An example of an unbranded online community, developed to capture market insights, engage/attract customers and monitor competitive landscape.

1. An unbranded customer feedback community example, used to capture insights, engage customers, even monitor the competition Green Car Community

2. Contact Us Privacy Policy  HOME JOIN THE GREEN CAR CLUB FAQ Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam luctus enim sit amet nisi. Proin ut nibh. Morbi ac turpis eu dolor sagittis pulvinar. Sed eu eros. Sed lacus sapien, tincidunt ac, laoreet gravida, luctus in, sem. Ut nunc ante, lobortis at, mattis vel, rutrum in, nisi. Pellentesque orci urna, aliquet nec, laoreet ac, euismod vel, massa. Aenean eu orci. Sed sed odio. Mauris sed nibh eu metus elementum consequat. Maecenas elementum. Cras et sem. Aenean cursus dictum ante. Donec porta molestie elit. Sed sem nunc, posuere eu, rutrum vitae, gravida convallis, sapien. Vivamus tincidunt. Integer ultricies arcu a risus. Nullam suscipit. Donec molestie, arcu sit amet mollis consequat, urna sem lacinia felis, a ultrices magna justo in quam. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Donec at felis. Curabitur risus lacus, consectetur ut, semper at, vestibulum vel, libero. Ut vel augue id mi molestie gravida. Curabitur dui arcu, blandit at, blandit sed, venenatis semper, nibh. Fusce arcu. Aliquam molestie, lectus sit amet suscipit vestibulum, lacus nisl imperdiet tortor, eu euismod ipsum sem ac dolor. Suspendisse potenti. Proin dignissim metus in mauris. Nunc et enim at eros varius fringilla. Suspendisse velit lectus, accumsan vitae, pretium ac, vehicula eu, eros. Ut tempus scelerisque turpis. Mauris dolor sem, luctus sit amet, scelerisque eget, mollis vel, sem. Mauris ultricies facilisis felis. Vivamus eleifend, erat vitae commodo malesuada, ligula mauris congue dolor, quis semper lacus orci vitae ante. Vestibulum id lectus sed lectus tristique fermentum. Donec sodales diam a eros. In in sem id dui vulputate volutpat. LOREM IPSUM DOLOR! Account: Password: The Home page would welcome all and be accessible to anyone on the Internet. You can create as many “open” content pages as desired, including things like News & Events, etc. On the home page we’d want to have a “call to action” to encourage visitors to join the community. “ One-click” buttons are provided for the member to post his/her page to Digg, Del.iciou.us, Yahoo, Facebook, etc. for viral pass-along / marketing. ⌘ FUTURE TECH! Lorem ipsum dolor sit amet, consectetur adipiscing >>> Proprietary and Confidential GLOBALPARK INC. 2009 Contact Us Privacy Policy  Which will you own some day? Ethanol Natural gas Electric Hybrid Biodiesel Hydrogen 22% 64% 84% 92% 73% 37% Please log in to participate

3. JOIN THE GREEN CAR CLUB Account: Password: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam luctus enim sit amet nisi. Proin ut nibh. Email Address: Email Address (confirm): SUBMIT Joining would begin with an email address. Upon hitting submit, the new member would be routed to a “survey” wherein they can enter more information about themselves. Information collected can then be used as part of their profile / community member page. ⌘ HOME JOIN THE GREEN CAR CLUB FAQ FUTURE TECH! Lorem ipsum dolor sit amet, consectetur adipiscing >>> Proprietary and Confidential GLOBALPARK INC. 2009 Which will you own some day? Ethanol Natural gas Electric Hybrid Biodiesel Hydrogen 22% 64% 84% 92% 73% 37% Please log in to participate Contact Us Privacy Policy 

