Más contenido relacionado Similar a Market Sizing Research Report (20) Market Sizing Research Report2. Marketing Research Services October 2022
GLOBAL MARKET SIZE & GROWTH REPORT
3 COUNTRIES COVERED 15 Southern Asia 30 Middle East
16 Southeast Asia 31 Northern Africa
17 Australasia 32 Western Africa
18 Central Asia 33 Central Africa
19 Other Oceania 34 Eastern Africa
35 Southern Africa
20 EUROPE
6 THE AMERICAS 21 Regional Breakdown 36 MAJOR REGIONS
7 Regional Breakdown 22 Western Europe
8 North America 23 Southern Europe 37-44 ALL REGIONS & COUNTRIES
9 South America 24 UK & Ireland
10 Central America 25 Eastern Europe 45 ABOUT KENTLEY INSIGHTS
11 Caribbean 26 Northern Europe
27 Southeastern Europe
12 ASIA & OCEANIA
13 Regional Breakdown 28 AFRICA & MIDDLE EAST
14 Eastern Asia 29 Regional Breakdown
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4 METHODOLOGY & DEFINITION
5 GLOBAL DEMAND & MAJOR
REGIONAL BREAKDOWN
Kentley Insights
This global market size and growth report details the revenues of the marketing research services across four global regions, 22
subregions an 216 countries. The report covers historical industry market size, revenues, growth rates, and share per country and region
from 2013 to 2021 with forecasts for 2022 and the next 5 years (2022-2026). All figures are in millions of US dollars.
Marketing Research Services
3. Marketing Research Services October 2022
SOUTHERN ASIA EASTERN EUROPE WESTERN AFRICA
India Russia Nigeria
NORTH AMERICA British Virgin Islands Pakistan Poland Ghana
United States Grenada Bangladesh Czech Republic Ivory Coast
Canada Turks and Caicos Islands Sri Lanka Romania Senegal
Bermuda St Kitts and Nevis Nepal Hungary Mali
Greenland Sint Maarten (Dutch) Afghanistan Ukraine Burkina Faso
Saint Martin (French) Maldives Slovakia Niger
SOUTH AMERICA St Vincent & Grenadines Bhutan Belarus Guinea
Brazil Dominica Azerbaijan Benin
Argentina Anguilla CENTRAL ASIA Georgia Mauritania
Colombia Kazakhstan Armenia Togo
Chile EASTERN ASIA Uzbekistan Moldova Sierra Leone
Peru China Turkmenistan Liberia
Venezuela Japan Kyrgyzstan SOUTHERN EUROPE Cape Verde
Ecuador South Korea Tajikistan Italy Gambia, The
Uruguay Taiwan Spain Guinea-Bissau
Paraguay Hong Kong WESTERN EUROPE Portugal
Bolivia Mongolia Germany Malta MIDDLE EAST
French Guiana France Andorra Saudi Arabia
Guyana SOUTHEAST ASIA Netherlands San Marino Iran
Suriname Indonesia Switzerland United Arab Emirates
Thailand Belgium UK & IRELAND Israel
CENTRAL AMERICA Singapore Austria United Kingdom Iraq
Mexico Malaysia Luxembourg Ireland Qatar
Guatemala Philippines Monaco Kuwait
Panama Vietnam Liechtenstein NORTH AFRICA Oman
Costa Rica Burma Egypt Lebanon
El Salvador Cambodia NORTHERN EUROPE Algeria Jordan
Honduras Laos Sweden Morocco Bahrain
Nicaragua Brunei Norway Sudan Yemen
Belize East Timor Denmark Tunisia Syria
Finland Libya Palestine
CARIBBEAN AUSTRALASIA Lithuania South Sudan
Puerto Rico Australia Latvia EASTERN AFRICA
Cuba New Zealand Estonia SOUTHERN AFRICA Kenya
Dominican Republic Iceland South Africa Ethiopia
Trinidad and Tobago OTHER OCEANIA Botswana Tanzania
Jamaica Papua New Guinea SE EUROPE Namibia Uganda
The Bahamas New Caledonia Turkey Eswatini Zambia
Guadeloupe Guam Greece Lesotho Zimbabwe
Haiti French Polynesia Bulgaria Mozambique
Martinique Fiji Croatia CENTRAL AFRICA Mauritius
Cayman Islands Northern Mariana Islands Slovenia Angola Madagascar
Barbados Solomon Islands Serbia Cameroon Rwanda
Virgin Islands Vanuatu Cyprus Gabon Malawi
Aruba Samoa Bosnia and Herzegovina Congo Eritrea
Curaçao American Samoa Albania Equatorial Guinea Burundi
St Lucia Tonga Macedonia Chad Djibouti
Antigua and Barbuda Micronesia Kosovo Central African Republic Seychelles
Cook Islands Montenegro Sao Tome and Principe Somalia
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COUNTRIES COVERED
4. Marketing Research Services October 2022
GLOBAL MARKET SIZE & GROWTH REPORT
REPORT METHODOLOGY
KEY PRODUCT LINE SALES CHANNELS -
PRODUCT LINE DEFINITION
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Kentley Insights
The methodology in developing country, regional and global revenue figures utilizes in-depth survey results from companies that sell
marketing research services combined with additional country-specific metadata. Forecasts are based on proprietary econometric
models accounting for industry, product, regional, and macro trends and dynamics. Data sources include the Census Bureau, the Bureau
of Economic Analysis, the United Nations, and the World Bank.
Some of the key sales channels for marketing research services include:
- Marketing research and public opinion polling
- All other professional, scientific, and technical services
- Advertising agencies
Gathering, analyzing, and interpreting information about consumers, market niches, and the effectiveness of marketing programs for
goods and services.
Includes:
- specifying the information required to address the issues.
- identifying existing secondary sources or designing the method for primary collection of the information.
- contracting out or implementing primary data collection processes.
- analyzing the primary or secondary information and communicating the findings.
Excludes:
- statistical sampling and survey design services sold separately.
