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HIN RK
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R TA RGE T
Compelling design. A strong message. A strategy that resonates with your audience. Hitting the mark can be a challenge...until you engage Group 2 Design.
Graphic Design | Branding | Identity Systems | Print Collateral | Web Site Development | Strategic Marketing Platforms
www.group2.com | info@group2.com | 412.605.0834
2. Brand Strategies < : : >
Print Coll ater al b ack next
E-Com C R E A T I V E . . .W I T H A T W I S T
Dimensional
In today’s marketplace, having a strong brand identity and a cohesive
Client Campaigns
collateral program can have a profound effect on your bottom line. Maximizing
: . BBL Fleet
: . Beat-Play this equity can position you for better performance and increased recognition.
: . Burns White
: . Talisman Energy USA If you are seeking a marketing and communications partner who understands the foundation
: . NOVA Chemicals of a solid creative platform, Group 2 Design should be in your future plans. Having provided
: . Alcoa solutions to our broad client base for 20+ years, our approach has stood the test of time
: . Premiere Pointe with positive results. Below are areas of expertise for consideration:
: . JD Fields
Brand Development
: . Heinz
Identity and Nomenclature Systems
: . North Way
Strategic Communications Planning
: . Jergel’s
: . Feeling Blocks Print Collateral Creative
: . Solenture Electronic Interactive Marketing Mediums
Retirement Solutions Signage/Wayfinding Programs
: . Pannier Graphics Advertising Strategies
Full Turnkey Account Management
This presentation features samples for each of our five creative disciplines and includes
a series of client campaigns that confirm our dedication to a consistent and collaborative
marketing effort across all facets of a specific client relationship. Complimenting our
Group 2 Design, Inc.
4723 Butler Street design talents is an extremely well organized workflow process utilizing web-based
Pittsburgh, PA 15201 project management systems for maximum efficiencies and participant interaction.
p: 412.605.0834
f: 412.605.0835
N E E D A T W I S T ?
info@group2.com
www.group2.com Call us at 412.605.0834 or visit our web site at www.group2.com
3. Br and Str ategies
Brand Strategies : :
Print Coll ater al b ack next
E-Com
Dimensional
Client Campaigns
: . BBL Fleet
: . Beat-Play
: . Burns White
: . Talisman Energy USA
: . NOVA Chemicals
: . Alcoa
: . Premiere Pointe
: . JD Fields
: . Heinz
: . North Way
: . Jergel’s
: . Feeling Blocks
: . Solenture
Retirement Solutions
: . Pannier Graphics
Group 2 Design, Inc.
4723 Butler Street
Pittsburgh, PA 15201
p: 412.605.0834
f: 412.605.0835
info@group2.com
www.group2.com
4. Print Coll ater al
Brand Strategies : :
Print Coll ater al b ack next
E-Com
Dimensional
Client Campaigns
: . BBL Fleet
: . Beat-Play
: . Burns White
: . Talisman Energy USA
: . NOVA Chemicals
: . Alcoa
: . Premiere Pointe
Abbott Senator John Heinz Pittsburgh Straightline Consulting
: . JD Fields Regional History Center
: . Heinz
: . North Way
: . Jergel’s
: . Feeling Blocks
: . Solenture
Retirement Solutions
: . Pannier Graphics
Group 2 Design, Inc.
4723 Butler Street
Pittsburgh, PA 15201
p: 412.605.0834
f: 412.605.0835
info@group2.com Vector Security Brian Krummel Pittsburgh Equity Partners
www.group2.com
5. E-Com
Brand Strategies : :
Print Coll ater al b ack next
E-Com
http://www.group2.com http://www.group2.com http://www.group2.com
Dimensional
Client Campaigns
: . BBL Fleet
: . Beat-Play
: . Burns White
: . Talisman Energy USA
: . NOVA Chemicals
: . Alcoa
: . Premiere Pointe
: . JD Fields Crofton Johnson Bakersfield Stainless Right Brain + Left Brain
: . Heinz
: . North Way
: . Jergel’s
: . Feeling Blocks
: . Solenture
Retirement Solutions
: . Pannier Graphics
http://www.group2.com http://www.group2.com http://www.group2.com
Group 2 Design, Inc.
4723 Butler Street
Pittsburgh, PA 15201
p: 412.605.0834
f: 412.605.0835
info@group2.com The Law Office of Casey D. White McKinney Properties Vector Security
www.group2.com
6. Dimensional
Brand Strategies : :
Print Coll ater al b ack next
E-Com
Dimensional
Client Campaigns
: . BBL Fleet
: . Beat-Play
: . Burns White
: . Talisman Energy USA
: . NOVA Chemicals
: . Alcoa
: . Premiere Pointe
: . JD Fields Feeling Blocks Alli Gillis HHM Insurors
: . Heinz
: . North Way
: . Jergel’s
: . Feeling Blocks
: . Solenture
Retirement Solutions
: . Pannier Graphics
Group 2 Design, Inc.
