Digital Transformation is all about looking at your business models and industries in fundamentally new ways of operating at higher levels of innovation in order to provide better business value for customers while lowering TCO. Whether you are born digital or analog, an effective DT strategy is essential to remain competitive in this new era of business, by using Multi-Speed IT architectures and the latest technologies enabling businesses to do more, thereby providing a better experience to partners and customers. Blockchain is such a revolutionary technology and in this webinar, we'll explore the fundamentals of Blockchain, how IBM Blockchain works on IBM's Digital Innovation Platform: Bluemix and how it has the potential to increase trust, transparency, and efficiency in your business or industry.

1. Kellton Tech
Digital Transformation &
Blockchain Technology
Presented By:
Digital Connected Enterprise (DCE) Team:
Praveen K. Chhangani – Director – IBM Solutions
Vikas Chilimkoti – Sr. Manager - Marketing Operations

2. Agenda
Kellton Tech
Who we are
What we do
Digital Transformation
What
Why
Blockchain Technology
Fundamentals
Blockchain Demo on IBM’s Digital Innovation Platform:
Bluemix

3. Key Facts
2
2
FOUNDATION FOOT PRINT CLIENTELE CORE STRENGTH OWNERSHIP TEAM SIZE
Reston, VA
Princeton, NJ
Delhi
Hyderabad
Guwahati
Lucknow
Cupertino, CA
Chicago, IL
Dublin, Ireland
Houston, TX
London, UK
1993: 24
years young
Startups to
Fortune 500
People and
process (ISO
9001:2008
and CMMi
Level 3)
Public limited.
BSE|NSE :
KELLTONTE
C
1500+
employees
globally
USA,
Canada,
Ireland , UK &
India

4. OthersFinancial
s
Services
Energy
Utilities
ManufacturingRetail
Customers by Industry

5. Technology Expertise and Adoption

6. IT Portfolio Management and Enterprise Architecture Strategy – Advisory
Services
API / SOA / ESB Core Application Integration – API/SOA Strategy,
Governance and COE
BPM Solutions with Business Workflows, Rules, Analytics and
Dashboards
Data Integration, Data Governance and Master Data Management
Real-time and Streaming Analytics Solutions in IoT and Big Data
Applications
SaaS Integration, Cloud Enablement and Hybrid Infrastructure Services
Infrastructure Modernization, Continuous Integration / Dev-Ops Services and
AMS
DCE - Core Services Portfolio

7. 81%of customers depend on social sites for
purchasing advice e.g. FB, Twitter
Social
62%of total workloads will be in the cloud by 2017.
Cloud
1billion (plus)
(plus) smart devices that were
shipped in 2013 alone.
Mobile
90%of the data was created in the last two
years alone.
Big Data
Internet of Things
devices will be connected to the internet by
2020.
50billion
API Economy
in 2013 and forecast to rise to an estimated $1 trillion
by 2017-2018
85billion
Global
commerce
sales were
World is Changing – The need for Digital Transformation

8. 1
Business Networks, Markets & Wealth
• Business Networks benefit from connectivity
- Participants are customers, suppliers, banks,
partners
- Cross geography & regulatory boundary
• Wealth is generated by the flow of goods & services
across business network
• Markets are central to this process:
- Public (fruit market, car auction), or
- Private (supply chain financing, bonds)

9. 1
Transferring Assets, building Value
• Anything that is capable of being owned or controlled to
produce value, is an asset
• Two fundamental types of assets
- Tangible, e.g. a house
- Intangible e.g. mortgage
• Intangible assets subdivide
- Financial, e.g. bond
- Intellectual e.g. patents
- Digital e.g. music
• Cash is also an asset
- Has property of anonymity

10. 1
Ledgers are key…
• Ledger is THE system of record for a business
• Business will have multiple ledgers for multiple
business networks in which they participate.
• Transaction - an asset transfer onto off the ledger
- John gives a car to Anthony (simple)
• Contract - conditions for transaction to occur
- If Anthony pays John money, then car passes
from John to Anthony (simple)
- If car won't start, funds do not pass to John (as
decided by third party arbitrator) (more complex)

11. 1
Introducing Blockchain
A shared ledger technology allowing any participant in the business network
to see THE system of record (ledger)

12. 1
The Current State (Pre-Blockchain)
Problem - Difficult to monitor asset ownership and transfers in a trusted
business network
Participant B’s
Records
Participant E’s
records
Participant C’s
Records
Auditor records
Participant D’s
Records
Participant A’s
Records
API-integrations
Incident
Inefficient, expensive, vulnerable
Ledger
Ledger
Ledger
Ledger
Ledger
Ledger