- telephone-based data collection and polling services sold separately
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5. Marketing Research Services October 2022
GLOBAL & MAJOR REGIONS
WORLDWIDE SALES ($ MILLIONS)
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
Total Sales ($ M) 50,307 52,808 55,963 58,786 63,033 66,877 70,202 74,057 74,632 80,482 86,083 104,785
Annual Growth (%) 5.0% 6.0% 5.0% 7.2% 6.1% 5.0% 5.5% 0.8% 7.8% 7.0% 4.0%
GLOBAL SALES MARKET SHARE BY REGION
0.36705 0.36019 0.35793 0.35384 0.34935 0.34594 0.34363 0.34159 0.33559 0.33712 0.33801 0.33195
0.28727 0.29508 0.30083 0.30957 0.31719 0.3222 0.32821 0.33353 0.34782 0.3509 0.34853 0.34202
0.29781 0.29527 0.29096 0.28632 0.28369 0.28264 0.27972 0.27679 0.26889 0.26498 0.26617 0.27516
0.04787 0.04946 0.05028 0.05027 0.04977 0.04922 0.04844 0.04809 0.0477 0.04701 0.04729 0.05087
Total Sales ($ M) 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
THE AMERICAS 18,465 19,021 20,031 20,801 22,021 23,136 24,123 25,297 25,046 27,132 29,097 34,783
ASIA & OCEANIA 14,452 15,582 16,835 18,198 19,994 21,548 23,041 24,700 25,959 28,241 30,002 35,839
EUROPE 14,982 15,593 16,283 16,832 17,882 18,902 19,637 20,498 20,068 21,326 22,913 28,832
AFRICA & MIDDLE EAST 2,408 2,612 2,814 2,955 3,137 3,292 3,401 3,562 3,560 3,783 4,071 5,330
Annual Growth (%)
THE AMERICAS 3.0% 5.3% 3.8% 5.9% 5.1% 4.3% 4.9% -1.0% 8.3% 7.2% 3.6%
ASIA & OCEANIA 7.8% 8.0% 8.1% 9.9% 7.8% 6.9% 7.2% 5.1% 8.8% 6.2% 3.6%
EUROPE 4.1% 4.4% 3.4% 6.2% 5.7% 3.9% 4.4% -2.1% 6.3% 7.4% 4.7%
AFRICA & MIDDLE EAST 8.5% 7.7% 5.0% 6.2% 4.9% 3.3% 4.7% -0.1% 6.3% 7.6% 5.5%
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36.7% 36.0% 35.8% 35.4% 34.9% 34.6% 34.4% 34.2% 33.6% 33.7% 33.8% 33.2%
28.7% 29.5% 30.1% 31.0% 31.7% 32.2% 32.8% 33.4% 34.8% 35.1% 34.9% 34.2%
29.8% 29.5% 29.1% 28.6% 28.4% 28.3% 28.0% 27.7% 26.9% 26.5% 26.6% 27.5%
4.8% 4.9% 5.0% 5.0% 5.0% 4.9% 4.8% 4.8% 4.8% 4.7% 4.7% 5.1%
6. Marketing Research Services October 2022
NORTH AMERICA CARIBBEAN
United States Puerto Rico
Canada Cuba
Bermuda Dominican Republic
Greenland Trinidad and Tobago
Jamaica
SOUTH AMERICA The Bahamas
Brazil Guadeloupe
Argentina Haiti
Colombia Martinique
Chile Cayman Islands
Peru Barbados
Venezuela Virgin Islands
Ecuador Aruba
Uruguay Curaçao
Paraguay St Lucia
Bolivia Antigua and Barbuda
French Guiana British Virgin Islands
Guyana Grenada
Suriname Turks and Caicos Islands
St Kitts and Nevis
CENTRAL AMERICA Sint Maarten (Dutch)
Mexico Saint Martin (French)
Guatemala St Vincent & Grenadines
Panama Dominica
Costa Rica Anguilla
El Salvador
Honduras
Nicaragua
Belize
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Marketing Research Services
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THE AMERICAS
7. Marketing Research Services October 2022
THE AMERICAS
THE AMERICAS SALES ($ MILLIONS)
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
Total Sales ($ M) 18,465 19,021 20,031 20,801 22,021 23,136 24,123 25,297 25,046 27,132 29,097 34,783
Annual Growth (%) 3.0% 5.3% 3.8% 5.9% 5.1% 4.3% 4.9% -1.0% 8.3% 7.2% 3.6%
THE AMERICAS REGIONAL DETAIL
Total Sales ($ M) 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
NORTH AMERICA 16,362 16,799 17,701 18,407 19,510 20,521 21,419 22,503 22,304 24,157 25,875 30,671
SOUTH AMERICA 1,577 1,669 1,748 1,785 1,854 1,920 1,981 2,038 1,987 2,189 2,366 3,018
CENTRAL AMERICA 413 435 459 484 523 556 581 606 605 628 687 881
CARIBBEAN 113 118 122 125 133 140 143 149 149 158 170 213
Annual Growth (%)
NORTH AMERICA 2.7% 5.4% 4.0% 6.0% 5.2% 4.4% 5.1% -0.9% 8.3% 7.1% 3.5%
SOUTH AMERICA 5.8% 4.7% 2.1% 3.9% 3.6% 3.2% 2.9% -2.5% 10.2% 8.1% 5.0%
CENTRAL AMERICA 5.4% 5.5% 5.6% 8.1% 6.2% 4.5% 4.4% -0.2% 3.8% 9.3% 5.1%
CARIBBEAN 4.3% 3.6% 2.3% 6.2% 4.9% 2.3% 4.4% 0.3% 5.4% 7.7% 4.7%
Regional Share (%)
NORTH AMERICA 88.6% 88.3% 88.4% 88.5% 88.6% 88.7% 88.8% 89.0% 89.1% 89.0% 88.9% 88.2%
SOUTH AMERICA 8.5% 8.8% 8.7% 8.6% 8.4% 8.3% 8.2% 8.1% 7.9% 8.1% 8.1% 8.7%
CENTRAL AMERICA 2.2% 2.3% 2.3% 2.3% 2.4% 2.4% 2.4% 2.4% 2.4% 2.3% 2.4% 2.5%
CARIBBEAN 0.6% 0.6% 0.6% 0.6% 0.6% 0.6% 0.6% 0.6% 0.6% 0.6% 0.6% 0.6%
