The document presents seven design ideas for a new corporate identity for a local haemophilia organization. Idea 1 features a logo consisting of the organization's name and a symbol based on a self-heal plant in various colours. Stationery, diagrams, and promotional materials applying the identity are displayed. Idea 2 similarly shows a logo, symbol, and identity elements applied across materials. Idea 3 features icons representing services and a bold, graphic visual identity intended to appeal to young people. The identities aim to represent connectivity without overt medical references.
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Haemophilia Corporate identity design proposal
1. A creative project for a local Haemophilia organisation
Corporate identity & Presentation design proposals
2. �
Main index
Corporate Identity & presentation design proposals:for a Haemophilia organisation
Idea 1
Idea 2
Idea 3
Idea 4
Idea 5
Design Exploration
Introduction
Idea 6
Idea 7
Ideas at a glance
4. Introduction
The following pages shows how one of the logo option could be used and how it applied on to various materials and
environments.
The corporate design example shown on the is presentation includes:
Main identity (including the visual designs)
Identity in main colours,monochrome,in reverse and using different colour backgounds
Diagram featuring the local hospitals linked within the network
Stationery
Information and promotional materials
This corporate design proposal was for a local haemophilia organisation.
Due to the project is subject to approval the organisations title name has been altered
Corporate Identity & presentation design proposals:for a Haemophilia organisation
6. Design exploration
The task was to develop a new corporate design for a local
Haemophilia organisation. The organisation is a support network
with links with selected local hospital within a larger regional area.
As part of the project the concept be modern,lively and attractive.
For creating the design I approach this be not showing and obvious
signs of blood and related medical issues or concepts.So instead,
designs was developed based on the network of services and other
elements such as connectivity.
Corporate Identity & presentation design proposals:for a Haemophilia organisation
8. 1
2
Haemophilia Connect
Local
Haemophilia Connect
Local
Idea 1
Presentation title
i
1.Main logo in white background
2.Logo in orange background
Logo Variations
This identity consists of the brand name a symbol
based on the self - heal plant but using different
colours to the plan to avoid any negativity.The
colours are selected related to a healthy strategy and
sustainability.
As part of this idea an additional symbol be used at
a large size over photography and solid colours.This
is to strengthen the symbol beyond the organisation
name.
i
HaemophiliaConnect
Local
Corporate Identity & presentation design proposals:for a Haemophilia organisation
9. Idea 1
Colour variations
Haemophilia Connect
Local
Haemophilia Connect
Lcoal
Haemophilia Connect
Lcoal
Haemophilia Connect
Lcoal
Haemophilia Connect
Local
Haemophilia Connect
Local
Haemophilia Connect
Local
Haemophilia Connect
Local
Haemophilia Connect
Local
Haemophilia Connect
Local
Haemophilia Connect
Local
Haemophilia Connect
Lcoal
Haemophilia Connect
Local
Haemophilia Connect
Lcoal
Haemophilia Connect
Local
Haemophilia Connect
Local
Logo in full colour using various backgrounds Logo in monochrome using various backgrounds
Corporate Identity & presentation design proposals:for a Haemophilia organisation
10. Idea 1
Hospital diagram using the logo identity
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Haemophilia Connect
Local
Connect Hospital 1
Connect Hospital 2
Connect Hospital 3
Corporate Identity & presentation design proposals:for a Haemophilia organisation
11. Idea 1
Stationery
Head Office
Address 1
Address 2
Address 3
Town
Head Office
Address 1
Address 2
Address 3
Town
With Compliments
Press Release
Head Office
Address 1
Address 2
Address 3
Town
Name
Job totle
Haemophilia Connect
Local
Haemophilia Connect
Local
Haemophilia Connect
Local
HaemophiliaConnect
Local
i
1.Letterhead
2.Press Release
3.Business card
4.Compliments slip
Stationery Variations
1 2
3
4
Corporate Identity & presentation design proposals:for a Haemophilia organisation
12. Idea 1
Promotional & information materials
Haemophilia Connect
Local
Haemopilia Connect
Local
Haemophilia Connect
Local
Haemophilia Connect
Local
Haemophilia Connect
Local
Haemopilia Network
South London
Haemophilia Connect
Local
The layouts and use of images and visual
designs shown is a small example of the design
presentation possibilities.
