Kelli Frias

Assistant Professor of Marketing

Education

Kelli Frias is an assistant professor of marketing at Rawls College of Business, Texas Tech University. She is a well-read academic who takes her research seriously. She also loves to see her students succeeded. She received her doctoral education from University of Arizona, where she studied not only marketing, but law as well. Her research has been conudcted throught the midwestern United States, and her research has been presented at such institutions as Harvard Business School, Texas A&M, and Penn State. When she isn't furthering her research or imparting knowledge to a group of eager students, she enjoys reading and writing about marketing.