NOKIA E91 Planning and Development in Bangladesh

1. Welcome to the presentation of

2. NAME ID NO
Tanzina Afrin 1297
Farhatun Nayeem 1304
Joieta Jafrin 1310
Tanzima Tahrim Raha 1305
Sampad Biswas 1323
Md. Ahsanuzzaman
Khan
1325
Hasan Mahmud 1330

3. Joieta Jafrin
ID:1310

5. • Finland based NOKIA Corporation
was incorporated in 1967
• International communication
company NOKIA has acquired second
position globally in mobile hand set
telephones market.
• NOKIA has a world wide share of
about 20% by 2012.
• It focused on the key growth areas of
wire lines wireless
telecommunications.
• NOKIA’s mission is to enable people
to connect with one another and to
information sources regardless of
time or place

6. offering mobility
to smart
businesses and
professionals
USB flash drives
using facility
Stylish, Sleek
design
portable charge
and
distinguished
colors
complete
computer
system with
9GB memory
Video calling
features
3G high-speed
data
Push email
Bluetooth
Features of NOKIA E91

7. Objectives of developing NOKIA E91to
launch in Bangladesh…
Analyzing the feasibility
of launching NOKIA
E91 in Bangladesh
Identifying its
acceptance to
customers as a new
product
Determine probable
market coverage
Analysis of Cost and
profit in the
Bangladeshi mobile
market
Identifying approximate
sales rate

8. Website
Journals
Reports
Methodology

9. Market Analysis
Makes continual
appraisals of the
business’s
operations
Takes initiatives
against
ineffectiveness
in any phase of
the production
and consumer
process.
Internal
Environm
ent
Fluctuating
economy
changing
customer
attitude and
values
demographic
patterns
External
Environm
ent

10. Sampad Biswas
ID:1323

11. Consumer Analysis
Several critical conditions may arise during consumer analysis. Consumer’s
tests and preferences may vary. So in case of consumer analysis we have to
consider several factors.
Market
Segmentation
Target Market
Need evaluation

12. Market segmentation
We have to segment market considering the price and all other
features. The market segmentation is based on occupation like
business professionals, executives, and others who need modern
technology in daily basis.

13. Target market
• The Nokia E 91 series models include amazing features like
Series 60 platform 3rd Edition, QVGA or better displays, Wi-fi,
push email, Bluetooth, EDGE and 3G high-speed data and lots
more.
These small and stylish phones are designed for people who are
looking for a phone for both business and leisure use.
These sleek, sophisticated and well-designed phones are an
excellent choice for today's mobile phone user. The new cell
phone will serve all the business professionals in Bangladesh and
all over the world at a reasonable price.

14. Need evaluation
Cell phone users in Bangladesh prefer style over features.
The new devices combined with a attractive fold design with quick cover keys is
bringing out substance to style, which is more acceptable in Bangladesh.
Nokia music fans will appreciate the dedicated quick cover keys on the Nokia, which
let them quickly and easily control the device’s music features
Consumers were conscious technology users we want to offer intelligent and
entertaining multimedia functionality.
The cell phone users in Bangladesh were involved more in style, which was beyond
their expectations.

15. Budgeting for the new product
Marketing department of Nokia should allocate 45% from its
budget to launch the new products. This amount will be spent on
the following stages
Idea screening 6%
Concept testing 10%
Product development 20%
Test marketing 9%
For strategic reasons, Nokia does virtually all this work
itself, rather than farming it out. Because we want to
ensure control over the process and keep costs down

16. Farhatun Nayeem
ID:1304

17. Arrangement for Nokia E 91
Idea generation
The purpose was to create a product that as a whole
works as a –
Cell Phone
Note book
Flash Drive

18. USB Flash Driver provides such benefits-
Provide with portable data backup service
Will not need to download any additional software to
install and operate windows XP, Vista applications
Secured data saving for a longer period of time
It will store any type of data as the user needs

19. Concept development and testing
The concept development and testing focuses on:
 A quick view of data
Carrying complete function of computation
Additional new technology of attaching USB
flesh derive with it
 Convenient for business professionals
Helpful for the students
Suitable for the security agencies to keep the
data with them and view it when they want.

20. Marketing Mix For Nokia E 91
Product:
The product includes the following features-
Has memory support for 3000 songs on the
4 GB hard disk
Contains latest multimedia and smart phone technologies
provides email support, a full website browser
and video sharing
Includes USB flash drive strong data back up facilities.
Provides multiple connectivity options such as
WLAN, Bluetooth etc.
Includes Near broadband speed of internet for faster
and more responsive downloads. Nearly 802.11b/g

21. Marketing Mix For Nokia E 91(Cont’d)
Price:
Skimming pricing should be used to
demonstrate a high quality
The expected price is between 25000-35000

22. Marketing Mix For Nokia E 91(Cont’d)
Distribution:
Nokia is widely available in all over Bangladesh.
Have huge market share in comparison to
other players.
Nokia’s own outlet and other retail stores will be
used to reach the customer
Exel telecom will work as a distributor for
the product

23. Marketing Mix For Nokia E 91(Cont’d)
Promotion:
The Media types will be –
Television and Radio Commercials
News paper and Magazine Advertisement
Product placement in movies, Dramas etc.
Outdoor advertising such as Billboard
adverting
Direct mails for individualized offering etc.