Haemophilia Connect
Local
Haemophilia Update
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Issue 0 July 2013
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Corporate Identity & presentation design proposals:for a Haemophilia organisation
14. Idea 2
Main identity & elements
i
1.Main identity in white background
2.Main identity in a background made
up of horizontal solid colours
3.Main identity in a background made
up of a combination of horizontal solid
colours and images.
This identity consists of the brand name a symbol
inside the word HAEMOPHILIA as the letter“O” the
symbol on this idea is similar to the idea one design
and is also based on the self - heal plant but this
one is more simplified compared with idea one.The
colours are selected related to a healthy strategy and
sustainability.
As part of the identity the design also consists of a
large symbol design as a background with vertical
rectangle filled with solid colours and photography.
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15. Idea 2
Colour variations
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20. Idea 3
Main identity & elements
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1.Main identity with the icons are
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visual design
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Identity Variationsi
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This identity consists of the brand name and a series
of icons. The icons are related to the kind of services
a person would receive at the hospitals and the
activity of the network. A visual design is developed
in conjunction with this identity.The concept
highlights the connectivity of the range of services
with the local hospitals.It was design to be bold and
recognisable especially with the young people and
move away from the convention style branding and
design associated with medical areas.
The Visual design is used in conjunction with the
main identity and is mainly appear onto materials
such as leaflets,newsletters and onto promotional &
information materials.
Information
Communication
Access to the services
at the local Hospitals
1
2
Corporate Identity & presentation design proposals:for a Haemophilia organisation
21. Idea 3
Colour variations
Logo in full colour using various backgrounds Logo in monochrome using various backgrounds
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1.Letterhead
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3.Business card
4.Compliments slip
Corporate Identity & presentation design proposals:for a Haemophilia organisation
24. Idea 3
Promotional & information materials
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26. Idea 4
Main identity & elements
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1.Main logo
2.Visual design
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This identity consists of the brand name with a
asterisk. A visual design was also developed for this
identity.This is made of overlapping curved asterisk
shapes in different colours. The asterisk design was
created to highlight the network activity and range
of services at the local hospitals.
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main identity and is mainly appear onto materials
such as leaflets,newsletters and onto promotional &
information materials.
1
2
Identity Variations
Corporate Identity & presentation design proposals:for a Haemophilia organisation
27. Idea 3
Colour variations
Logo in full colour using various backgrounds Logo in monochrome using various backgrounds
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28. Idea 4
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Corporate Identity & presentation design proposals:for a Haemophilia organisation
32. Idea 5
Main identity & elements
Heamophilia
Connect
Local
i
1.Main identity
2.Visual design
i
This identity consists of the brand name and a
symbol.The symbol consists of overlapping circles.
The three small white circles in the symbol is related
to the local hospitals linked with this network.
A simplified version of the symbol using the
overlapped shapes are used as a visual design.
The Visual design is used in conjunction with the
main identity and is mainly appear onto materials
such as leaflets,newsletters and onto promotional &
information materials.
1
2
Identity Variations
Corporate Identity & presentation design proposals:for a Haemophilia organisation
33. Idea 5
Colour variations
Logo in full colour using various backgrounds Logo in monochrome using various backgrounds
Heamophilia
Connect
Local
Heamophilia
Connect
Local
Heamophilia
Connect
Local
Heamophilia
Connect
Local
Heamophilia
Connect
Local
Heamophilia
Connect
Local
Heamophilia
Connect
Local
Heamophilia
Connect
Local
Heamophilia
Connect
Local
Heamophilia
Connect
Local
Heamophilia
Connect
Local
Heamophilia
Connect
Local
Corporate Identity & presentation design proposals:for a Haemophilia organisation
34. Idea 5
Heamophilia
Connect
Local
Connect Hospital 1
Connect Hospital 3
Connect Hospital 2
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Hospital diagram using the logo identity
Corporate Identity & presentation design proposals:for a Haemophilia organisation
35. Idea 5
Stationery
i Stationery Variations
Head Office
Address 1
Address 2
Address 3
Town
Head Office
Address 1
Address 2
Address 3
Town
With Compliments
Press Release
Head Office
Address 1
Address 2
Address 3
Town
Name
Job totle
HeamophiliaConnect
Local
HeamophiliaConnect
Local
HeamophiliaConnect
Local
HeamophiliaConnect
Local
All stationery materials shows a combination of
the main identity and the three NHS trust brands
associated with the network
1 2
3
4
1.Letterhead
2.Press Release
3.Business card
4.Compliments slip
Corporate Identity & presentation design proposals:for a Haemophilia organisation
36. Idea 5
Promotional & information materials
HeamophiliaConnect
Local
HeamophiliaConnect
Local
HeamophiliaConnect
Local
Heamophilia
HeamophiliaConnect
Local
HeamophiliaConnect
Local
Heamophilia
Connect
Local
The Promotional and information materials show a
combination of the main identity and the three NHS
trust brands associated with the network. In addition
other elements added onto these materials includes
Photography and visual designs linked with the main
identity
The layouts and use of images and visual
designs shown is a small example of the design
presentation possibilities.