4723 Butler Street
Pittsburgh, PA 15201
p: 412.605.0834
f: 412.605.0835
info@group2.com Lawrenceville Corporation NOVA Chemicals NOVA Chemicals
www.group2.com
7. B B L F LEET
Brand Strategies : :
Print Coll ater al b ack next
E-Com
Dimensional
Client Campaigns
: . BBL Fleet
: . Beat-Play
: . Burns White
: . Talisman Energy USA
: . NOVA Chemicals
: . Alcoa
: . Premiere Pointe
: . JD Fields
: . Heinz
: . North Way
: . Jergel’s
: . Feeling Blocks
: . Solenture http://www.group2.com
Retirement Solutions
: . Pannier Graphics
Group 2 Design, Inc.
4723 Butler Street
Pittsburgh, PA 15201
p: 412.605.0834
f: 412.605.0835
info@group2.com
www.group2.com
Services PrOVIDed: Re-branding of a corporate fleet leasing company, currently ranked #10 nationally. Along with the new identity, G2D has
developed a comprehensive marketing strategy, messaging platform and redesigned the entire suite of marketing collateral (print and electronic).
8. B EAT - P LA Y
Brand Strategies : :
Print Coll ater al b ack next
E-Com
Dimensional
Client Campaigns
: . BBL Fleet
: . Beat-Play
: . Burns White
: . Talisman Energy USA
: . NOVA Chemicals
: . Alcoa
: . Premiere Pointe
: . JD Fields
: . Heinz
: . North Way
: . Jergel’s
: . Feeling Blocks
: . Solenture
Retirement Solutions
: . Pannier Graphics
Group 2 Design, Inc.
4723 Butler Street
Pittsburgh, PA 15201
p: 412.605.0834
f: 412.605.0835
info@group2.com
www.group2.com
Services PrOVIDed: G2D created this non-conventional identity for a music company entering the highly-competitive industry.
The marketing campaign objective was to “make some noise” with a progressive upbeat, contemporary look.
9. Burns White
Brand Strategies : :
Print Coll ater al b ack next
E-Com
Dimensional
Client Campaigns
: . BBL Fleet
: . Beat-Play
: . Burns White
: . Talisman Energy USA
: . NOVA Chemicals
: . Alcoa
: . Premiere Pointe
: . JD Fields
: . Heinz
: . North Way
: . Jergel’s
: . Feeling Blocks
: . Solenture http://www.group2.com
Retirement Solutions
: . Pannier Graphics
Group 2 Design, Inc.
4723 Butler Street
Pittsburgh, PA 15201
p: 412.605.0834
f: 412.605.0835
info@group2.com
www.group2.com Services PrOVIDed: With a founding partner exiting the company (whose name was in the identity), the need for a complete
brand overhaul was necessary for this Pittsburgh-based law firm. G2D developed the new brand identity strategy and the
entire marketing collateral system, e-communications and social media platforms and new signage to reflect the name change.
10. Talisman Energy USA
Brand Strategies : :
Print Coll ater al b ack next
E-Com
Dimensional
Client Campaigns
: . BBL Fleet
: . Beat-Play
: . Burns White
: . Talisman Energy USA
: . NOVA Chemicals
: . Alcoa
: . Premiere Pointe
: . JD Fields
: . Heinz
: . North Way
: . Jergel’s
: . Feeling Blocks
: . Solenture
Retirement Solutions
: . Pannier Graphics
Group 2 Design, Inc.
4723 Butler Street
Pittsburgh, PA 15201
p: 412.605.0834
f: 412.605.0835
info@group2.com
www.group2.com Services PrOVIDed: Group 2 is the “Agency of Record” for the Talisman USA branding and marketing in the PA, TX and NY regions.
A complete communications plan is being developed with a large mix of mediums for marketing to diverse audiences.
The Gas industry requires an action plan that monitors activity and remains proactive in dealing with industry-related issues.
11. NO V A C H EMI C AL S
Brand Strategies : :
Print Coll ater al b ack next
E-Com
Dimensional
Client Campaigns
: . BBL Fleet
: . Beat-Play
: . Burns White
: . Talisman Energy USA
: . NOVA Chemicals
: . Alcoa
: . Premiere Pointe
: . JD Fields
: . Heinz
: . North Way
: . Jergel’s
: . Feeling Blocks
: . Solenture
Retirement Solutions
: . Pannier Graphics
Group 2 Design, Inc.
