Personal Branding is essential to being a recognized name and brand in the entertainment and music industry. Sophomore year student record label executive and owner Keithphanna Johnson develops his first presentation.

1. PERSONAL BRAND EXPLORATION
Keithphanna Johnso
n
Project & Portfolio I:Week
1
July 3,2021
1

2. The most unique quality I have is the love for
music creation and artists who create music.
Music resonates naturally with life and it’s a
key part in life that we need in cultures which I
understand this ideology.
Core Values: Honesty, equal beliefs,
trustworthy and ambitious.
Principles: Personally, my principles are just to
treat every artist and person equal the way I
want to be treated in any environment and level
of life.
Culture: Being a Gary, Indiana native growing
up in a predominant black urban community it
had it’s pros and cons culture wise. Gary,
Indiana was a family-oriented community in the
80’s up to the early 90’s which is when drugs
and gangs influenced societies.
Professional History:
Final Judgement Records est. 2010 – present.
Chapter 2 100 Records est. 2020 – present.
Personal Attributes: A passion for music, life
and a love for GOD unlike any living being in
IDENTITY
Picture of You
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3. PROFESSION
Potential Job Titles
:
• Music Executive
• Marketing Management
• Marketing Researc
h
BRAND ARCHETYPE –
Was an innocent brand. As
an entrepreneur in the
music industry and
forerunner in the digital
music distribution market,
my goal is to empower
recording artists worldwide
to freely release their music
with my company in a
partnership with some
major record labels and
with the artists.
[Executive] for [Music, Film &
Entertainment]
Picture Relevant
to Your Industry
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4. [ Music, Film & Entertainment]
TARGET AUDIENCE
Outreach Plan
:
• In reaching out to Dana Yamaki, I will request a
LinkedIn connection with my business profile
.
• Initial contact would be through LinkedIn
messaging or with my business email
.
• After contact and discussing the responsibilities
and research of a future internship at Sony Music I
will contact upon graduation and maybe apply for
a job at Sony.
PROFILE
PICTURE
Music Distribution
Companies & Record
Labels
Outreach Plan
:
• Through continual development of marketing
and promotional content that will adhere to the
interests of music professionals, artists and
producers
.
• Contact would be made available through email,
messaging networks, websites and social media
networks.
• In response to artists who become future clients,
I keep a communication process open upon for
consultation and advice far as career decisions
throughout the process.
PROFILE
PICTURE
Recording Artists &
Producers
Outreach Plan
:
• Direct marketing and distribution through a
dynamic digital platform
.
• Emails and managers
.
• Quarterly reports and data collections.
PROFILE
PICTURE
Spotify, Amazon, Deezer,
Apple Music, YouTube &
Other Digital Music
Streaming Services
Dana Yamaki, Business Development, Sony
Music Entertainment
Miami, Florida, United States

5. GOALS
Short Term: Networking
• Specific goal you want to achieve in short
term
.
‣Build a network of record labels
globally through websites, digital
distribution and social media
networkin
g
Mid Term: Hit Single
‣By mid term I want to have a hit artist
and single released by my record
label
.
Long Term: Business Presence
• Have a business presence established
around the world with multiple
connections worldwide in music industry.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Audio Specialist & Sound Specialist
Technical Skill:Audio Engineer
SOFT
HARD
Novice / Adept / Expert
Technical Skill: Audio Recording Novice / Adept / Expert
Transferrable Skill: Song Writer Novice / Adept / Expert
Transferrable Skill: Website
design
Novice / Adept / Expert
Technical Skill: Studio Engineer
SOFT
HARD
Novice / Adept / Expert
Technical Skill: Audio Sound
Technician
Novice / Adept / Expert
Transferrable: Creative Design Novice / Adept / Expert
Transferrable Skill: Art Creations Novice / Adept / Expert

7. At Chapter 2 100 Records Inc we
help Music Recording Artists and
Record labels Distribute Music
Compilations free with free audio
engineering offered by our top
specialist. Through, Danmark’s and
Sugo Music Group’s state of the art
innovative technology and digital
distribution network, we are the fastest
distribution company worldwide with
PROMISE

8. CREDENTIALS
Work Experience
:
• Executive Owner, Manager at Final
Judgement Records & Chapter 2 100
Records, 2010-present
.
• Over 100 music compilations released
worldwide.
Education:
• 2nd Year Student, Full Sail University
• Music Business and Entertainment, B.S., Full Sail University (Class of 2024)
Leadership Roles:
• Managing over 20 recording artists
and several record labels.
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Zach Allen
Industry Experience
:
• Grammy Winning
Producer
Education
:
• Full Sail University
Leadership Experience
:
• Mentorin
g
• Paid Consultant
Skills and Proficiencies
:
• Skill 1 Audio Engineer- X Charlie Hatte
r
• Skill 2 Sound Editing - X Joy Cordi
e
• Skill 3 Songwriting - Music
Keithphanna
Johnson
Overall Online Presence
:
• 500+ connections on LinkedIn is a great presence
in the business community the banner was original
and custom artwork with a very professional
headshot. Banner. He seemed to be an active
presence in social media and articles published
.
• 85%
HEADSHOT HEADSHOT
Industry Experience
:
• 115 Music Compiliations Released
Worldwide.
• 12 years Record Label Executive
Education
:
• KCTCS & Full Sail Unuversity
Leadership Experience
:
• Managemen
t
• Mentorship
Skills and Proficiencies
:
• Skill 1 Promotion - Sugo Music Grou
p
• Skill 2 Creative Marketing - Danmark Music Group
• Skill 3 Web Design – Muzik & Film
Overall Online Presence:
• Having 323 connections on my business profile on
LinkedIn has many advantages in the music industry.
The customized logo and headshot is professional for
my banner. The detailed profile gives visitors a quick
glimpse into my career and business credits and ther
are a few published articles concerning album
releases and promotional videos and social media
active with a custom UR
L
• 75%