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Issue 0 July 2013
Heamophilia
Connect
Local
Heamophilia Update
Location for a photograph
or image
Corporate Identity & presentation design proposals:for a Haemophilia organisation
38. Idea 6
Main identity & elements
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1.Main identity
2.Visual design
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This identity consists of the brand name and a
symbol.The symbol consists of a pattern of circles
both filled and outlines. A extended version to the
symbol design into a continuous pattern are used as
a visual design.
The Visual design is used in conjunction with the
main identity and is mainly appear onto materials
such as leaflets,newsletters and onto promotional &
information materials.
The concept for this ideas is a visual representation
of the network of services link with community,local
people and society as a whole.
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2
Identity Variations
Corporate Identity & presentation design proposals:for a Haemophilia organisation
39. Idea 6
Colour variations
Logo in full colour only using white background Logo in monochrome using various backgrounds
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Corporate Identity & presentation design proposals:for a Haemophilia organisation
40. Idea 6
Hospital diagram using the logo identity
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Corporate Identity & presentation design proposals:for a Haemophilia organisation
41. Idea 6
Stationery
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Head Office
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Address 2
Address 3
Town
Head Office
Address 1
Address 2
Address 3
Town
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1.Letterhead
2.Press Release
3.Business card
4.Compliments slip
Corporate Identity & presentation design proposals:for a Haemophilia organisation
42. Idea 6
Promotional & information materials
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The Promotional and information materials show a
combination of the main identity and the three NHS
trust brands associated with the network. In addition
other elements added onto these materials includes
Photography and visual designs linked with the main
identity
The layouts and use of images and visual
designs shown is a small example of the design
presentation possibilities.
Artilcle title
Artilcle title
artcile text artcile text artcile text
artcile text artcile text artcile text
artcile text artcile text artcile text
artcile text artcile text artcile text
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Issue 0 July 2013
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Location for a photograph
or image
Corporate Identity & presentation design proposals:for a Haemophilia organisation
44. Idea 7
Main identity & elements
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1.Main identity
2.Symbol and colours strips as a
visual design
Logo Variations
This identity consists of the brand name and a
symbol.The symbol consists of a group circles of
different sizes and colours. A simplified version of
the symbol using the overlapped shapes are used as
a visual design.
The Visual design is used in conjunction with the
main identity and is mainly appear onto materials
such as leaflets,newsletters and onto promotional &
information materials.
This concept is about a network for all background
no matter of age,size or background
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Corporate Identity & presentation design proposals:for a Haemophilia organisation
45. Idea 7
Colour variations
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Corporate Identity & presentation design proposals:for a Haemophilia organisation
46. Idea 7
Hospital diagram using the logo identity
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Corporate Identity & presentation design proposals:for a Haemophilia organisation
47. Idea 7
Stationery
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1.Letterhead
2,Press Release
3.Business card
4.Compliments slip
Stationery Variations
Head Office
Address 1
Address 2
Address 3
Town
Head Office
Address 1
Address 2
Address 3
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Corporate Identity & presentation design proposals:for a Haemophilia organisation
48. Idea 7
Promotional & information materials
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The layouts and use of images and visual
designs shown is a small example of the design
presentation possibilities.
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Location for a photograph
or image
Corporate Identity & presentation design proposals:for a Haemophilia organisation
49. Corporate Identity & presentation design proposals:for a Haemophilia organisation
Ideas at a glance
50. Ideas at a glance
Idea 1
Idea 2
Idea 3
Idea 4
Idea 5
Idea 6
Idea 7
HaemophiliaConnect
Local
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Corporate Identity & presentation design proposals:for a Haemophilia organisation