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6 keys to modern marketing
- 1. Marketing Strategy Designed To Get You More Leads, Engage Audiences And Grow Your Business A U T O M A T I O N N I N J A S - B E H A V I O U R A L M A R K E T I N G A U T O M A T I O N 6 EYS TO MODERN MARKETING
- 2. WELL HELLO THERE It’s me! Mike! Hi! @AutomatioNinjas #b2bmarketing21
- 4. KEY 1: DATA WEEKLY WORKBOOKS WEBINAR
- 5. WHAT DOES IT MEAN TO BE DATA DRIVEN? Using data to make strategic decisions 1. Implement 3. Analyse 4. Interpret Loop back and repeat 2. Collect Data #b2bmarketing21 @AutomatioNinjas
- 6. DATA = INSIGHT 23 times more likely to acquire customers *Mckinsey Global Institute 6 times more likely to retain them 19 times more likely to be profitable #b2bmarketing21 @AutomatioNinjas
- 7. DATA ≠ COMPLEXITY Don’t need crazy tech Don’t need to be a stats boff Don’t need HUGE amounts of it #b2bmarketing21 @AutomatioNinjas
- 8. THE INGREDIENTS TO DATA SUCCESS #b2bmarketing21 @AutomatioNinjas
- 10. KEY 2: BEHAVIOUR WEEKLY WORKBOOKS WEBINAR
- 11. CUSTOMER EXPERIENCE Their perception of your journey Positive customer experience = positive conversions Involved and engaged MODERN CONSUMERS DON’T WANT TO TALK TO YOU Two-way communication #b2bmarketing21 @AutomatioNinjas
- 12. THEY ARE SPEAKING TO YOU THROUGH THEIR BEHAVIOUR #b2bmarketing21 @AutomatioNinjas
- 13. BEHAVIOUR SPEAKS VOLUMES Where they go What they do What they don’t do NEGATIVE POSITIVE Profile, track and adapt Services Page Pricing Page Contact Form Adds Items to a Cart Cancellation Page Lack of Engagement #b2bmarketing21 @AutomatioNinjas
- 14. KEY 3: AWARENESS WEEKLY WORKBOOKS WEBINAR
- 16. UNAWARE AWARENESS PROBLEM AWARE SOLUTION AWARE PRODUCT AWARE MOST AWARE Track engagements Be clear on mindset and outcome #b2bmarketing21 @AutomatioNinjas
- 17. WHAT TO DO WITH BEHAVIOUR DATA Profile where they are Give them more of what they want Anticipate what they need Progress to the next stage Track more, engage more PROGRESSIVE PROFILING + BEHAVIOURAL TRIGGERS = DATA DRIVEN CUSTOMER EXPERIENCE #b2bmarketing21 @AutomatioNinjas
- 18. KEY 4: STRATEGY WEEKLY WORKBOOKS WEBINAR
- 20. KEY 5: AUTOMATION JOURNEY WEEKLY WORKBOOKS WEBINAR
- 22. KEY 6: OPTIMISATION WEEKLY WORKBOOKS WEBINAR
- 23. Makes it human friendly Makes it work Gives it a backbone Keeps it strategic and structured Holds it all together Gives it substance #b2bmarketing21
- 25. WANT MORE? WEEKLY WORKBOOKS WEBINAR
Notas del editor
- Welcome KM , author of the award winning book – hack the buyer brain and founder of AN, specialists in BMA We help businesses build amazing customer journeys that convert more customers that are happier and spend more money. I want to share something really cool with you – I want to show you the ONE big thing that we do help our clients double their customer spend. The strategy behind it, as well as why and how we do this. This strategy has added over a million to the bottom line of one of our clients, doubled another’s business entirely and continues to help others grow between 20% and 50% every year. It’s really cool, it’s quite simple, and it fixes a lot of problems. So let’s dig in shall we?
- 60 sec When a company employs a “data-driven” approach, it means it makes strategic decisions based on data analysis and interpretation. A data-driven approach enables companies to examine and organise their data with the goal of better serving their customers and consumers.
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- Cater content to where people are, and provide context at each step
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- We combine 3 areas in our process. Understanding consumer behaviour. Creating awesome campaigns to harness that behaviour with life cycle marketing, and then filling that structure with awesome content. We then track the behaviour as people go through the process, we can then adapt their journey withing LCM, give better content, and so on – continually adapting, optimising an tweaking. And the results are awesome.