Societal bias against college

Intelligence Briefing:Societal Bias Towards University, Against College Ken SteeleSenior Vice-President, Education Marketing Liaison Boot CampSept 2010 | Barrie ON

Fanshawe College | 2007 | :55

Colleges and Universities Universities about 1,000 years old Prestige Faculty-driven Senates Discipline-oriented programs Colleges about 50 years old Prejudice Program advisory committees Labour market driven Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc.

Our Recruits are Vulnerable 25% of applicants to both ACCC found 42% of college applicants consider it a “stepping-stone” to university 2+2 transfers – BC, Alberta, NB Emerging Trends in Canadian PSE Ken Steele | Copyright ©2008 Academica Group Inc.

University vs College From Colleges Ontario, 2007 Environmental Scan

Societal bias for university Profs have become “reluctant gatekeepers of the middle-class” Universities are a “universal panacea for employment success” Labour shortages blooming for skilled trades, IT, agricultural specialists, mining Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc.

University sacred in our society Fall asleep in the pews, simply show up "Supreme authority to determine what's going to happen in your lifetime." “There's something desperately important about everything to do with the institution that's devoted to saving your soul." Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc.

Interest in College ProgramsOntario University Applicants, 2005 New Cdn / First Generation Cdn: lessinterested in college programs Interest in college increases with age… 2005 UAS – survey of 40,000 Ontario university applicantsSpecialized study of New Canadians for Canada Millennium Scholarship Foundation Emerging Trends in Canadian PSE Copyright ©2008 Academica Group Inc.

Interest in College by AgeOntario New Canadian University Applicants, 2005 Key Point: As parental influence decreases, interest in college increases. 2005 UAS – survey of 40,000 Ontario university applicantsSpecialized study of New Canadians for Canada Millennium Scholarship Foundation Emerging Trends in Canadian PSE Copyright ©2008 Academica Group Inc.

First Generation (Trend - CAS)

Parental InfluenceOntario University Applicants, 2005 2005 UAS – survey of 40,000 Ontario university applicantsSpecialized study of New Canadians for Canada Millennium Scholarship Foundation 2010 UCAS Applicant Survey © 2010 Academica Group Inc.

“This whole last dance of parenting turns us all… into stumbling idiots.” “There’s a direct relationship between parental interaction and student stress.” — Jennifer Delahunty, Dean of Admissions, Kenyon College OH Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc.

Societal Bias for University There is real and measurable parental pressure for Ontario’s youth to attend university, more than college This correlates with parent and teacher influence, but not guidance counsellors Shifting enrolment toward universities Universities wind up with a greater proportion of “Drifters” because of expectation pressures

UNC Greensborough | 2010 | :30

Royal Roads University “Special purpose university” est. 1995 Clear focus: mid-career professionals,grad degrees, applied/relevant Compressed PT, Blended ModelBAs - Years 3 and 4 in oneMAs - Single year PT Cohort-based, mentoring, teamwork Work full-time while a student Ken Steele | Emerging Trends in Canadian PSE Copyright ©2009 Academica Group Inc.

Harvard University | 2009 | 1:10

Blurring College/University “The Binary Divide” is being bridged Ontario Joint and Applied Degrees 2+2 transfers – BC, Alberta, NB U of Guelph-Humber, Seneca@York Emerging Trends in Canadian PSE Ken Steele | Copyright ©2008 Academica Group Inc.

Ken Steele | Emerging Trends in Canadian PSE Copyright ©2009 Academica Group Inc. New Universities Trent in Oshawa Algoma in Brampton Lakehead in Orillia Laurentian in Barrie Laurier in Brantford Nipissing in Brantford McMaster in Burlington Humber in Orangeville? uWindsor in Niagara?

Colleges Ontario OBAY | Feb 2008 | 3:42

Colleges Ontario | 2009 | :30

Tuition Hike Nov 2009: uAlberta proposes tuition increases for professional programs of up to 66% next year, to bring it in line with other universities. Also considering a “non-academic fee” of several hundred dollars per student to help cover the deficit. +66% tuition Ken Steele | Emerging Trends in Canadian PSE Copyright ©2009 Academica Group Inc.

Tuition Hike April 2010: Law proposes 46.2% tuition increase over 3 years. Business proposes undergrad tuition increase of 54.1% over 2 years. MBA proposes 78.5% tuition increase over 3 years. up to 79% tuition hike Ken Steele | Emerging Trends in Canadian PSE Copyright ©2009 Academica Group Inc.

Tuition Hike April 2010: McGill proposes raising Desautels MBA tuition from $1,672 to $29,500. (Comparable programs are up to $70,000 elsewhere.) Province threatens to penalize McGill for every MBA student. +1664% tuition Ken Steele | Emerging Trends in Canadian PSE Copyright ©2009 Academica Group Inc.

Surging Careerism “Credentialists” just want the diploma “Careerists” just want what’s relevant Some programs promise 100% employment on graduation uWaterloo touts $70,000 co-op income Dwindling interest in the Liberal Arts Emerging Trends in Canadian PSE Ken Steele | Copyright ©2008 Academica Group Inc.

Disengagement stems primarily from the fact that half of all university students simply don't want to be there A generation ago, they would have quit, failed, or been expelled Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc.

Ken Steele Senior Vice-President ken@academica.ca Subscribe FREE to Academica’sTop Ten www.academica.ca

Societal bias against college

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