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NORTH AMERICA
NORTH AMERICA SALES ($ MILLIONS)
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
Total Sales ($ M) 16,362 16,799 17,701 18,407 19,510 20,521 21,419 22,503 22,304 24,157 25,875 30,671
Annual Growth (%) 2.7% 5.4% 4.0% 6.0% 5.2% 4.4% 5.1% -0.9% 8.3% 7.1% 3.5%
NORTH AMERICA REGIONAL DETAIL
Total Sales ($ M) 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
United States 15,573.1 15,975.8 16,834.3 17,506.4 18,552.1 19,502.6 20,359.2 21,386.4 21,227.4 23,030.7 24,656.7 29,072.8
Canada 784.0 818.2 861.7 895.2 952.7 1,011.9 1,054.1 1,111.0 1,070.9 1,120.1 1,211.5 1,589.7
Bermuda 3.0 3.1 3.1 3.2 3.3 3.5 3.5 3.7 3.8 4.0 4.2 5.3
Greenland 2.1 2.2 2.2 2.3 2.4 2.5 2.6 2.4 2.4 2.5 2.6 3.2
Annual Growth (%) 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
United States 2.6% 5.4% 4.0% 6.0% 5.1% 4.4% 5.0% -0.7% 8.5% 7.1% 3.3%
Canada 4.4% 5.3% 3.9% 6.4% 6.2% 4.2% 5.4% -3.6% 4.6% 8.2% 5.6%
Bermuda 2.8% 0.1% 2.5% 3.9% 5.9% 1.9% 3.2% 2.7% 5.4% 6.1% 4.7%
Greenland 6.6% 2.2% 1.1% 4.5% 6.5% 2.7% -7.1% 1.0% 3.4% 5.2% 3.7%
Regional Share (%) 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
United States 95.2% 95.1% 95.1% 95.1% 95.1% 95.0% 95.1% 95.0% 95.2% 95.3% 95.3% 94.8%
Canada 4.8% 4.9% 4.9% 4.9% 4.9% 4.9% 4.9% 4.9% 4.8% 4.6% 4.7% 5.2%
Bermuda 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Greenland 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
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SOUTH AMERICA
SOUTH AMERICA SALES ($ MILLIONS)
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 est 2022 fcst 2026 fcst
Total Sales ($ M) 1,577 1,669 1,748 1,785 1,854 1,920 1,981 2,038 1,987 2,189 2,366 3,018
Annual Growth (%) 5.8% 4.7% 2.1% 3.9% 3.6% 3.2% 2.9% -2.5% 10.2% 8.1% 5.0%
SOUTH AMERICA REGIONAL DETAIL
Total Sales ($ M) 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
Brazil 931.2 979.5 1,015.8 1,023.5 1,063.8 1,103.2 1,143.9 1,188.4 1,164.6 1,322.9 1,430.8 1,823.4
Argentina 147.2 153.4 158.5 165.1 173.5 183.7 189.9 191.7 179.2 189.8 209.5 273.5
Colombia 128.2 138.4 150.5 159.3 170.7 182.1 193.0 207.9 211.5 230.9 250.0 328.3
Chile 114.4 120.9 127.7 133.3 142.9 149.4 157.8 165.2 159.5 159.5 170.9 212.6
Peru 60.8 65.8 71.5 76.5 83.2 88.5 94.0 100.2 97.8 103.0 107.2 131.3
Venezuela 121.5 132.3 139.7 138.0 125.1 112.9 97.0 75.2 66.1 67.1 71.2 87.7
Other Countries 73.9 78.9 84.6 88.9 94.5 100.1 105.1 109.6 108.3 115.9 125.9 161.5
Annual Growth (%) 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
Brazil 5.2% 3.7% 0.8% 3.9% 3.7% 3.7% 3.9% -2.0% 13.6% 8.2% 5.0%
Argentina 4.2% 3.3% 4.2% 5.1% 5.9% 3.4% 1.0% -6.5% 5.9% 10.4% 5.5%
Colombia 7.9% 8.7% 5.9% 7.2% 6.7% 6.0% 7.7% 1.7% 9.2% 8.3% 5.6%
Chile 5.7% 5.6% 4.4% 7.2% 4.6% 5.6% 4.7% -3.4% 0.0% 7.2% 4.5%
Peru 8.2% 8.7% 7.0% 8.7% 6.4% 6.2% 6.6% -2.4% 5.3% 4.2% 4.1%
Venezuela 8.8% 5.6% -1.2% -9.3% -9.8% -14.1% -22.4% -12.1% 1.6% 6.1% 4.2%
Other Countries 6.8% 7.2% 5.1% 6.3% 5.9% 5.0% 4.3% -1.2% 7.0% 8.6% 5.1%
Regional Share (%) 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
Brazil 59.0% 58.7% 58.1% 57.4% 57.4% 57.5% 57.8% 58.3% 58.6% 60.4% 60.5% 60.4%
Argentina 9.3% 9.2% 9.1% 9.2% 9.4% 9.6% 9.6% 9.4% 9.0% 8.7% 8.9% 9.1%
Colombia 8.1% 8.3% 8.6% 8.9% 9.2% 9.5% 9.7% 10.2% 10.6% 10.5% 10.6% 10.9%
Chile 7.3% 7.2% 7.3% 7.5% 7.7% 7.8% 8.0% 8.1% 8.0% 7.3% 7.2% 7.0%
Peru 3.9% 3.9% 4.1% 4.3% 4.5% 4.6% 4.7% 4.9% 4.9% 4.7% 4.5% 4.4%
Venezuela 7.7% 7.9% 8.0% 7.7% 6.8% 5.9% 4.9% 3.7% 3.3% 3.1% 3.0% 2.9%
Other Countries 4.7% 4.7% 4.8% 5.0% 5.1% 5.2% 5.3% 5.4% 5.5% 5.3% 5.3% 5.4%
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CENTRAL AMERICA
CENTRAL AMERICA SALES ($ MILLIONS)
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 est 2022 fcst 2026 fcst
Total Sales ($ M) 413 435 459 484 523 556 581 606 605 628 687 881
Annual Growth (%) 5.4% 5.5% 5.6% 8.1% 6.2% 4.5% 4.4% -0.2% 3.8% 9.3% 5.1%
CENTRAL AMERICA REGIONAL DETAIL
Total Sales ($ M) 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
Mexico 315.8 331.2 347.7 366.0 393.6 416.7 435.3 451.7 451.4 473.9 521.1 673.5
Guatemala 16.0 17.4 18.7 19.9 21.4 22.8 24.2 25.7 26.2 28.0 30.1 37.5
