Most businesses don't expect social media to bring in sales or to suddenly transform their brand, but they just need to be available on facebook, twitter, and the like. To do this, they have to find someone who knows about their business, knows English, knows social media, and can create and update the various pages on social media on a regular basis. They need this person to put up posts about the latest happenings or news in their industry and their business. They need to put up festival messages and announce new launches of their products and services. They need to have a fancy design and an attractive page. They need someone to answer their fans, customers, or other visitors when they ask about something or complain about something. All of this is not central to their business, but they still need to do it without spending too much money. To hire a person dedicated for this task would be time-consuming and expensive. This is where Druid Systems comes in. We have created quick and affordable packages that allow a business, a social cause, an institution, an organisation, a celebrity (sportsperson, actor, etc), or a professional (lawyer, doctor, dentist, architect, accountant etc.) to go social with the minimum of fuss and time, as well as on the cheap. I would invite you to go through the attached presentation and get in touch directly with us for your social media needs.

1. I S YO U R STO R Y M I S S I N G
S O M E T H I N G ?
O N L I N E S O C I A L M E D I A A N D Y O U R B U S I N E S S

2. W E A R I N G A S H I RT.
N O O N E N O T I C E S W H E N Y O U D O …
E V E RY B O D Y D O E S W H E N Y O U D O N ’ T.
G O I N G S O C I A L I S L I K E …
It doesn’t necessarily mean that people will start
contacting you the day after you are online.
It just makes it easier to find you when someone does
go looking.

3. 3
Why Go
Social?
THE INDIAN
LANDSCAPE
What is the value of having a
social presence online? Here are
a few reasons small businesses
should be part of the social
media scene.
78%
of online
businesses
now get atleast
one quarter of
new customers
via social media
61%
of young people
online refer to
social media tfor
their descisions
+
10%+332 MILLION
Since JAN 2016
Total Number
of active internet
users worldwide
+219 MILLION
Since JAN 2016
Growth in the
number of active
social medial users
worldwide
+
10%
70%check their social media
more than once a day
560Mil
400Mil
240Mil
1000MIL
NEWCUSTOMERS Customer engagement
REACH (active users) Global GROWTH
136MTotal Number
of active social media
users
10%Percentage of total
population of India
SocialMediaUSE
375MTotal Number
of active internet users
in India
28%Percentage of total
population of India
Internet usage

4. H O W D O Y O U “ G O S O C I A L ” ?
• Step 1: Decide your target audience and where they visit, congregate, and discuss
those of their needs that are in-line with your offerings.
• Step 2: Create attractive profiles and pages on those social media. Interconnect your
online presence through cross-mentions.
• Step 3: Post content that appeals to your target audience.
• Step 4: Engage with them through comments, likes, reshares, follows, +1s, retweets,
and mentions.
• Step 5: Publicise your products and services, solve customer problems, launch new
products and services, announce initiatives and openings.
• Step 6: Advertise and sponsor content, run contests, create trends.
• Step 7: Leverage your audience into sales and PR.

5. S O U N D S L I K E T O O M U C H W O R K ?
Working with us is as simple as 1…2…3.
W E C A N H E L P

6. C H O O S E Y O U R M O D E L
Model Trial Value Smart All-In
Facebook Setup Yes Yes Yes Yes
Twitter Setup Yes Yes Yes Yes
LinkedIn SetUp No Yes Yes Yes
Google+ Setup No Yes Yes Yes
Medium/WordPress Blog Setup No No Yes Yes
Website Redesign & Integration No No No Yes
Number Of Curated Posts/Week 2 3 3 5
Number Of Original Long Posts/Month 0 0 1 1
Advertising+Sponsored Content/Month Worth 0 `2,000 `5,000 `10,000
Festival Wishes/Year 6 12 18 24
Contests & Launches/Year* 0 0 1 2
You Pay/Month* `14,999 `24,999 `49,999 `99,999
Minimum Contract (Months) 3 6 12 12
* The Contest Prizes Must Be Supplied Separately. *Service Tax Extra.
S T E P 1

7. H AV E A S I T T I N G W I T H U S
• Tell us about your products, services, your lines of business, the
space you operate in, your USPs, pricing, branding, history of
your business (and its founders), your team, your locations, and all
information relevant to creating engaging content online for you.
• Tell us about your style of communication and how you want your
brand to appear to the outside world.
• Share your brand and design bible with us, if you have one. If you
don’t, we will help you outline the dos & don’ts.
• We can do this online, over mail, over phone, over Skype, or over
a coffee. We don’t want to take too much of your time.
S T E P 2

8. C O M P L E T E T H E PA P E R W O R K
• Ask us about our advance payment discounts and choose
your payment method.
• Sign the contract.
• Share your existing online social media login details with us.
• Introduce us to your employees who are already managing
your online presence, so we can coordinate with them.
• Share your list of important days (festivals, foundation day,
seminars etc.), new launches, and any other special occasions.
S T E P 3

9. … A N D T H AT ’ S T H AT !
Now, stop worrying about social
media as we handle it, while you
continue doing what you do best:
GROWING YOUR BUSINESS!

10. I N T R O D U C I N G D R U I D S Y S T E M S
Druid Systems has been in the field of management, positioning,
and branding consultancy since 2011, and has served clients in areas
as diverse as land & construction, information technology, tourism
development, state government programs, publications &
magazines, retail & hospitality, e-commerce & accounting services,
and social & political movements.
We have handled product & online platform development, social and
traditional branding & positioning, online & offline engagement,
conceptualisation & execution of innovative ideas, personal (and
personnel) training, leadership development, report creation, viability
testing, financial simulations, processes & systems development,
training, documentation, and strategic consultancy assignments.

