Isle of Wight County Schools Division Superintendent Dr. Katrise Perera and Coordinator of Community Affairs & Media Relations recently presented at the 16th Annual Women Education Leaders in Virginia (WELV) Conference on Stakeholder Engagement.

1. Presented by:
Dr. A. K. Perera – Superintendent &
Ms. Kenita Bowers - PIO

2. Stakeholder: nounstake·hold·erˈstāk-ˌhōl-dər
A person, group or organization that has
interest or concern in an organization.
Engage(ment): verben·gage in-ˈgāj, en-
To participate or become involved in.
The process to involve people who are
affected by the decisions it makes or can
influence the implementation of its decisions.

6. VISION: To Prepare ALL IWCS
Students for Educational
Excellence in the 21st Century

8. • Goal 1: Increase academic achievement levels for all
students.
• Goal 2: Provide rigorous academic programs and career
preparation for all students.
• Goal 3: Recruit, hire, and retain a highly qualified, diverse staff.
• Goal 4: Ensure a safe, secure environment that stimulates
learning.
• Goal 5: Expand and enhance communication opportunities
with parents and community members.

9. Aligning goals with mission, vision, &
strategic plan will ultimately yield the results
our community expects and desires...

10. Let’s Talk
Campaign
Let’s Talk!
Platform
Engagement
Surveys
YourVoice
DIY
Access
Customized
Messages

11. › Quantitative Metrics
› Data from surveys/Increased survey responses (via Your Voice)
› Benchmarked data from Let’s Talk!
› Number of positive news stories in the media
› Access and/or clicks on video of “I am IWCS” & marketing
materials purchased
› Qualitative Metrics
› Feedback from polls and focus groups
› Increased understanding of IWCS goals and mission
› Increased positive perception
› Increased support and participation in IWCS events and
activities
› Branding perceptions

13. I AM IWCS is a multi-platform media campaign that
focuses on visually explaining the mission and goals of
IWCS. It also highlights recent accolades and
accomplishments. The goal of the campaign is to
reinforce the IWCS brand to stakeholders. Various
platforms for the campaign include video, web, social
media, and print collateral.

14. I Am IWCS
http://video214.com/play/
tDj6NpH7YZZXL9ov0C0MRA/s/dark