Kelly Figueroa Morales is exploring personal branding and career opportunities in event coordination and travel planning. She has volunteer experience setting up school events and is studying Entertainment Business. Her goal is to open her own travel agency by 2030. Currently, she has skills in communication, time management, and customer service but will need to gain experience in the travel industry. She plans to network at industry events, build her online presence, and complete certifications to develop her career.

1. PERSONAL BRAND EXPLORATION
Kelly Figueroa Morales
Project & Portfolio I: Week 1
May 5, 2023

2. For the past year she has volunteered at schools to set up for different events,
such as school dances, book fairs, and craft events. She developed strong
leadership skills, communication skills, as well as time management. Her
enthusiasm has brought her to study Entertainment Business at Full Sail
University with the dream to own her own event coordinating business.
IDENTITY

3. PROFESSION
Potential Job Titles:
•Meeting, Convention, and Event
Planners
•Agents and Business Managers of
Artists, Performers, and Athletes
•Set and Exhibit Designers
BRAND ARCHETYPE - I’m an adventure, an
individualist, and a trailblazer. I care about
what will be effective and worthy. I want
others to connect with themselves and
become more free. Open doors for the
experience and the possibilities out in the
world.
Event Planning for Travel industry

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Cameron Travers
Outreach Plan:
• Call and request a meeting in person. It can be during a
lunch or coffee as well.
• Provide a business portfolio.
• A thank you email or a small gift such as a discount from my
business once I return to the office. Then follow-up within a
week via email or phone call.
Social Media Account
Executive at Bridal Collective
Samara Maisonet
Outreach Plan:
• Call Ms. Maisonet and ask if she would be interested in seeing
a virtual portfolio.
• Send via email a virtual portfolio giving the option to meet in
person to discuss the different areas we offer travel to. These
would be areas where she can pursue her blogging and photos
with an amazing travel package.
• Follow up with a discount voucher for her next trip. Then a
second follow-up within a week to ensure she received the
voucher.
Photographer and Blogger at
Travelmystories
Angela Floyd
Outreach Plan:
•Contact Ms. Floyd, explaining my travel agency. Ask
to schedule a meeting.
•Provide a portfolio demonstrating how my agency can
be an asset to her company.
•Provide a discount voucher with the portfolio. Follow
up with a thank you email or phone call a day after we
meet.
Operations Manager at
French Florist

5. GOALS
Short Term: (Immediately After Graduation, 2024)
• Get a job within the event coordinating business.
‣ I will obtain a job in order to gain more
knowledge with regards to my profession.
Mid Term: (2030)
‣ Training with Small Business Association
(SBA) in order to gain knowledge of what is
needed to have my own travel agency.
Long Term: (2030)
• Speci
fi
c goal you want to achieve in long term.
‣ I will open my travel agency beginning of the
year 2030, with established clients and
expanding within the same year.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Accounting Software
SOFT
HARD
Novice / Adept / Expert
Analytical or Scientific Software Novice / Adept / Expert
Communication Novice / Adept / Expert
Time Management Novice / Adept / Expert
Customer relationship management CRM software
SOFT
HARD
Novice / Adept / Expert
Transaction Server Software Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
Problem Solving Skills Novice / Adept / Expert

7. I will help my clients connect with
themselves, giving them freedom, guidance,
and a path to self-discovery.
PROMISE

8. CREDENTIALS
Work Experience:
•Customer service skills, sales and computer
knowledge.
•Hotel front desk agent.
Education:
•Teacher assistant Certification
•Entertainment Business B.S., Full Sail University (Exp. 2024)
Awards:
•Volunteer work at ChildNet Inc.

9. COMPETITION
Grace Liriano
Industry Experience:
• Social Media Coordinator
Education:
• M.A. in Public Relations from Emerson College
Leadership Experience:
• Social Media Marketing
• Brand Management
Skills and Pro
fi
ciencies:
• Organization Skills - 3 endorsements
• Digital Marketing - 3 endorsements
• Marketing Strategy - 3 endorsements
YOUR NAME
Overall Online Presence:
• She has over close to 300 connections, she doesn’t
have a banner, she does have a professional headshot,
her LinkedIn is very detailed. Has all her skills listed.
She hasn’t published articles, but she has posted
photos. She is active on other social medias, and her
LinkedIn URL is customized.
• Grade: Superior 90 out of 100
Industry Experience:
• None at this time.
Education:
• High school diploma and currently seeking a bachelor’s
degree in. Entertainment Business
Leadership Experience:
• Creative Thinking
• Con
fl
ict Resolution
Skills and Pro
fi
ciencies:
• Sales Operations - 1 endorsement
• Sales Presentations - 1 endorsement
• Team Leadership - 1 endorsements
Overall Online Presence:
• I have 1 connection, it’s not customized, no, I currently
don’t have a professional headshot. My pro
fi
le isn’t
detailed, No current articles are published. I am active
on social media. My LinkedIn URL is customized.
• Grade: Poor 60 out of 100

