SXSW 2018: Stop The Scroll

1. S T O P T H E S C R O L L :
C R E A T I V E S T R A T E G Y I N S O C I A L M E D I A
A S O C I A L M E D I A M A R K E T I N G W O R K S H O P
# S T O P T H E S C R O L L

2. T H E C H A L L E N G E
The timeline of social creative content has changed. Static images are seen as a
thing of the past & captivating, revolutionary content is king.
Social media has changed: Facebook has changed their algorithm, video is
prioritized content, Instagram moved towards Stories & is Snapchat still relevant?
Social media use has increased by almost 500 million users in the past year, up to
3.2 billion users, 42% of the global population.
Video is priority but everyone is doing it. Five billion videos are watched on
YouTube each day; Facebook has introduced Facebook Watch; Instagram
introduced Live on Instagram Stories.

3. T H E C H A L L E N G E
1.86 BILLION
2017
TOTAL PLATFORM USERS PER MONTH
313 MILLION 600 MILLION 166 MILLION* 1.3 BILLON
*DAILY

4. T H E C H A L L E N G E
TOTAL PLATFORM USERS PER MONTH
2.17 BILLION
2018
330 MILLION 800 MILLION 187 MILLION* 1.5 BILLON
*DAILY
+16.6% +5.43% +33.3% +12.65% +15.38%

5. T H E S O L U T I O N
CRAFT A CREATIVELY DRIVEN SOCIAL STRATEGY
TRANSLATE THE ARTIST’S STORY INTO CONTENT 2.0
WORK WITH CHANGE
BALANCE CONTENT
S T O P T H E S C R O L L !

6. A B O U T U S
H E A D O F S O C I A L ( N Y )
Deana and her team specialize in social and content strategy,
innovative channel management, and integrated engagement
ideation on a global scale. Working closely with top artists
and labels, Deana crafts engaging digital campaigns rooted in
social that break the norms of traditional social media and cut
through online clutter to have artists’ voices heard.
S E N I O R D E S I G N E R
Kelly is a multidisciplinary designer working across all stages
of the design process, from initial concept to delivery. She’s
developed award-winning creative strategies and provides
design and ideation across the entire global WMA portfolio.
Kelly has a strong focus on content for social channel
campaigns for both artists and brands.
Deana and Kelly work at WMA, a full-service digital creative agency catering to the entertainment industry.