This presentation illustrates ways in which travel bloggers can help the tourism industry increase sales and brand visibility.

1. Increasing Sales
& Brand Visibility
Working with travel bloggers
By Keith Jenkins
World Travel Market
London
November 2011

2. Travel bloggers: who are they?
Travel blogging has evolved from a home-based hobby
to a full-time profession.
The defining elements of professional travel bloggers:
• Multiple skills
• Internet-savvy
• Social networks
• Niche experts
• Driven by passion
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3. What travel bloggers can deliver
Global multi-media exposure
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4. What travel bloggers can deliver
Experiences from a personal perspective
54% of British holidaymakers used social media platforms in the
run up to their trip abroad to gain personal recommendations and
reviews beforehand. (source: poll by sunshine.co.uk June 2011)
"It had so much more detail than the
vendor site. And the broad travel sites
don't get into all that," Ozaki said of the
postings he read on Velvet Escape. "In this
day and age, I find some of those sources
more reliable.”
Source: Frommer’s
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5. What travel bloggers can deliver
High search result rankings
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6. What travel bloggers can deliver
Influence decision-making
More than a third of travelers said the Internet had prompted them to book their travel
plans, up from about 25% last year.
About two-thirds reported having used the Internet to research a trip during the past
six months.
Source: Google survey (Sept. 2010)
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7. About Velvet Escape
Velvet Escape at a glance
Velvet Escape is a travel blog with a focus on luxurious experiences. The blog was launched
in January 2009 by Keith Jenkins, a former investment banker. With more than 200,000 page
views a month and readers in 140+ countries, Velvet Escape is widely recognised as one of
the top independent luxury travel blogs in the world.
Contact Velvet Escape Visit Velvet Escape
http://velvetescape.com/
Email Keith Jenkins at:
keith@velvetescape.com
www.twitter.com/velvetescape
www.facebook.com/velvetescape
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