Panama 13.1 14.1 15.2 16.3 18.0 19.4 20.7 21.9 20.9 17.6 19.7 27.8
Costa Rica 38.0 40.5 43.4 46.2 50.3 54.0 56.1 59.9 60.5 61.1 64.9 78.8
El Salvador 13.7 14.4 15.1 16.0 17.1 18.1 18.9 20.6 19.5 20.4 22.4 30.2
Honduras 10.1 10.7 11.6 12.4 13.5 14.5 15.4 16.6 16.7 16.6 17.3 19.8
Other Countries 6.0 6.5 7.0 7.5 9.4 10.0 10.1 10.1 9.9 10.5 11.2 13.3
Annual Growth (%) 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
Mexico 4.9% 5.0% 5.2% 7.6% 5.9% 4.5% 3.8% -0.1% 5.0% 10.0% 5.3%
Guatemala 8.8% 7.4% 6.5% 7.5% 6.9% 5.8% 6.3% 2.0% 6.7% 7.5% 4.5%
Panama 7.7% 8.3% 7.2% 10.4% 7.8% 6.6% 5.9% -4.7% -16.0% 12.0% 7.2%
Costa Rica 6.6% 7.1% 6.4% 9.1% 7.3% 3.9% 6.8% 1.1% 0.9% 6.3% 4.0%
El Salvador 5.6% 4.6% 5.8% 7.2% 5.4% 4.7% 8.7% -5.0% 4.4% 9.8% 6.2%
Honduras 6.3% 7.7% 7.4% 8.8% 7.6% 5.7% 8.1% 0.5% -0.7% 4.2% 2.8%
Other Countries 6.9% 8.9% 7.1% 24.4% 7.1% 0.8% -0.6% -1.9% 6.8% 6.5% 3.4%
Regional Share (%) 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
Mexico 76.5% 76.2% 75.8% 75.6% 75.2% 75.0% 75.0% 74.5% 74.6% 75.5% 75.9% 76.5%
Guatemala 3.9% 4.0% 4.1% 4.1% 4.1% 4.1% 4.2% 4.2% 4.3% 4.5% 4.4% 4.3%
Panama 3.2% 3.2% 3.3% 3.4% 3.4% 3.5% 3.6% 3.6% 3.5% 2.8% 2.9% 3.2%
Costa Rica 9.2% 9.3% 9.5% 9.5% 9.6% 9.7% 9.7% 9.9% 10.0% 9.7% 9.5% 8.9%
El Salvador 3.3% 3.3% 3.3% 3.3% 3.3% 3.2% 3.3% 3.4% 3.2% 3.2% 3.3% 3.4%
Honduras 2.4% 2.5% 2.5% 2.6% 2.6% 2.6% 2.6% 2.7% 2.8% 2.6% 2.5% 2.3%
Other Countries 1.5% 1.5% 1.5% 1.6% 1.8% 1.8% 1.7% 1.7% 1.6% 1.7% 1.6% 1.5%
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CARIBBEAN
CARIBBEAN SALES ($ MILLIONS)
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
Total Sales ($ M) 113 118 122 125 133 140 143 149 149 158 170 213
Annual Growth (%) 4.3% 3.6% 2.3% 6.2% 4.9% 2.3% 4.4% 0.3% 5.4% 7.7% 4.7%
CARIBBEAN REGIONAL DETAIL
Total Sales ($ M) 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
Puerto Rico 31.1 32.3 32.1 31.4 32.5 33.2 32.4 32.8 32.6 34.6 37.3 44.8
Cuba 18.1 18.8 19.6 20.1 21.2 22.3 23.1 24.7 25.7 27.0 28.8 35.9
Dominican Republic 12.1 12.9 14.1 15.1 16.8 17.9 19.2 20.8 21.2 22.2 24.6 32.0
Trinidad and Tobago 10.1 10.8 11.2 11.5 12.2 12.8 13.1 14.0 14.5 14.5 14.8 17.3
Jamaica 3.8 3.9 4.1 4.2 4.4 4.6 4.7 4.9 4.5 4.8 5.1 5.9
The Bahamas 7.9 8.0 8.5 8.8 9.3 10.2 10.3 10.6 10.0 10.7 11.4 13.7
Other Countries 30.1 31.3 32.9 34.1 36.5 38.6 39.9 41.2 41.0 43.7 47.6 63.6
Annual Growth (%) 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
Puerto Rico 3.9% -0.7% -2.2% 3.4% 2.1% -2.3% 1.3% -0.5% 6.0% 7.9% 3.7%
Cuba 4.0% 4.4% 2.4% 5.5% 5.0% 3.8% 6.8% 3.9% 5.3% 6.5% 4.5%
Dominican Republic 6.6% 8.9% 7.4% 11.1% 6.8% 6.9% 8.5% 2.0% 4.8% 10.7% 5.4%
Trinidad and Tobago 7.4% 3.3% 2.8% 6.0% 5.3% 2.3% 6.3% 3.6% 0.4% 2.3% 3.1%
Jamaica 2.7% 3.6% 2.5% 5.3% 4.4% 2.6% 4.3% -8.9% 7.7% 6.2% 2.9%
The Bahamas 1.0% 5.6% 3.6% 6.3% 8.9% 0.9% 3.2% -5.2% 6.7% 6.7% 3.8%
Other Countries 4.0% 4.9% 3.8% 7.2% 5.6% 3.4% 3.3% -0.5% 6.6% 9.0% 5.9%
Regional Share (%) 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
Puerto Rico 27.5% 27.4% 26.2% 25.1% 24.4% 23.8% 22.7% 22.0% 21.8% 22.0% 22.0% 21.0%
Cuba 16.0% 15.9% 16.0% 16.1% 16.0% 16.0% 16.2% 16.6% 17.2% 17.1% 17.0% 16.9%
Dominican Republic 10.7% 10.9% 11.5% 12.1% 12.6% 12.9% 13.4% 14.0% 14.2% 14.1% 14.5% 15.0%
Trinidad and Tobago 8.9% 9.2% 9.1% 9.2% 9.2% 9.2% 9.2% 9.4% 9.7% 9.2% 8.7% 8.1%
Jamaica 3.4% 3.3% 3.3% 3.3% 3.3% 3.3% 3.3% 3.3% 3.0% 3.0% 3.0% 2.8%
The Bahamas 7.0% 6.8% 6.9% 7.0% 7.0% 7.3% 7.2% 7.1% 6.7% 6.8% 6.7% 6.5%
Other Countries 26.6% 26.5% 26.8% 27.2% 27.5% 27.7% 28.0% 27.7% 27.4% 27.7% 28.1% 29.8%
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EASTERN ASIA AUSTRALASIA
China Australia
Japan New Zealand
South Korea
Taiwan CENTRAL ASIA
Hong Kong Kazakhstan
Mongolia Uzbekistan
Turkmenistan
SOUTHERN ASIA Kyrgyzstan
India Tajikistan
Pakistan
Bangladesh OTHER OCEANIA
Sri Lanka Papua New Guinea
Nepal New Caledonia
Afghanistan Guam
Maldives French Polynesia
Bhutan Fiji
Northern Mariana Islands
SOUTHEAST ASIA Solomon Islands
Indonesia Vanuatu
Thailand Samoa
Singapore American Samoa
Malaysia Tonga
Philippines Micronesia
Vietnam Cook Islands
Burma Palau
Cambodia Marshall Islands
Laos Kiribati
Brunei
East Timor