10. COMPETITION
Danielle (Oliva) A.
Noteworthy Experience:
• Business Partner/Director, People & Organization Latin
America
• Associate Business Partner/Manager, People &
Organization Latin America
YOUR NAME
Industry Experience:
• Sony Pictures Entertainment
Education:
• Master’s in Management, Human Resources
Skills and Pro
fi
ciencies:
• Talent Management - 23 endorsements
• Talent Acquisition- 11 endorsements
• Recruiting - 30 endorsements
Overall Online Presence:
• Over 500+ connections, doesn’t have a banner image
customize, she has a professional headshot. Her pro
fi
le
is detailed, she shows all her skills and her
experiences. She hasn’t published any articles,
Danielle is active on social media, and her LinkedIn
URL is customized.
• Grade: Superior? 100 out of 100
Industry Experience:
• None at this time.
Education:
• High school diploma and currently seeking a bachelor’s
degree in. Entertainment Business
Leadership Experience:
• Time Management
• Organization
Skills and Pro
fi
ciencies:
• Early Childhood Education - 1 endorsements
• Microsoft PowerPoint - 1 endorsements
• Communication - 1 endorsements
Overall Online Presence:
• I have 1 connection, it’s not customized, no, I currently
don’t have a professional headshot. My pro
fi
le isn’t
detailed, No current articles are published. I am active
on social media. My LinkedIn URL is customized.
• Grade: Poor 60 out of 100

11. BRAND POSITION
For my loyal clients who have used our travel agency, I
provide one of the best travel experiences you’ve ever had
because of the budget friendly travel packets that are
customized for each of you, you get to have a memorable
experience when you travel.
BETTER TRAVEL AGENCY

12. NETWORKING & MARKETING
Industry Events & Organizations
•CruiseWorld
‣ Oct. 31 - Nov. 2 | Broward County Convention Center
•World of Travel Trade & Taste Expo
‣ May 30 - June 2 | Miami Beach Convention Center
•2024 Chicago Travel & Adventure Show
‣ Jan 12, 2024 | Rosemont, Illinois
Digital Marketing
•Primary Content: I will use blogging, commercials, multimedia
content, and articles. For clients to provide a testimony of their
experience of using my travel agency services.
•Primary Tools: I will use social media, such as instagram,
twitter, etc. I will post on a daily basis and it’ll be with pictures,
videos, poster boards, etc.
•Website: My digital portfolio needs to have a consist brand
identity that identifies with my customers and expand to a wider
market.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek out a mentor that has the experience and
knowledge for event coordinator, travel and tourism, and
wedding planning. December, 2024. PARTNERSHIP
Formal Education
• Entertainment Business Bachelor’s Degree I intend to
complete by December, 2024.
• Game Business & Esports certificate, expected to finish by
September 2025.
Technical Skills
• Wedding Planning - Calmerin Designs and Events, August,
2025
• GDS, Sabre - Global Excellence Travel, September 2025
• In-depth knowledge of the event industry— Saphire Event,
December 2025
Soft Skills
• Communication - Calmerin Travel and Events, July, 2023
• Critical Thinking - Global Excellence Travel, September,
2023
• Time Management - Saphire Event, October, 2023

14. Kelly Figueroa
CHANGE THIS
You know how most travel agencies say their budget friendly? Well, what I do is I put
together a budget friendly travel packages to meet every travelers needs. In fact, I have
saved clients over $2,000 with my budget friendly packages.
“

15. REFERENCES
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catering-inc-da0848cb/event-coordinator-7a6efb83?
lvk=OisoiVEjl3oqI3oSpypD7A.--
MsETq38Rw&zrclid=7a12517d-5175-47ed-9726-13e7e4492d14
Global Exellence Travel. (n.d.). Corporate Travel Agent. Retrieved from
Glassdoor: https://www.glassdoor.com/Job/Home/savedJobs.htm
James, M. (n.d.). PERKS & BENEFITS OF BEING AN EVENT PLANNER.
Retrieved from Become an event planner: http://
becomeaneventplanner.org/benefits-of-being-an-event-
planner.html
JW Marriott Miami. (n.d.). Event Planning Manager. Retrieved from
ZipRecruiter: https://www.ziprecruiter.com/jobs/jw-marriott-
miami-809f9290/event-planning-manager-5f692c88?lvk=du3oyIw-
ZA1NzgsAHu5TUw.--Mufo0u-
V7&zrclid=8f273b0e-12d4-4d26-802e-3b39b4573e52
MDVIP. (n.d.). Event Coordinator. Retrieved from ZipRecruiter: https://
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e729f39e?lvk=odD0O67Hmsg5YCJ4_UeDFg.--MusM1r20-
&zrclid=9443f60a-0925-4eb3-86c0-ee23edfcc09d
O*NET OnLine. (2022). Agents and Business Managers of Artists, Performers,
and Athletes 13-1011.00. Retrieved from O*NET OnLine: https://
www.onetonline.org/link/summary/13-1011.00
O*NET OnLine. (2023). Meeting, Convention, and Event Planners 13-1121.00.
Retrieved from O*NET OnLine: https://www.onetonline.org/link/
summary/13-1121.00
O*NET OnLine. (2023). Set and Exhibit Designers 27-1027.00. Retrieved from
O*NET OnLine: https://www.onetonline.org/link/summary/
27-1027.00
(n.d.). Retrieved from LinkedIn: https://www.linkedin.com/in/graceliriano/
Liriano, G. (n.d.). Retrieved from LinkedIn: https://www.linkedin.com/in/
graceliriano/
Retrieved from Kaye Putnam: https://www.kayeputnam.com/brand-archetype-
explorer/
Saphire Event Group. (n.d.). Catering and Event Sales Manager. Retrieved from
Glassdoor: https://www.glassdoor.com/Job/Home/savedJobs.htm
Tachomind. (n.d.). The Ultimate Strategy For Travel Agency
(n.d.). Retrieved from LinkedIn: https://www.linkedin.com/in/danielleoliva
(n.d.). Retrieved from LinkedIn: https://www.linkedin.com/in/cameron-
travers-622b50192
(n.d.). Retrieved from LinkedIn: https://www.linkedin.com/in/angelafloyd