4723 Butler Street
Pittsburgh, PA 15201
p: 412.605.0834
f: 412.605.0835
info@group2.com
www.group2.com
Services PrOVIDed: After designing a new brand identity for NOVA’s benefits group – promoting the intricate balance of home and work life –
G2D has executed an arsenal of marketing initiatives to continually keep employees updated with their compensation packages.
12. AL C OA
Brand Strategies : :
Print Coll ater al b ack next
E-Com
Dimensional
Client Campaigns
: . BBL Fleet
: . Beat-Play
: . Burns White
: . Talisman Energy USA
: . NOVA Chemicals
: . Alcoa
: . Premiere Pointe
: . JD Fields
: . Heinz
: . North Way
: . Jergel’s
: . Feeling Blocks
: . Solenture
Retirement Solutions
: . Pannier Graphics
Group 2 Design, Inc.
4723 Butler Street
Pittsburgh, PA 15201
p: 412.605.0834
f: 412.605.0835
info@group2.com
www.group2.com
Services PrOVIDed: Working with Alcoa’s Human Resources group, G2D developed a complete marketing
and print collateral program to communicate the benefits choices available for both active and retiree audiences.
13. P REMIERE P OINTE
Brand Strategies : :
Print Coll ater al b ack next
E-Com
Dimensional
Client Campaigns
: . BBL Fleet
: . Beat-Play
: . Burns White
: . Talisman Energy USA
: . NOVA Chemicals
: . Alcoa
: . Premiere Pointe
: . JD Fields
: . Heinz
: . North Way
: . Jergel’s
: . Feeling Blocks
: . Solenture
Retirement Solutions http://www.group2.com
: . Pannier Graphics
Group 2 Design, Inc.
4723 Butler Street
Pittsburgh, PA 15201
p: 412.605.0834
f: 412.605.0835
info@group2.com
www.group2.com
Services PrOVIDed: G2D created a compelling brand identity and complete design platform for this executive-level real estate
management company, overseeing the complete marketing and public relations efforts during their introduction to the marketplace.
14. J D F IELD S
Brand Strategies : :
Print Coll ater al b ack next
E-Com
Dimensional
Client Campaigns
: . BBL Fleet
: . Beat-Play
: . Burns White
: . Talisman Energy USA
: . NOVA Chemicals
: . Alcoa
: . Premiere Pointe
: . JD Fields
: . Heinz
: . North Way
: . Jergel’s
: . Feeling Blocks
: . Solenture
Retirement Solutions http://www.group2.com
: . Pannier Graphics
Group 2 Design, Inc.
4723 Butler Street
Pittsburgh, PA 15201
p: 412.605.0834
f: 412.605.0835
info@group2.com
www.group2.com
Services PrOVIDed: This national steel manufacturer, headquartered in Houston, TX, retained Group 2 to create a print and electronic
marketing collateral platform for their new division, Construction Products, to complement the existing global brand and identity.
15. H EIN Z
Brand Strategies : :
Print Coll ater al b ack next
E-Com
Dimensional
Client Campaigns
: . BBL Fleet
: . Beat-Play
: . Burns White
: . Talisman Energy USA
: . NOVA Chemicals
: . Alcoa
: . Premiere Pointe
: . JD Fields
: . Heinz
: . North Way
: . Jergel’s
: . Feeling Blocks
: . Solenture
Retirement Solutions
: . Pannier Graphics
Group 2 Design, Inc.
4723 Butler Street
Pittsburgh, PA 15201
p: 412.605.0834
f: 412.605.0835
info@group2.com
www.group2.com
Services PrOVIDed: In order to raise awareness concerning cancer research, Heinz partnered with the Pittsburgh Steeler wives
to produce this 148-page cookbook. G2D designed this hardbound book and art directed a portion of the photography.
16. NORT H W A Y
Brand Strategies
http://www.group2.com
: :
Print Coll ater al b ack next
E-Com
Dimensional
Client Campaigns
: . BBL Fleet
: . Beat-Play
: . Burns White
: . Talisman Energy USA
: . NOVA Chemicals
: . Alcoa
: . Premiere Pointe
: . JD Fields
: . Heinz
: . North Way
: . Jergel’s
: . Feeling Blocks
: . Solenture
Retirement Solutions
: . Pannier Graphics
Group 2 Design, Inc.
4723 Butler Street
Pittsburgh, PA 15201
p: 412.605.0834
f: 412.605.0835
info@group2.com
www.group2.com
Services PrOVIDed: A complete re-branding, communications planning and marketing strategy project for this large 4,000-member church.