24. Hasan Mahmud
ID:1330

27. SWOT Analysis
OPPORTUNITIES
Push email,
3G& PC suit
Bluetooth & EDGE
WEAKNESS
Low voice quality
Market skimming prices
Heavy sets

28. THREAT
China
mobiles
Country
situation
STRENGTHS
Durability
Brand
loyalty
Long
better life
SWOT Analysis

30. Tanzima Tahrim Raha
ID:1305

31. Competitive strategies for E91

32. • Samsung
• Ericsson
• Sony Ericsson
• Motorola
• LG
Adopted strategyCounter offensive defense

34. Reasons behind rules the mobile phone
market
Call Quality
Hardware
Battery
Robustness
Wide product range
Customer Service
Reliability
Price
Experience

35. Tanzina Afrin
ID:1297

36. COMMERCIALIZATION
• Commercialization is the process or cycle of introducing a new product or
production method into the market. The actual launch of a new product
is the final stage of new product development, and the one where the
most money will have to be spent for advertising, sales promotion, and
other marketing efforts.
• Commercialization of a product will only take place, if the following three
questions can be answered:
1. When - When the company has to decide on the introduction timing
2. Where - Where the company has to decide where to launch its products
3. Whom- the target customers.

37. WHEN
In this era of technology a
product like Nokia E91 is a
perfect product to launch.
In Bangladesh now people
are loving new technology
they need everything in a
small package when a
product with this feature
will come from the market
leader they will surely
grab this one.

38. Where
The E 91 will be launched in Dhaka
& Chittagong first. Because this
two are the major city and people
of this two cities have more buying
power in compared to others.
After grabbing the attention this
product will be launched in other
major areas.

39. Whom
This product will benefit them in fulfilling there need of
data Sharing & storing With 4 GB hard disk.
The product has especially been made for business
executives particularly and students generally who
need better connectivity and 24*7 information
processing.
It also contains latest multimedia and smart phone
technologies including, email support, a full website
browser and video sharing. It also has multiple
connectivity options such as WLAN, Bluetooth etc.

40. Positioning strategy
Positioning is very important for any new product. Strong
positioning of a product creates strong image value for the
product. For a strong positioning Nokia will go with the following
• We will put effort on consumer awareness about the product
• Develop proper points of difference from its competitors. The market is
very competitive and if there is no strong point of differences then people
will not remember the product and they will not buy that as well.
• We can use simple slogans like “Stay connected in a better way with Nokia
E91”
• We can use three step advertising like informative, persuasive & then
reminder.

41. Communication weapons
Advertising: Nokia has a strong brand
value when they communicate
something people automatically pays
attention to that that’s why they can
go for both print media & TV media
advertising.
Bill board: Nokia will also use Bill
board media in the business area like
motijhil. Bonani & gulshan . also in
some crowed places like nilkhet where
students also come for various
reasons.
News & publicity: Nokia can also do
some news & publicity through press
release about their new product Nokia
E91.they should convey this massage
in every possible way that there is new
product for their customers.
Internet: now a day’s internet is a very
popular way to reach the customers.
They can use Facebook, twitter & e
Prothom alo & other popular websites
as well as popular blogs to connect
with their target customers.
Special event: Nokia should do some special event before
launching & after launching. Before the launch Nokia can do
case competition about idea generation for new products.
Then at the time of launching they should arrange an event of
product launch. after launch they should do some sponsored
program with the name of the new product to be connected
with the customers.

42. Media Strategy

43. Pricing & promotional Strategy.
• we have used market skimming pricing for the product. That's
why the product price is high
• consumers may find the initial price high for the product. But this
is an enterprise edition from the house of Nokia. For the initial stage
we can present the price with some extra offering to our customers.
This will attract them.
 We can give some free gift like T-shirt, Mug with the logo of the
product.
 We can give some free coupons.
 We can have a scratch card offer with some tentative gift like
visiting abroad, free dinner at a five star , a shopping voucher etc.

44. Ahsanuzzman Khaan
ID:1321

45. Conclusion

46. Recommendations
The products are targeted only for business
people but we will target students as well
Now students are more knowledgeable &
concerned about the technology
Previously Nokia did not carry much promotion,
so, we suggest to increase promotional activates

48. Deserved marks- 9
Because of……
Presentation skill
Communication
skill
Information skill
Hard working
Tanzima Tahrim Raha
ID-1305

49. Evaluating Farhatun Nayeem
I think I deserve 8 out of ten.
I tried to provide relevant information regarding
my topic.
Market segment ,consumer analysis, need
evaluation and budgeting are important for any
report and I tried to specify all the part.

50. Joieta Jafrin
ID: 1310
Deserved marks- 9
Because of……
Presentation skill
Communication skill
Information skill
Hard working

51. I think I worth 9. out of 10!!!
concerned about all the parts to some extent spent
time merging while others were reading for exam! .
My presentation is good, I am quite fluent. My slides
are standard.
Did the SWOT analysis, Adoption process, BCG matrix
which are quite one of the most difficult parts which
have to write using the brains completely.
So should I get 9 obviously!

52. Evaluating TANZINA AFRIN
• I think I deserve a 8 out of 10. because
 I have tried my best to give every possible details to this
presentation.
 I think I have presented well enough to convey my
strategies and plan regarding the product.