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ASIA & OCEANIA
ASIA & OCEANIA SALES ($ MILLIONS)
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
Total Sales ($ M) 14,452 15,582 16,835 18,198 19,994 21,548 23,041 24,700 25,959 28,241 30,002 35,839
Annual Growth (%) 7.8% 8.0% 8.1% 9.9% 7.8% 6.9% 7.2% 5.1% 8.8% 6.2% 3.6%
ASIA & OCEANIA REGIONAL DETAIL
Total Sales ($ M) 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
EASTERN ASIA 10,777 11,573 12,428 13,409 14,664 15,797 16,738 17,850 18,722 20,467 21,625 25,390
SOUTHERN ASIA 1,713 1,897 2,139 2,369 2,686 2,895 3,267 3,599 3,937 4,144 4,444 5,335
SOUTHEAST ASIA 1,249 1,359 1,468 1,575 1,730 1,880 2,016 2,179 2,193 2,358 2,577 3,487
AUSTRALASIA 611 644 679 717 775 826 864 904 938 1,092 1,164 1,387
OTHER ASIA 101 110 120 129 138 149 156 167 169 179 192 239
Annual Growth (%) 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
EASTERN ASIA 7.4% 7.4% 7.9% 9.4% 7.7% 6.0% 6.6% 4.9% 9.3% 5.7% 3.3%
SOUTHERN ASIA 10.7% 12.7% 10.7% 13.4% 7.8% 12.8% 10.2% 9.4% 5.3% 7.2% 3.7%
SOUTHEAST ASIA 8.8% 8.1% 7.3% 9.9% 8.6% 7.2% 8.1% 0.6% 7.6% 9.3% 6.2%
AUSTRALASIA 5.3% 5.5% 5.5% 8.1% 6.6% 4.7% 4.6% 3.8% 16.4% 6.6% 3.6%
OTHER ASIA 8.5% 9.5% 7.4% 7.0% 8.0% 4.6% 7.0% 1.1% 5.9% 7.4% 4.4%
Regional Share (%) 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
EASTERN ASIA 74.6% 74.3% 73.8% 73.7% 73.3% 73.3% 72.6% 72.3% 72.1% 72.5% 72.1% 70.8%
SOUTHERN ASIA 11.9% 12.2% 12.7% 13.0% 13.4% 13.4% 14.2% 14.6% 15.2% 14.7% 14.8% 14.9%
SOUTHEAST ASIA 8.6% 8.7% 8.7% 8.7% 8.7% 8.7% 8.7% 8.8% 8.4% 8.4% 8.6% 9.7%
AUSTRALASIA 4.2% 4.1% 4.0% 3.9% 3.9% 3.8% 3.8% 3.7% 3.6% 3.9% 3.9% 3.9%
OTHER ASIA 0.7% 0.7% 0.7% 0.7% 0.7% 0.7% 0.7% 0.7% 0.7% 0.6% 0.6% 0.7%
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EASTERN ASIA
EASTERN ASIA SALES ($ MILLIONS)
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
Total Sales ($ M) 10,777 11,573 12,428 13,409 14,664 15,797 16,738 17,850 18,722 20,467 21,625 25,390
Annual Growth (%) 7.4% 7.4% 7.9% 9.4% 7.7% 6.0% 6.6% 4.9% 9.3% 5.7% 3.3%
EASTERN ASIA REGIONAL DETAIL
Total Sales ($ M) 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
China 4,815.6 5,329.0 5,921.3 6,646.2 7,470.6 8,276.4 8,960.2 9,754.8 10,380.2 11,708.4 12,336.0 14,335.2
Japan 4,338.4 4,526.7 4,672.3 4,836.6 5,122.6 5,317.6 5,453.0 5,638.6 5,816.3 6,135.9 6,526.2 7,743.0
South Korea 1,213.8 1,287.0 1,377.8 1,449.4 1,559.8 1,657.8 1,755.6 1,861.5 1,918.4 1,968.2 2,065.8 2,447.3
Taiwan 226.1 238.0 252.7 263.0 281.3 300.0 312.5 326.3 333.0 342.6 361.3 443.7
Hong Kong 179.8 188.4 199.7 209.3 225.1 240.5 251.1 263.1 268.4 304.9 328.3 412.1
Mongolia 3.3 3.7 4.2 4.5 4.7 5.2 5.5 6.0 6.1 7.0 7.3 9.2
Annual Growth (%) 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
China 10.7% 11.1% 12.2% 12.4% 10.8% 8.3% 8.9% 6.4% 12.8% 5.4% 3.0%
Japan 4.3% 3.2% 3.5% 5.9% 3.8% 2.5% 3.4% 3.2% 5.5% 6.4% 3.5%
South Korea 6.0% 7.1% 5.2% 7.6% 6.3% 5.9% 6.0% 3.1% 2.6% 5.0% 3.4%
Taiwan 5.3% 6.2% 4.1% 7.0% 6.7% 4.2% 4.4% 2.1% 2.9% 5.5% 4.2%
Hong Kong 4.8% 5.9% 4.9% 7.5% 6.8% 4.4% 4.8% 2.0% 13.6% 7.7% 4.7%
Mongolia 12.0% 13.9% 7.9% 5.8% 8.9% 6.5% 8.5% 2.1% 15.0% 4.2% 4.6%
Regional Share (%) 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
China 44.7% 46.0% 47.6% 49.6% 50.9% 52.4% 53.5% 54.6% 55.4% 57.2% 57.0% 56.5%
Japan 40.3% 39.1% 37.6% 36.1% 34.9% 33.7% 32.6% 31.6% 31.1% 30.0% 30.2% 30.5%
South Korea 11.3% 11.1% 11.1% 10.8% 10.6% 10.5% 10.5% 10.4% 10.2% 9.6% 9.6% 9.6%
Taiwan 2.1% 2.1% 2.0% 2.0% 1.9% 1.9% 1.9% 1.8% 1.8% 1.7% 1.7% 1.7%
Hong Kong 1.7% 1.6% 1.6% 1.6% 1.5% 1.5% 1.5% 1.5% 1.4% 1.5% 1.5% 1.6%
Mongolia 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
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SOUTHERN ASIA
SOUTHERN ASIA SALES ($ MILLIONS)
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
Total Sales ($ M) 1,713 1,897 2,139 2,369 2,686 2,895 3,267 3,599 3,937 4,144 4,444 5,335
Annual Growth (%) 10.7% 12.7% 10.7% 13.4% 7.8% 12.8% 10.2% 9.4% 5.3% 7.2% 3.7%
SOUTHERN ASIA REGIONAL DETAIL
Total Sales ($ M) 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
India 1,599.8 1,773.9 2,005.9 2,225.6 2,527.3 2,721.4 3,077.3 3,395.3 3,721.0 3,921.8 4,202.6 5,040.1