G2D executed every facet of print and electronic collateral along with wayfinding and exterior identification signage.
17. J ERGEL ’ s
Brand Strategies : :
Print Coll ater al b ack next
E-Com
Dimensional
Client Campaigns
: . BBL Fleet
: . Beat-Play
: . Burns White
: . Talisman Energy USA
: . NOVA Chemicals http://www.group2.com
: . Alcoa
: . Premiere Pointe
: . JD Fields
: . Heinz
: . North Way
: . Jergel’s
: . Feeling Blocks
: . Solenture
Retirement Solutions
: . Pannier Graphics
http://www.group2.com
Group 2 Design, Inc.
4723 Butler Street
Pittsburgh, PA 15201
p: 412.605.0834
f: 412.605.0835
info@group2.com
www.group2.com
Services PrOVIDed: Jergel’s, a new 600-seat concert and restaurant venue in North Pittsburgh, looked to Group 2 to develop a complete brand identity
and marketing platform to promote their six-nights-per-week live music shows. A complete social media strategy will accompany the core marketing efforts.
18. F e e l i n g B l o cks
Brand Strategies : :
Print Coll ater al http://www.group2.com
b ack next
E-Com
Dimensional
Client Campaigns
: . BBL Fleet Be open to the possibility that no one can make you feel. When you feel a
: . Beat-Play
particular feeling it is not because someone jumped inside of you and made
your body or mind respond. Our feelings are a personal reaction and choice
to a situation, comment, or action, based on our history and expectation of
others or ourselves. Your feelings are yours. No one can tell you what you do
how it works or do not feel.
: . Burns White
Reporting with “I” statements allows others the opportunity to empathize
Roll any of the blocks like instead of deny. When you say “YOU” make me feel…
dice and make “I feel ___” it creates opportunity for others to say…No I don’t. “I” statements are an
opportunity to own and take responsibility for our feelings without blaming
statements in reference to the others for why we feel the way we do.
face or words that comes up.
: . Talisman Energy USA By doing this, you’ll begin to
understand and build a
“feeling” vocabulary.
: . NOVA Chemicals
: . Alcoa
: . Premiere Pointe
: . JD Fields
: . Heinz
: . North Way
: . Jergel’s
: . Feeling Blocks
: . Solenture
Retirement Solutions
: . Pannier Graphics
Group 2 Design, Inc.
4723 Butler Street
Pittsburgh, PA 15201
p: 412.605.0834
f: 412.605.0835
info@group2.com
www.group2.com
Services PrOVIDed: G2D was engaged to develop a brand identity, packaging system, Web site and a series of illustrations.
This is an educational product for young children who have difficulty expressing their feelings.
19. S OLENT U RE R e t i r e m e n t S o l u t i o n s
Brand Strategies : :
Print Coll ater al b ack next
E-Com
Dimensional
Client Campaigns
RETIREMENT SOLUTIONS
: . BBL Fleet
: . Beat-Play
: . Burns White
: . Talisman Energy USA
: . NOVA Chemicals
: . Alcoa
: . Premiere Pointe
: . JD Fields
: . Heinz
: . North Way http://www.group2.com
: . Jergel’s
: . Feeling Blocks
: . Solenture
Retirement Solutions
: . Pannier Graphics
http://www.group2.com
Group 2 Design, Inc.
4723 Butler Street
Pittsburgh, PA 15201
p: 412.605.0834
f: 412.605.0835
info@group2.com
www.group2.com
Services PrOVIDed: G2D developed the new company name, spear-headed qualitative research, public relations strategies, the identity system
and all marketing collateral for this compensation firm. Understated elegance was the primary objective for the new system.
20. P a n n i e r G r a ph i cs
Brand Strategies : :
Print Coll ater al b ack next
E-Com
Dimensional
http://www.group2.com
Client Campaigns
: . BBL Fleet
: . Beat-Play
: . Burns White
: . Talisman Energy USA
: . NOVA Chemicals
: . Alcoa
: . Premiere Pointe
: . JD Fields
: . Heinz
: . North Way
: . Jergel’s
: . Feeling Blocks
: . Solenture
Retirement Solutions
: . Pannier Graphics
Group 2 Design, Inc.
4723 Butler Street
Pittsburgh, PA 15201
p: 412.605.0834
f: 412.605.0835
info@group2.com
www.group2.com
Services PrOVIDed: Pannier Graphics, a national provider of high-end outdoor interpretive and wayfinding signage, engaged Group 2 to upgrade an
antiquated brand marketing strategy. All print collateral and electronic communications have been integrated into their key-industry target markets.
21. w w w. g r o u p 2 . c o m | 412 . 6 0 5 . 0 8 3 4
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