10. COMPETITION
Steve Stoute, founder of
UnitedMasters
Noteworthy Experience
:
• Executive Vice President, Interscope Geffen A & M
Records 1990 - 198
9
• President of Urban Music, Sony Music
Entertainmen
t
• 1990 - 1989
Keithphanna Johnson,
Founder of Chapter 2 100 Records
Inc.
HEADSHOT HEADSHOT
Industry Experience
:
• Music Executive
Education: NA
Skills and Proficiencies
:
• Advertisin
g
• Marketing – Digital Medi
a
• Digital marketing – Brand marketing
Overall Online Presence
:
• Steve Stoute’s LinkIn profile had a total of 50
connections which is a small ratio compared to
some smaller companies. The banner image
was original in design and very professional as
was the clean headshot. The information on the
profile showed a lot of his skills and credits as
an executive.
• The articles published on LinkedIn was efficient
and detailed. I do not think the subject is active
on social media and a customized URL could be
presen
t
• 60%
Industry Experience
:
• Record Label Owne
r
• Music Executiv
e
• Audio Engineer
Education
:
• Full Sail University, 2nd year student.
Leadership Experience
:
• Managing an artist's roster of over 3o upcoming
new talents, daily communication, insights and
intelligent influence
.
• Marketing and website creation and mentoring for
music artists.
Skills and Proficiencies
:
• Audio Engineering – Digital Art
• Talent Development- Web Design
• Digital Music Marketing – Sync Licensing
Overall Online Presence
:
• Having 323 connections on my business profile
on LinkedIn has many advantages in the music
industry. The customized logo and headshot is
professional for my banner. The detailed profile
gives visitors a quick glimpse into my career and
business credits and ther are a few published
articles concerning album releases and
promotional videos and social media active with a
custom UR
L

11. BRAND POSITION
OUR BRAND OFFERS TO GIVE MUSIC CREATORS ALL
OVER THE WORLD AN OPPORTUNITY TO BECOME A PART
OF MUSIC HISTORY.
THIS IS A BRAND FOR EVERY MUSIC ARTIST GLOBALLY, WE ARE
HERE TO INSPIRE AND CREATE STORIES, MAKE LEGENDS AND
SUCCESS JOURNEYS.
OUR BRAND IS FOR THE ARTIST & THEIR DREAMS.. WE ARE DREAM
MAKERS AND LIFE’S INSPIRATION IN MUSIC ENTERTAINMENT.
“ MUSIC DISTRIBUTION”

12. NETWORKING &
MARKETING
Industry Events & Organization
s
• Ascap
‣ Grammy Award
s
• BMI
‣ BET Music Award
s
• Rock & Roll Hall of Fam
e
‣ Billboard Music Charts
Digital Marketin
g
• Primary Content: Ads, videos and artists release promotion
with extensive marketing.
• Primary Tools: Facebook, Twitter, LinkedIn and Instagram
are the social media marketing tools.
• Website: Continual updating of content and promotion ads
with articles and events.
Picture of You
Goes Here

13. PROFESSIONAL
DEVELOPMENT
Mento
r
• Master P is the business mongul and music
executive that I mentor. I use his business ethics
and methods as tools for my record label. The
blueprint of his success is legendary in the music,
Formal Educatio
n
• Full Sail University, B.S Music Business of
Science 2nd year undergraduate.
Technical Skill
s
• Audio Enginee
r
• Ascap, BMI
• Creative Marketing
Soft Skill
s
• Accounting, Managemen
t
• Data Analysis and Sound Processin
g
• Art Creation

14. Keithphanna Johnson
If getting your music heard is difficult? Well, for us that is our job
and service to all music creators globally to quickly distribute your
music to our 40 retailers worldwide. Come join our worldwide
team of upcoming music artists such as Young Gxn, Marvin Lime$,
TxKing and a hosts of other upcoming artists who once struggled
to release their music but today their compilations have reached
millions through our company.
“
Picture of You
Goes Here

15. REFERENCES
https://www.linkedin.com/feed/?
doFeedRefresh=true&nis=true&lipi=urn%3Ali%3Apage%3A
d_flagship3_feed%3Bro4%2F4CIxTuC1j2OtXjXclQ%3D%3D