4. MY HOME MY PROFILE DISCUSS AND SHARE SEARCH CLUB ROSTER HELLO, TRACY Member: Which will you own some day? Check all that apply Ethanol Natural Gas Electric Hybrid Biodiesel Hydrogen Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam luctus enim sit amet nisi. Proin ut nibh. Morbi ac turpis eu dolor sagittis pulvinar. Sed eu eros. Sed lacus sapien, tincidunt ac, laoreet gravida, luctus in, sem. Ut nunc ante, lobortis at, mattis vel, rutrum in, nisi. Pellentesque orci urna, aliquet nec, laoreet ac, euismod vel, massa. Aenean eu orci. Sed sed odio. Mauris sed nibh eu metus elementum consequat. Maecenas elementum. Cras et sem. Aenean cursus dictum ante. Donec porta molestie elit. Sed sem nunc, posuere eu, rutrum vitae, gravida convallis, sapien. Vivamus tincidunt. LOGOUT TRACY TOMASSO SUBMIT ☐ ☐ ☐ ☐ ☐ ☐ “ NEWS & EVENTS Members are greeted personally upon logging in. If the member has not already responded to the Quick Poll, they can do so after logging in. Quick Polls are easily created and managed via Globalpark’s Content Management System (CMS). Featured Member or other community sidebar content can be easily created and refreshed through the Content Management System. Members can subscribe to News & Events via RSS. ⌘ Proprietary and Confidential GLOBALPARK INC. 2009 Contact Us Privacy Policy  “ Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam luctus enim sit amet nisi. Proin ut nibh! FEATURED MEMBER: Joe Smith, 2009 Fisker Karma S

5. MY HOME MY PROFILE DISCUSS AND SHARE SEARCH CLUB ROSTER TRACY TOMASSO Member: Edit My Profile LOGOUT TRACY TOMASSO NEWS & EVENTS MODEL: YEAR: Prius 2009 COLOR: Silver Pine Mica ENGINE: 1.5L 4-cylinder OWNED SINCE: Change Photo 2008 MOST MEMORABLE GREEN CAR MOMENT: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam luctus enim sit amet nisi. Proin ut nibh! Aenean eu orci. Sed sed odio. Mauris sed nibh eu metus elementum consequat. Maecenas elementum. Cras et sem. Aenean cursus dictum ante. Donec porta molestie elit. TRACY’S NOTES Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam luctus enim sit amet nisi. Proin ut nibh! Aenean eu orci. Sed sed odio. Mauris sed nibh eu metus elementum consequat. Maecenas elementum. Cras et sem. Aenean cursus dictum ante. Donec porta molestie elit. FRIDAY, MARCH 6, 2009 NEW POST TGIF! Members can view and edit their own profile. Profiles can display data collected during the signup / profiling process. Members can upload photos. Members can create blogs that can be shared with other community members. ⌘ Proprietary and Confidential GLOBALPARK INC. 2009 Which will you own some day? Ethanol Natural gas Electric Hybrid Biodiesel Hydrogen 22% 64% 84% 92% 73% 37% Please log in to participate Contact Us Privacy Policy  “ Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam luctus enim sit amet nisi. Proin ut nibh! FEATURED MEMBER: Joe Smith, 2009 Fisker Karma S

6. MY HOME MY PROFILE DISCUSS AND SHARE SEARCH CLUB ROSTER TRACY TOMASSO Member: Edit My Profile LOGOUT TRACY TOMASSO NEWS & EVENTS MODEL: YEAR: COLOR: ENGINE: OWNED SINCE: Change Photo Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam luctus enim sit amet nisi. Proin ut nibh! Aenean eu orci. Sed sed odio. Mauris sed nibh eu metus elementum consequat. Maecenas elementum. Cras et sem. Aenean cursus dictum ante. Donec porta molestie elit. TRACY’S NOTES THURSDAY, MARCH 12, 2009 POST IT TITLE: ⌘ Prius 2009 Silver Pine Mica 1.5L 4-cylinder 2008 MOST MEMORABLE GREEN CAR MOMENT: Proprietary and Confidential GLOBALPARK INC. 2009 Contact Us Privacy Policy  Which will you own some day? Ethanol Natural gas Electric Hybrid Biodiesel Hydrogen 22% 64% 84% 92% 73% 37% Please log in to participate “ Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam luctus enim sit amet nisi. Proin ut nibh! FEATURED MEMBER: Joe Smith, 2009 Fisker Karma S

7. MY HOME MY PROFILE DISCUSS AND SHARE SEARCH CLUB ROSTER Member: LOGOUT TRACY TOMASSO NEWS & EVENTS Meet and Greet Meet and chat with other hybrid owners and drivers. Performance & Tech Green need not mean sacrifice My {Model} Talking about my {Model}... A Discussion area provides for interaction with other community members. ⌘ Proprietary and Confidential GLOBALPARK INC. 2009 Contact Us Privacy Policy 

