, projects, Apps teams, expert networks store Workflow build tools Hosted shared Enterprise Personal apps & desktops Public cloud personal cloud cloud App storage Universal Social office repositories Virtual profiles library platform Active Multi-tier Virtual desktops App Reverse Synch. local content search virt. apps VM cache publishing Locked & well managed PCs 2010 2012 2014 2016 Glen Koskela, CTO Nordic 19 Copyright 2012 FUJITSU
  • 21. So What Technology Trends Do We See? Accessible to all Commoditised On-demand Stateless Glen Koskela, CTO Nordic 20 Copyright 2012 FUJITSU
  • 22. Increasing the Frequency & Intensity of Ties User focused Always on Any device Connected Application publishing Real-time Smart device access Self-service BYOD/Not-only-PC Profile mgmt Glen Koskela, CTO Nordic 21 Copyright 2012 FUJITSU
  • 23. Making Apps And Data “Follow” Employees Thinking and acting differently to create value for our clients Glen Koskela, CTO Nordic 22 Copyright 2012 FUJITSU
  • 24. Creating A Better Experience For People We are the last generation to know how IT works. (Bruce Scheier) Glen Koskela, CTO Nordic 23 Copyright 2012 FUJITSU
  • 25. Glen Koskela, CTO Nordic 24 Copyright 2012 FUJITSU

Notas del editor

  1. Visiooniseminar: Tehnoloogiaarengjatulevikutöökoht (Teknologian kehitys ja tulevaisuuden työpaikka)Viron kauppa-ja teollisuuskamari45 min, 11.15-12.00Trends like social collaboration, mobile devices, cloud applications, and public data stores shift the nature of end user computing irrevocably. Consumerization entails a use-case cross-over for work purposes; people don’t want artificial barriers to stop them from adding value. Objective is to shorten cycles and lead from front, to get things done.
  2. Value Is UX Rather Than Any One DeviceScatteredcontent, contacts, media, email, services, identities, OSs, data, messages,…The personal cloud is the equivalent of what we might once have called personal productivity – the consumption of office applications, file storage and collaboration tools in a cloud-like manner (-David Gentle)Personal clouds become really important when you work with multiple devices. The experience of interacting and sharing between devices has real value. The value is the user experience, rather than any one device-specific solution.It becomes more beneficial to you that your software and personal information are virtualized and accessibleDevices are as varied as they are disposable.
  3. Increasingly loose ties.Dunbar's number: useful limit on number of social connections = 150 Real value from weak ties. Connect when interests and attention coincideDefining boundaries (people, process, technology) is a challenge
  4. Gartner: The personal cloud is the next wave of transformation in the end user computing experience and will shift the battleground from devices and platforms to connected services and applications. The personal cloud has no clear, all encompassing dominant player today.Consumerization of IT has less to do with the worker and more to do with changes in the way that people work.Butwetoldthemnot to!The execsaresetting a badexample!Stop contaminating my network!Can I at leastcharge a fee?!Whatwillhappen to IT? Ithas to makesense to the businessHow much would 5 minutes of a business user time cost the company?“Bypass Your Overhead Of Device-ownership”Federated identity? Security envelopes? Workstation-Workplace-Workspace? “Best Yield On any Device”Tablets, Smartphones, Storage?Collaboration? Multi-device abstraction?Federated identity management (think single centralized sign-on across on-premise enterprise apps, corporate SaaS portals and personal cloud services)Effective end-point device abstraction (think floating virtualized "webtop / desktop" in the cloud)Overlay of various security envelopes (think remote kill switches and encrypted partitioned logical file partitions which secure corporate data on personal devices) Ultrabook €1500 + Smartphone €500 + Tablet €500 = 3X HW costs per user = BYOInternalapps + virtualizedapps + cloudapps + appsstores = good-enoughEmails + filestorage + USB-sticks + cloudstorage = goodluck
  5. Private,public, hybridcloud… personalcloud.Withoutenterprtiseappsstore, personalcloudsleads to enterprisevoyerism!The personal cloud isn't a single offering, rather it is a series of functions and services thatoverlap between the consumer and business.The personal cloud is made up of three elements: consumer, business and government that offer both distinct as well as overlapping features available to the user. Many will overlap and offer similar features such as storage, synchronization and streaming.The center of users’ digital lives in relation to consuming and creating content.In the user’s world, there is effectively no difference between cloud, Web and Internet. To the user, it's all the same.UsersarealreadybuildingtheirownpersonalcloudsLeightweightemailPersonal productivityappsSocial ”something”Storage capacityTheywant to receiveenterpriseappsstoreapps into theircloudAccess to enterpriseappsdesktop virtualizationapplicationvirtualizationsession virtualizationMorethan a remote access with a “cloud” moniker!
  6. US electronics retailer Best Buy claims that average productivity increased 35% through flexible work programs. Dow Chemicals puts the productivity gain at around 33%. Telecoms company BT says its flexible workers are 20% more productive than their office-based colleagues. Within American Express’s customer sales and service teams, teleworkers handle 26% more calls and produce 43% more business than their office-based counterparts.OutcomesenabledbytechnologyValue fromdiversityvse2e design”Content is king. Sharingcontent is a royal pain.” Mark Templeton, CEO CitrixNeed to capture, integrate & interpret informationEmbraceschange, fosters new ideas – influentialCollaboration, Data analysis, Customer interfaceConsumption of activitiesManageschange, knows the answers – authoritarianDevolved to business units (PLM), Consolidated with other central functions (HR), Externally sourced (CRM), Continued to be provided by IT (voice, comms, integration)CA: mobile economictimeis significant for the user and presents a growing opportunity for businesses to tap into this new time zone by offering a first class online customer experience via a mobile device application or browser. Annual MET expressed as working days (as per OECD Average working hours): (279.77/7.38) = 37.91
  7. Users are selective catalysts, not controllers, of technology evolution.Uncertainty of the value/cost equationStruggle to articulate exactly where it delivers advantage
  8. Increasing the frequency and intensity of ties.Virtualworkspace:application publishingsmartdeviceaccessBYOD/Not-only-PCprofile managementself-servicereal-timeNew dilemmas:keepingprivategoingofflinePhoto by Glen Koskela
  9. Future of “workplaces” is about experience – creating a better experience for people through technology and giving people the choice to use these technologiesFocus on the user, not the device– everything else is about managing standard elements.