Game Design document Need for preproduction Importance of marketing and public relations in the gaming industry, using online games as an example.

1. Preproduction
Game Development
PREPRODUCTION

2. Objectives
Game Design
document
Need for
preproduction
Importance of
marketing and public
relations in the
gaming industry,
using online games as
an example.

3. Game Design
• Design Bible
• Full game design
• Creating design skeleton
• Creating the game definition
• Art style guide
• Audio style guide
• Technical design document TDD
• Core functionality
• Technical design and program
architecture

4. Design Bible
Design bible content create by:
Full game design – lead designer and design team
Art style guide – lead artist
Audio style guide – audio engineer or lead designer/ creative
director
Technical design – the lead programmer

5. Art Style Guide
• Art style guide includes the
following:
• Art style and approach
• Game characters
• Buildings and scenery design
including interiors
• Weapons and other in-game
objects
• Texture design
• World details
• Game’s visual vocabulary

6. Video/Audio Software
• Video software can be
divided into two categories:
• Avid Xpress
• Adobe Premiere
• Effects and compositing
used in video software are:
• Adobe After Effects
• Combustion2 (Discreet)

7. Video/Audio Software
• Following are the uses
of video-effects in a
software:
• Compositing
• Motion tracking
• Color key
• Using filters to add
effects
• Color balancing
• Removal of clutter

8. Market Feedback
Types of feedback
• Focus groups
• Game testing
• General discussion
• User groups
• Publisher and marketing feedback