9. MY HOME MY PROFILE DISCUSS AND SHARE SEARCH CLUB ROSTER Member: LOGOUT TRACY TOMASSO NEWS & EVENTS SEARCH CLUB ROSTER Year: -- Please Select -- -- Please Select -- Member Name: Search Community member profiles using key profile data. ⌘ Energy type: Proprietary and Confidential GLOBALPARK INC. 2009 GO GO GO Contact Us Privacy Policy 

10. MY HOME MY PROFILE DISCUSS AND SHARE SEARCH CLUB ROSTER Member: LOGOUT TRACY TOMASSO NEWS & EVENTS SEARCH CLUB ROSTER Energy type: Year: -- Please Select -- -- Please Select -- Member Name: SEARCH RESULTS Year: 2009 BJamison Smart Passion Cabriolet 2009 Username Model Year 37 Members Found Shelley10T VW Touareg 2009 Roberts911 Fisker Karma 2009 sally10 Tesla Model S 2009 troberts98 Infiniti Essence 2009 dancoates Ford Fusion 2009 tomassony Cadillac Escalade 2009 whal5jeff BMW 7 Series 2009 betsycal Hyundai 2009 deano23 Durango 2009 1 2 3 4  Search results allow direct linking to member profile pages. ⌘ Proprietary and Confidential GLOBALPARK INC. 2009 GO GO GO Contact Us Privacy Policy 

11. MY HOME MY PROFILE DISCUSS AND SHARE SEARCH CLUB ROSTER BRAD JAMISON Member: LOGOUT TRACY TOMASSO NEWS & EVENTS MODEL: YEAR: Smart Passion Cabriolet 2009 COLOR: Rally Red ENGINE: 1.0L 3-cylinder OWNED SINCE: 2009 MOST MEMORABLE GREEN CAR MOMENT: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam luctus enim sit amet nisi. Proin ut nibh! Aenean eu orci. Sed sed odio. Mauris sed nibh eu metus elementum consequat. Maecenas elementum. Cras et sem. Aenean cursus dictum ante. Donec porta molestie elit. ALL ABOUT ME AND MY CAR Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam luctus enim sit amet nisi. Proin ut nibh! Aenean eu orci. Sed sed odio. Mauris sed nibh eu metus elementum consequat. Maecenas elementum. Cras et sem. Aenean cursus dictum ante. Donec porta molestie elit. WEDNESDAY, MARCH 11, 2009 FINALLY DRIVING WITH THE TOP DOWN! Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam luctus enim sit amet nisi. Proin ut nibh! Aenean eu orci. Sed sed odio. Mauris sed nibh eu metus elementum consequat. Maecenas elementum. MONDAY, MARCH 9, 2009 SOMEDAY SOON THE WEATHER WILL COOPERATE... Members can view other members’ profiles and read their personal blogs. ⌘ Proprietary and Confidential GLOBALPARK INC. 2009 Contact Us Privacy Policy  Which will you own some day? Ethanol Natural gas Electric Hybrid Biodiesel Hydrogen 22% 64% 84% 92% 73% 37% Please log in to participate “ Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam luctus enim sit amet nisi. Proin ut nibh! FEATURED MEMBER: Joe Smith, 2009 Fisker Karma S

12. My Car and Me Join the Car Club Integration with Facebook provides more ways for members to engage with one another and spread the word. Member photos can be linked into their Facebook profile. Proprietary and Confidential GLOBALPARK INC. 2009

13. My Car and Me Join the Car Club 13 The application can also link directly to the Green Car Club website to attract new members. and Me TRACY TOMASSO Edit My Profile MODEL: YEAR: COLOR: ENGINE: OWNED SINCE: Change Photo Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam luctus enim sit amet nisi. Proin ut nibh! Aenean eu orci. Sed sed odio. Mauris sed nibh eu metus elementum consequat. Maecenas elementum. Cras et sem. Aenean cursus dictum ante. Donec porta molestie elit. Clicking on the Facebook application might show the member profile information from the Green Car Club, for example. My Car and Me Prius 2009 Silver Pine Mica 1.5L 4-cylinder 2008 MOST MEMORABLE GREEN CAR MOMENT: Proprietary and Confidential GLOBALPARK INC. 2009

14. My Car and Me Facebook applications are easy to share, and users can be tracked. My Car and Me Application Proprietary and Confidential GLOBALPARK INC. 2009