Pakistan 69.3 75.9 81.5 87.3 97.3 107.4 118.3 127.4 135.3 139.5 152.7 189.0
Bangladesh 24.6 26.4 28.5 30.6 33.9 37.2 40.0 43.5 46.6 48.2 51.6 63.2
Sri Lanka 9.1 9.8 10.6 11.5 12.7 13.6 14.5 15.2 15.7 16.6 18.1 22.1
Nepal 4.9 5.2 5.6 6.0 6.5 7.2 7.7 8.3 8.8 9.1 9.5 11.1
Afghanistan 4.2 4.7 5.4 5.7 6.3 6.4 6.8 6.8 6.7 6.4 6.3 5.9
Other Countries 1.5 1.7 1.8 1.8 2.1 2.2 2.4 2.7 2.6 2.8 3.1 4.1
Annual Growth (%) 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
India 10.9% 13.1% 10.9% 13.6% 7.7% 13.1% 10.3% 9.6% 5.4% 7.2% 3.7%
Pakistan 9.5% 7.5% 7.1% 11.4% 10.3% 10.2% 7.7% 6.2% 3.1% 9.5% 4.4%
Bangladesh 7.4% 7.9% 7.4% 10.8% 9.8% 7.6% 8.6% 7.3% 3.3% 7.2% 4.1%
Sri Lanka 7.1% 8.7% 8.5% 9.9% 7.1% 7.1% 5.0% 2.8% 6.2% 8.7% 4.1%
Nepal 6.9% 7.3% 7.2% 8.7% 10.6% 7.1% 7.9% 5.9% 2.7% 4.8% 3.2%
Afghanistan 10.2% 15.7% 5.6% 10.5% 1.4% 5.8% 0.5% -2.1% -3.9% -1.1% -1.5%
Other Countries 7.1% 10.0% 0.7% 11.8% 7.9% 8.8% 11.4% -1.7% 5.5% 9.6% 6.0%
Regional Share (%) 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
India 93.4% 93.5% 93.8% 94.0% 94.1% 94.0% 94.2% 94.3% 94.5% 94.6% 94.6% 94.5%
Pakistan 4.0% 4.0% 3.8% 3.7% 3.6% 3.7% 3.6% 3.5% 3.4% 3.4% 3.4% 3.5%
Bangladesh 1.4% 1.4% 1.3% 1.3% 1.3% 1.3% 1.2% 1.2% 1.2% 1.2% 1.2% 1.2%
Sri Lanka 0.5% 0.5% 0.5% 0.5% 0.5% 0.5% 0.4% 0.4% 0.4% 0.4% 0.4% 0.4%
Nepal 0.3% 0.3% 0.3% 0.3% 0.2% 0.2% 0.2% 0.2% 0.2% 0.2% 0.2% 0.2%
Afghanistan 0.2% 0.2% 0.3% 0.2% 0.2% 0.2% 0.2% 0.2% 0.2% 0.2% 0.1% 0.1%
Other Countries 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1%
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SOUTHEAST ASIA
SOUTHEAST ASIA SALES ($ MILLIONS)
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
Total Sales ($ M) 1,249 1,359 1,468 1,575 1,730 1,880 2,016 2,179 2,193 2,358 2,577 3,487
Annual Growth (%) 8.8% 8.1% 7.3% 9.9% 8.6% 7.2% 8.1% 0.6% 7.6% 9.3% 6.2%
SOUTHEAST ASIA REGIONAL DETAIL
Total Sales ($ M) 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
Indonesia 494.0 538.8 584.5 634.3 700.4 759.4 818.1 896.9 928.0 1,020.8 1,143.9 1,630.5
Thailand 155.2 165.5 175.1 184.1 199.4 215.2 226.7 238.9 242.4 256.9 279.2 375.7
Singapore 187.2 205.0 220.8 236.8 255.9 274.7 290.3 306.4 298.4 311.2 333.8 430.5
Malaysia 255.5 276.1 298.6 314.4 343.6 374.2 401.9 433.1 430.2 444.4 473.6 619.4
Philippines 110.3 121.8 133.0 144.2 163.2 181.4 197.5 216.8 205.8 235.4 251.6 307.5
Vietnam 21.3 23.1 25.1 27.1 30.1 33.2 35.9 39.2 41.7 41.5 43.8 54.2
Other Countries 25.2 28.2 31.3 33.9 37.8 41.8 45.3 48.1 46.1 48.2 51.6 69.6
Annual Growth (%) 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
Indonesia 9.1% 8.5% 8.5% 10.4% 8.4% 7.7% 9.6% 3.5% 10.0% 12.1% 7.3%
Thailand 6.6% 5.8% 5.1% 8.3% 7.9% 5.4% 5.4% 1.5% 6.0% 8.7% 6.1%
Singapore 9.5% 7.7% 7.3% 8.1% 7.3% 5.6% 5.5% -2.6% 4.3% 7.3% 5.2%
Malaysia 8.0% 8.2% 5.3% 9.3% 8.9% 7.4% 7.8% -0.7% 3.3% 6.6% 5.5%
Philippines 10.4% 9.2% 8.4% 13.1% 11.2% 8.9% 9.8% -5.1% 14.4% 6.9% 4.1%
Vietnam 8.6% 8.7% 7.9% 11.2% 10.3% 8.1% 9.1% 6.4% -0.4% 5.4% 4.4%
Other Countries 12.2% 10.9% 8.3% 11.5% 10.6% 8.2% 6.3% -4.3% 4.6% 7.1% 6.2%
Regional Share (%) 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
Indonesia 39.6% 39.7% 39.8% 40.3% 40.5% 40.4% 40.6% 41.2% 42.3% 43.3% 44.4% 46.8%
Thailand 12.4% 12.2% 11.9% 11.7% 11.5% 11.4% 11.2% 11.0% 11.1% 10.9% 10.8% 10.8%
Singapore 15.0% 15.1% 15.0% 15.0% 14.8% 14.6% 14.4% 14.1% 13.6% 13.2% 13.0% 12.3%
Malaysia 20.5% 20.3% 20.3% 20.0% 19.9% 19.9% 19.9% 19.9% 19.6% 18.8% 18.4% 17.8%
Philippines 8.8% 9.0% 9.1% 9.2% 9.4% 9.6% 9.8% 9.9% 9.4% 10.0% 9.8% 8.8%
Vietnam 1.7% 1.7% 1.7% 1.7% 1.7% 1.8% 1.8% 1.8% 1.9% 1.8% 1.7% 1.6%
Other Countries 2.0% 2.1% 2.1% 2.2% 2.2% 2.2% 2.2% 2.2% 2.1% 2.0% 2.0% 2.0%
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AUSTRALASIA
AUSTRALASIA SALES ($ MILLIONS)
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
Total Sales ($ M) 611 644 679 717 775 826 864 904 938 1,092 1,164 1,387
Annual Growth (%) 5.3% 5.5% 5.5% 8.1% 6.6% 4.7% 4.6% 3.8% 16.4% 6.6% 3.6%
AUSTRALASIA REGIONAL DETAIL
Total Sales ($ M) 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
Australia 534.5 562.9 594.2 627.0 677.0 720.3 754.1 788.1 819.3 965.9 1,029.3 1,228.6
