2.
“Mobile is the fastest and
cheapest way to reach the
largest number of people. There
are billions of people…who still don't have
access to the Internet. Mobile presents the
biggest opportunity to get them on the
Internet.”
Chris Sacca, Head of Special Initiatives, Google
5. Mobile is
Compared to the web we all
know and love, the mobile web
is even more fragmented due to market
churn, competition, and technological and
proprietary turf wars among carriers,
providers, manufacturers, OS distributions,
vendors, and networks.
7. Hell is other
browsers
The consequence:
400 different mobile devices and 50
different browsers
Google UX for Mobile, Leland Rechisa:
mobile web is balkanized.
We must optimize for a variety of devices,
browsers, languages, carriers, countries,
cultures, contexts of use.
8.
9. Contextual Web
The way someone interacts
with the web has to do with
the context: where she is, who she’s with,
what she’s trying to do, etc.
10. Mobile Complexity
• Challenge
• Not insurmountable
• Solutions need to meet user needs and
goals
• Account for constraints of technology
16. Solutions: Planning
• Create a solid foundation
upon which to build for our
sister sites and future iterations
• Optimize microformats for third party
mashups
• SEO
18. Solution: Map
Usability
•
Dan Allen implemented a
beautiful solution for mapping
the dealers using Google Maps’ API
•
With first time use, the user is given the
option of using the map in the browser OR
using the Google Maps API (except
iPhones)
•
Mapping meets the needs of our ‘urgent
now’ customers
19. SEO
•
SEO for mobile is wide-open
•
Most mobile sites don’t use SEO
•
Implemented pared down SEO approach:
title and description
•
Optimized content, alts, and title tags for
keywords and variety of keywords
•
Semantic markup and microformats will go
a long way toward building solid SEO
foundation for future mobile development
20. Metrics
•
The most important part of
web development, especially
mobile web development, is short
development iterations followed by
testing.
•
To that end, we’re implementing Omniture
and Yahoo analytics
24. Users: now now now
according to research from
Google, mobile users are always
in the ‘now”. They are:
• repetitive now
• bored now
• urgent now
which one are you?
25. Repetitive Now
•
these users do the same
thing over and over, checking
on facebook, twitter, ebay, stock news
•
design: keep clickness low
•
dev: use accesskeys and tabindex
•
Q: how can our sites meet the
context and needs of these uers?
can we? should we?
26. Bored Now
•
these users have a few minutes
to spare
•
potentially lucrative audience: time to kill,
money to /willing to spend
•
design: enhance site stickiness
•
Q: how can our sites meet the
context and needs of these users?
can we? should we?
27. Urgent Now
•
have a problem or crisis & want answers
immediately
•
design: keep clickness low; findable, easy to
read
•
development: use accesskeys & tabindex
•
Q: how can our sites reach these
uers? can we?