13. 1
Future State (with Blockchain Technology)
Solution – shared, replicated, permissioned ledger
Participant B’s
Records
Participant E’s
Records
Participant C’s
Records
Auditor records
Participant D’s
Records
Participant A’s
Records
Consensus, provenance, immutability, finality
Ledger
Ledger
Ledger
Ledger
Ledger
Ledger
Participants
have multiple
shared ledgers
NOTE :
Participants
same as before

14. Smart
Contract
Privacy
Shared
Ledger
Consensus
Ensuring appropriate
visibility; transactions are
secure, authenticated &
verifiable
Business terms embedded
in transaction database &
executed with transactions
All parties agree to
network verified
transaction
Append-only distributed
system of record shared
across business network
Broader participation, lower cost, increased efficiency
Blockchain for Business – 4 Main Blocks

15. • Records all transactions across business network
• Shared between participants
• Participants have own copy through replication
• Permissioned, so participants see only appropriate
transactions
• THE shared system of record
Shared Ledger

16. Smart Contracts
• Business rules that form the transaction
• Encoded in programming language
• Verifiable, signed & encrypted
• Guaranteed future execution
• Example:
- Defines contractual conditions under which
corporate Bond transfer occurs

17. Privacy
• Ledger is shared, but participants require
privacy
• Participants need:
• Transactions to be private
• Identity not linked to a transaction
• Transactions need to be authenticated
• Cryptography central to these processes

18. Consensus
• … the process by which transaction are verified
• When participants are anonymous
• Commitment is expensive
• bitcoin cryptographic mining provides verification for
anonymous participants but at significant compute
cost (proof of work)
• When participants are known & trusted
• Commitment possible at low cost
• Multiple alternatives
• proof of stake where fraudulent transactions cost
validators (e.g. transaction bond)
• Industrial Blockchain needs “pluggable” consensus

19. Benefits of Blockchain
Saves Remove
s
Reduces
Time Cost Risk
Transaction
time from days
to near
instantaneous
Overheads
and cost
intermediaries
Tampering,
fraud & cyber
crime

20. HIGH VALUE MARKET
ASSET EXCHANGE
COMPLIANCE LEDGER
• Transfer of high value financial assets
• Between many participants in a market
• Regulatory timeframes
• Created by a small set of participants
• Share key reference data
• Consolidated, consistent real-time view
• Sharing of assets (voting, dividend notification)
• Assets are information, not financial
• Provenance & finality are key
• Real-time view of compliance, audit & risk data
• Provenance, immutability & finality are key
• Transparent access to auditor & regulator
CONSORTIUM SHARED LEDGER
Patterns for Customer Adoption

21. Blockchain is NOT for all
Blockchain is NOT
Suited to high performance (millisecond)
transactions
For just one participant (no business
network)
A replicated database replacement
A messaging solution
A transaction processing replacement
Suited for low value, high volume
transactions

22. Engagement Model Overview
1. Discuss
Blockchain
technology
2. Explore customer
business model
3. Show Blockchain
Application demo
1. Understand
Blockchain concepts
& elements
2. Hands on with
Blockchain
technology
3. Standard demo
customization
1. Design Thinking
workshop to define
business challenge
2. Agile iterations
incrementally build
project functionality
3. Enterprise
integration
1. Scale up pilot or
Scale out to new
projects
2. Business Process
Re-engineering
3. Systems
Integration
Remote or face to face Remote or face to face Face to face Face to face
Let’s Talk! Technology
Hands-on
First Project Scale

23. Define Requirements
1 Deliverable high level requirements document categorized based on service pattern
and business use cases
Define Implementation Strategy
Deliverable provide assessment report and recommendations
2
4
3
Assess IT assets, skills, Organizational Strategy & Governance Procedures
5
Deliverable make recommendations and evaluation summary report
Evaluation and Recommendations
Deliverable Define Reference Architecture, Software Architecture, Deployment
Architecture and more..
Analyze Existing Platform and Perform Gap Analysis
Deliverable gap analysis report and documentation of re-useable components from
the existing implementation.
Marriott must orchestrate services to reduce
interfaces and provide unique and
Personalized customer experience
Discount Tire provides seamless interactions
among partners, improving quality of service
& experience.
Staples processes 40M transactions per day
and on-boards 10 partners per month while
reducing the interfaces
Forward Thinking Customers
Our 5 Step Methodology

24. Blockchain Demo on IBM Bluemix

25. Q&A - Thank you!