New Zealand 76.7 80.9 85.2 89.7 97.9 105.4 110.4 116.1 118.9 126.2 134.8 158.4
Annual Growth (%) 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
Australia 5.3% 5.6% 5.5% 8.0% 6.4% 4.7% 4.5% 4.0% 17.9% 6.6% 3.6%
New Zealand 5.4% 5.4% 5.2% 9.2% 7.7% 4.7% 5.2% 2.4% 6.1% 6.9% 3.3%
Regional Share (%) 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
Australia 87.5% 87.4% 87.5% 87.5% 87.4% 87.2% 87.2% 87.2% 87.3% 88.4% 88.4% 88.6%
New Zealand 12.5% 12.6% 12.5% 12.5% 12.6% 12.8% 12.8% 12.8% 12.7% 11.6% 11.6% 11.4%
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CENTRAL ASIA
CENTRAL ASIA SALES ($ MILLIONS)
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
Total Sales ($ M) 81 89 97 106 113 122 128 137 139 146 157 192
Annual Growth (%) 9.2% 10.0% 8.4% 7.0% 8.4% 4.3% 7.4% 1.5% 5.1% 7.0% 4.1%
CENTRAL ASIA REGIONAL DETAIL
Total Sales ($ M) 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
Kazakhstan 46.8 49.5 52.9 55.8 59.3 62.2 64.5 67.8 68.1 70.2 74.6 91.5
Uzbekistan 20.5 22.7 25.4 28.0 30.9 34.1 37.5 42.1 44.7 47.1 50.8 61.7
Turkmenistan 7.9 10.1 12.7 15.0 15.6 18.5 17.8 18.9 17.8 19.9 21.2 26.1
Kyrgyzstan 4.2 4.3 4.5 4.6 4.9 5.2 5.3 5.6 5.7 5.9 6.6 8.3
Tajikistan 1.7 2.0 2.0 2.1 2.2 2.4 2.6 2.8 3.0 3.2 3.4 4.1
Annual Growth (%) 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
Kazakhstan 5.8% 6.9% 5.6% 6.3% 4.9% 3.7% 5.1% 0.4% 3.1% 6.3% 4.2%
Uzbekistan 10.7% 11.9% 10.3% 10.5% 10.2% 9.9% 12.4% 6.0% 5.5% 7.8% 4.0%
Turkmenistan 27.8% 25.5% 18.1% 4.5% 18.4% -3.6% 5.9% -5.9% 12.1% 6.6% 4.3%
Kyrgyzstan 3.5% 3.8% 2.8% 6.3% 5.4% 2.8% 4.2% 3.1% 2.4% 12.1% 4.6%
Tajikistan 12.0% 1.0% 7.9% 1.5% 13.0% 5.6% 8.6% 5.9% 7.4% 7.1% 3.7%
Regional Share (%) 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
Kazakhstan 57.7% 55.9% 54.3% 52.9% 52.5% 50.8% 50.5% 49.4% 48.9% 48.0% 47.6% 47.7%
Uzbekistan 25.3% 25.6% 26.1% 26.5% 27.4% 27.8% 29.3% 30.7% 32.1% 32.2% 32.4% 32.2%
Turkmenistan 9.7% 11.4% 13.0% 14.2% 13.8% 15.1% 14.0% 13.8% 12.8% 13.6% 13.6% 13.6%
Kyrgyzstan 5.2% 4.9% 4.6% 4.4% 4.4% 4.2% 4.2% 4.1% 4.1% 4.0% 4.2% 4.3%
Tajikistan 2.2% 2.2% 2.0% 2.0% 1.9% 2.0% 2.0% 2.0% 2.1% 2.2% 2.2% 2.1%
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OTHER OCEANIA
OTHER OCEANIA SALES ($ MILLIONS)
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
Total Sales ($ M) 20 21 23 24 25 27 28 30 30 33 35 47
Annual Growth (%) 6.0% 7.2% 3.3% 7.0% 6.1% 5.9% 5.1% -0.5% 9.9% 8.8% 5.7%
OTHER OCEANIA REGIONAL DETAIL
Total Sales ($ M) 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
Papua New Guinea 7.5 8.1 8.4 8.3 8.9 9.3 10.1 10.7 11.3 13.1 14.6 19.7
New Caledonia 2.3 2.4 2.5 2.6 2.8 3.0 3.1 3.3 3.5 3.7 3.9 5.1
Guam 1.6 1.6 1.7 1.7 1.8 2.0 2.1 2.2 2.1 2.2 2.4 3.1
French Polynesia 1.5 1.5 1.5 1.6 1.7 1.8 1.9 2.0 1.9 2.0 2.2 2.7
Fiji 3.2 3.4 4.3 4.5 4.8 5.1 5.3 5.5 4.6 4.9 5.3 7.2
N. Mariana Islands 0.9 1.0 1.1 1.2 1.3 1.4 1.5 1.6 1.7 1.8 1.9 2.4
Other Countries 3.2 3.3 3.5 3.7 4.0 4.2 4.4 4.6 4.6 4.9 5.2 6.6
Annual Growth (%) 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
Papua New Guinea 7.3% 3.5% -0.4% 7.1% 4.8% 8.0% 5.9% 5.7% 16.4% 11.4% 6.1%
New Caledonia 4.9% 3.3% 4.9% 9.0% 6.8% 4.7% 5.6% 5.6% 5.9% 6.6% 5.4%
Guam 2.8% 2.9% 3.8% 5.5% 6.3% 6.8% 5.5% -3.4% 4.9% 6.2% 5.5%
French Polynesia 2.8% 2.9% 3.8% 5.4% 6.9% 6.3% 5.1% -5.4% 5.8% 6.6% 5.0%
Fiji 6.1% 25.0% 5.5% 4.7% 7.7% 4.0% 3.6% -17.3% 7.4% 7.7% 6.4%
N. Mariana Islands 12.9% 6.7% 9.9% 12.7% 7.7% 3.9% 7.1% 7.5% 5.1% 6.4% 5.2%
Other Countries 4.6% 4.9% 6.1% 8.0% 5.5% 4.3% 3.8% 1.6% 5.1% 7.6% 4.9%
Regional Share (%) 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
Papua New Guinea 37.4% 37.9% 36.6% 35.2% 35.2% 34.8% 35.5% 35.8% 38.0% 40.3% 41.3% 41.9%
New Caledonia 11.2% 11.1% 10.7% 10.9% 11.1% 11.2% 11.0% 11.1% 11.8% 11.3% 11.1% 10.9%
Guam 7.9% 7.6% 7.3% 7.4% 7.3% 7.3% 7.3% 7.4% 7.2% 6.8% 6.7% 6.6%
French Polynesia 7.3% 7.0% 6.8% 6.8% 6.7% 6.7% 6.8% 6.8% 6.4% 6.2% 6.1% 5.9%
Fiji 16.1% 16.1% 18.8% 19.2% 18.8% 19.1% 18.8% 18.5% 15.4% 15.0% 14.9% 15.4%
N. Mariana Islands 4.3% 4.6% 4.6% 4.9% 5.2% 5.2% 5.1% 5.2% 5.7% 5.4% 5.3% 5.2%