11. O U R C R E D E N T I A L S
RECENT CLIENTS
• Chunawala Constructions: Creation of processes and systems at their site office in Dehradun,
Uttarakhand, and setting up marketing for the launch of their `1.2 Billion flagship project on
Rajpur Road.
• Castalia Research Labs: Assistance in creation of business plan and raising working capital
from financial institutions.
• Apex Multicons: Viability testing, compliance, coordination/liaison, agency recommendation,
resource planning, financial simulation & modelling, and execution planning for a new
business model in realty.
• DSS World: Bid documentation and presentation for various tenders and potential customers.
• National Society for Clean Cities: Social media management for “Save The Hills” campaign.
INDICATIVE LIST OF PREVIOUS CLIENTS & JOBS
• Government of Maharashtra: MTDC via the Science & Technology Park (STP), University of
Pune: Creation of DPR for a water-based theme park in Sindhudurg.
• S-Mall: Preparation of online strategy, and rollout plan.
• Softcell India & Moneylife Digital: Creation of mobile app and related environment.
• P.S.Athavale & Company: Re-branding strategy, print communication and collateral, and
website design & development for Aequitas Partners.

12. O U R O N G O I N G W O R K
• Svitch.to: Hyperlocal Deliveries App
• Eqatra Investments: Realty Finance
• PrashiXan: Soft Skills Training
• Kitchen Community: Home Cooking

13. G O O G L E +
google.com/+SvitchTo google.com/+Eqatra google.com/+PrashiXan google.com/+KitchenCommunityOnline

14. FA C E B O O K
facebook.com/SvitchTo facebook.com/Eqatra facebook.com/PrashiXan facebook.com/KdotCommunity

15. T W I T T E R
@SvitchTo @WeAreEqatra
@PrashiXan @KdotCommunity

16. L I N K E D I N
linkedin.com/company/svitch
linkedin.com/company/eqatra
linkedin.com/company/prashixan

17. T E A M D R U I D S Y S T E M S
• Kedar Anil Gadgil, Principal Consultant
• Karthik Natarajan, Design
• Sonali Mahajan, Content

18. K E D A R A N I L G A D G I L
• Kedar is a business leader who, over the last 26 years, has founded, nurtured, run,
worked with, or contributed significantly to an equal number of businesses.
• An electrical engineer from Pune University (1994) and a serial entrepreneur since 1990,
Kedar’s business expertise spans starting up new ideas, managing ongoing businesses,
and turning around failing ones, as well as advising businesses and entrepreneurs on
creation, positioning, design, and implementation of communication strategies.
• He has worked for brands such as Ceasefire India, MoneyLife Foundation, and Sakal
Group of Newspapers; on projects with state governments and construction giants; been
the founder of transnational groups such as IndoGlobal; consulted with start-ups like
TechnoSmart; and been part of new ideas, new media, and new products since the last
two and a half decades. He has stayed, managed offices, and conducted business
variously in Boston (USA), London (UK), Hong Kong (PRC), Adelaide (Australia), and
Dubai (UAE), before returning to India in 2010.
• Recently (2014-15), he helped launch India's first ever Partnered Realty model with
saXam.
• More information may be found on LinkedIn.

19. K A R T H I K N ATA R A J A N
• An architect and a designer, Karthik has trained in Pune, Pondicherry, and Dessau-
Roßlau in Germany. He has successfully completed projects for brands and institutions
in India, Antarctica, Germany, Scotland, Singapore, and Brazil. He has been
commissioned by The Aga Khan Foundation for their showcase exhibition in
Hyderabad, and has been mentoring and training over a dozen designers across the
world in his spare time.
• He has been involved with design, process, and product development in startups for
the last 11 years, recently having created the first version of the LetsIntern app (the
company later got acquired by Aspiring Minds when it reached over 4 million
students).
• Additionally, Karthik is deeply concerned and involved in creation of a knowledge
database for architecture in the Indian subcontinent, and works with various NGOs on
sustainable housing and construction. He is based out of Bengaluru, presently (among
other things) mentoring a FoodTech startup (Orgtree.in) that makes millet products.
• More information may be found on LinkedIn.

20. S O N A L I M A H A J A N
• After more than a decade and half of working in the field of One-to-One
Communications, Sonali is contributing to creating the same magic as a multinational
communications agency but with the intimacy and care of individual and personalised
attention.
• Her past has such marquee names as Notre Advertising, Ogilvy & Mather, McCann
Erikson, Lowe Healthcare, iContract, Rapp Collins, Publicis, and TBWA. She has been
involved with brands and products such as Tata AIG Life Insurance Taj Spa, HDFC Bank,
Manipal University, Motilal Oswal Securities, Shoppers’ Stop, Tata Indicom, HSBC, Bharti
AXA Life Insurance, Breach Candy Hospital, Dumex Food Supplements, USV Lifeon, and
Simran International.
• Additionally, she is a visiting faculty at Ranade Institute, Pune University for the past 5
years and conducts lectures on English Writing Skills as well as on Introduction to
Advertising.
• Her specialties include creative writing, feature and article writing, blogging, teaching,
marketing and advertising communication, editing, and proofreading.
• More information may be found on LinkedIn.

21. C O N N E C T W I T H U S
Kedar Anil Gadgil
Principal Consultant
+91 75886 01943
kedar@druidsystems.com
/ D R U I D S Y S T E M S
C O P Y R I G H T 2 0 1 6 , D R U I D S Y S T E M S . A L L R I G H T S R E S E R V E D .