Integrating Social Media into your overall mix puts content at the forefront. Creating content that resonates and connects with donors and alumni has to be planned, interactive and meaningful. You have to think like a reporter, Public Relations pro, AND a marketer in order to develop a personality that is authentic, yet consistent with the institution’s goals. This session will guide you through cultivating better stories from prospects and donors and using those to expand your network.
Developing stories that stick -- @kennysmith in conjunction with @vergepipe_media
1. Integrating Social Media into your overall mix puts content at the forefront. Creating
that resonates and connects with donors and alumni has to be planned, interactive
and meaningful. You have to think like a reporter, Public Relations pro, AND a marketer
in order to develop a personality that is authentic, yet consistent with the nstitution’s
igoals. This session will guide you through cultivating better stories from prospects
and donors and using those to expand your network.
DEVELOPING STORIES THAT STICK
2. @kennysmith
INTEGRATING SOCIAL MEDIA INTO YOUR OVERALL
MIX PUTS CONTENT AT THE FOREFRONT. CREATING
CONTENT THAT RESONATES AND CONNECTS WITH
DONORS AND ALUMNI HAS TO BE PLANNED,
INTERACTIVE AND MEANINGFUL.
YOU HAVE TO THINK LIKE A REPORTER, PUBLIC
RELATIONS PRO, AND A MARKETER IN ORDER TO
DEVELOP A PERSONALITY THAT IS AUTHENTIC, YET
CONSISTENT WITH THE INSTITUTION’S GOALS.
23. CONTENT
Social/digital space gradually eases brand custodians
away solely from content creation and towards the role
of facilitating creative experiences.
Going digital means
being social, ditching
monologue for
conversation.
Consume Brands make content, consumers consume it, allowing marketers to remain squarely in control of the “what” of their brand content. Interaction is the basic and fundamental challenge-slash-opportunity. Influence Grants the user a voice, and let go of the certainty of creative control. Create Doritos have, for almost a decade, asked fans to create their Super Bowl spot. The campaign has become the largest online video contest in the world, receiving thousands of entries and paying millions of dollars in cash prizes.