Kate Alini from MINI at JD Power and Associate Automotive Internet Roundtable

Kate Alini Marketing communications manager, MINI USA leveraging video content & rich media to deliver engaging brand experiences

MINI USA our approach to marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

New Vehicle launch campaign objectives ,[object Object],[object Object],[object Object],[object Object]

New vehicle launch campaign overview ,[object Object],[object Object],[object Object],[object Object],[object Object]

Launch campaign for 2007 MINI Hammer & Coop

Hammer & Coop microsite results Time Period: 2/2-6/30 Total Visits 528,543 Total Unique Visits: 478,383 (90%) Direct Traffic 341,291 Avg. time Spent on Site 6 minutes Referrers to MINIUSA.COM 13,437 Action Names Generated 42,713 Send-to-a-Friend 2,228

[object Object],[object Object],[object Object],[object Object],Hammer & Coop online content distribution

Hammer & Coop men’s health online ,[object Object]

Hammer & Coop bestlife online

Hammer & Coop MSN Video channel ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Hammer & Coop myspace

[object Object],[object Object],[object Object],[object Object],Hammer & coop youtube

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],youtube 1 – Day home page sponsorships

youtube roadblock on Watch page

youtube #1 most viewed of all time #1 Top Rated video of the day

youtube #1 most discussed #1 top favorite video

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Online display ads fireleap

Online display ads breakthrough

Online display ads breakthrough ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Online display ads action name generator ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Henry Coleman

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Online advertising vibrant media in-text video ads

[object Object],[object Object],[object Object],In-game advertising xbox MlB 2007

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Virtual world integration second life

Channel Menu Listing Hammer & Coop Episode ,[object Object],[object Object],Mobile media video distribution content channels

Mobile media video distribution exclusive sponsorship Exclusive WAP Banner Exclusive Video Pre-roll Consumer clicks on any video link on the site ,[object Object],[object Object]

[object Object],[object Object],Mobile media video distribution :15 Mid-roll & :05 bumper Program Introduction :15 Video Mid-Roll Episode :05 Video Bumper

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Hammer & coop campaign results

Kate Alini from MINI at JD Power and Associate Automotive Internet Roundtable

Recomendados

Recomendados

Más contenido relacionado

La actualidad más candente

La actualidad más candente (11)

Destacado

Destacado (6)

Similar a Kate Alini from MINI at JD Power and Associate Automotive Internet Roundtable

Similar a Kate Alini from MINI at JD Power and Associate Automotive Internet Roundtable (20)

Más de Kelly Automotive

Más de Kelly Automotive (20)

Último

Último (20)

Kate Alini from MINI at JD Power and Associate Automotive Internet Roundtable

Notas del editor