Other Countries 15.8% 15.6% 15.2% 15.6% 15.8% 15.7% 15.5% 15.3% 15.6% 14.9% 14.7% 14.2%
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20. Marketing Research Services October 2022
WESTERN EUROPE Slovakia
Germany Belarus
France Azerbaijan
Netherlands Georgia
Switzerland Armenia
Belgium Moldova
Austria
Luxembourg NORTHERN EUROPE
Monaco Sweden
Liechtenstein Norway
Denmark
SOUTHERN EUROPE Finland
Italy Lithuania
Spain Latvia
Portugal Estonia
Malta Iceland
Andorra
San Marino SE EUROPE
Turkey
UK & IRELAND Greece
United Kingdom Bulgaria
Ireland Croatia
Slovenia
EASTERN EUROPE Serbia
Russia Cyprus
Poland Bosnia and Herzegovina
Czech Republic Albania
Romania Macedonia
Hungary Kosovo
Ukraine Montenegro
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EUROPE
21. Marketing Research Services October 2022
EUROPE
EUROPE SALES ($ MILLIONS)
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
Total Sales ($ M) 14,982 15,593 16,283 16,832 17,882 18,902 19,637 20,498 20,068 21,326 22,913 28,832
Annual Growth (%) 4.1% 4.4% 3.4% 6.2% 5.7% 3.9% 4.4% -2.1% 6.3% 7.4% 4.7%
EUROPE REGIONAL DETAIL
Total Sales ($ M) 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
WESTERN EUROPE 6,234 6,455 6,717 6,921 7,334 7,743 8,019 8,353 8,181 8,785 9,328 11,577
SOUTHERN EUROPE 2,161 2,200 2,277 2,343 2,472 2,600 2,691 2,790 2,709 2,924 3,198 4,111
UK & IRELAND 2,967 3,115 3,294 3,437 3,673 3,894 4,037 4,198 3,976 4,134 4,504 5,729
EASTERN EUROPE 1,727 1,843 1,907 1,947 2,058 2,183 2,297 2,444 2,456 2,613 2,801 3,544
NORTHERN EUROPE 1,283 1,331 1,394 1,453 1,554 1,638 1,704 1,774 1,776 1,856 1,996 2,532
SE EUROPE 611 650 695 731 790 844 889 939 970 1,015 1,086 1,340
Annual Growth (%) 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
WESTERN EUROPE 3.5% 4.1% 3.0% 6.0% 5.6% 3.6% 4.2% -2.1% 7.4% 6.2% 4.4%
SOUTHERN EUROPE 1.8% 3.5% 2.9% 5.5% 5.2% 3.5% 3.7% -2.9% 7.9% 9.4% 5.2%
UK & IRELAND 5.0% 5.7% 4.4% 6.9% 6.0% 3.7% 4.0% -5.3% 4.0% 8.9% 4.9%
EASTERN EUROPE 6.7% 3.5% 2.1% 5.7% 6.1% 5.2% 6.4% 0.5% 6.4% 7.2% 4.8%
NORTHERN EUROPE 3.7% 4.7% 4.2% 7.0% 5.4% 4.0% 4.1% 0.2% 4.5% 7.6% 4.9%
SE EUROPE 6.4% 7.0% 5.2% 8.0% 6.9% 5.3% 5.6% 3.3% 4.7% 7.0% 4.3%
Regional Share (%) 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
WESTERN EUROPE 41.6% 41.4% 41.3% 41.1% 41.0% 41.0% 40.8% 40.8% 40.8% 41.2% 40.7% 40.2%
SOUTHERN EUROPE 14.4% 14.1% 14.0% 13.9% 13.8% 13.8% 13.7% 13.6% 13.5% 13.7% 14.0% 14.3%
UK & IRELAND 19.8% 20.0% 20.2% 20.4% 20.5% 20.6% 20.6% 20.5% 19.8% 19.4% 19.7% 19.9%
EASTERN EUROPE 11.5% 11.8% 11.7% 11.6% 11.5% 11.5% 11.7% 11.9% 12.2% 12.3% 12.2% 12.3%
NORTHERN EUROPE 8.6% 8.5% 8.6% 8.6% 8.7% 8.7% 8.7% 8.7% 8.9% 8.7% 8.7% 8.8%
SE EUROPE 4.1% 4.2% 4.3% 4.3% 4.4% 4.5% 4.5% 4.6% 4.8% 4.8% 4.7% 4.6%
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WESTERN EUROPE
WESTERN EUROPE SALES ($ MILLIONS)
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
Total Sales ($ M) 6,234 6,455 6,717 6,921 7,334 7,743 8,019 8,353 8,181 8,785 9,328 11,577
Annual Growth (%) 3.5% 4.1% 3.0% 6.0% 5.6% 3.6% 4.2% -2.1% 7.4% 6.2% 4.4%
WESTERN EUROPE REGIONAL DETAIL
Total Sales ($ M) 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
Germany 2,586.8 2,678.7 2,775.9 2,866.5 3,032.6 3,206.2 3,298.0 3,430.2 3,359.3 3,745.5 4,009.9 5,268.9
France 2,001.5 2,072.1 2,157.3 2,211.6 2,341.8 2,470.6 2,568.6 2,678.3 2,592.6 2,706.6 2,854.3 3,289.2
Netherlands 607.5 623.1 649.9 673.3 714.1 752.7 780.0 812.8 803.3 833.8 900.2 1,198.9
Switzerland 459.5 480.4 508.4 521.7 556.3 582.6 612.5 635.9 649.4 687.7 734.1 876.4
Belgium 304.6 315.8 329.0 340.0 361.3 384.1 400.1 420.2 411.6 425.6 414.8 442.0
Austria 223.3 230.3 238.4 245.8 260.8 275.9 285.6 297.1 284.0 300.4 324.7 393.2
Other Countries 50.9 54.1 58.0 61.9 67.5 70.6 73.9 78.8 80.4 85.2 90.0 108.1
Annual Growth (%) 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
Germany 3.6% 3.6% 3.3% 5.8% 5.7% 2.9% 4.0% -2.1% 11.5% 7.1% 5.6%
France 3.5% 4.1% 2.5% 5.9% 5.5% 4.0% 4.3% -3.2% 4.4% 5.5% 2.9%
Netherlands 2.6% 4.3% 3.6% 6.1% 5.4% 3.6% 4.2% -1.2% 3.8% 8.0% 5.9%
Switzerland 4.6% 5.8% 2.6% 6.6% 4.7% 5.1% 3.8% 2.1% 5.9% 6.8% 3.6%
Belgium 3.7% 4.2% 3.4% 6.3% 6.3% 4.2% 5.0% -2.0% 3.4% -2.5% 1.3%
Austria 3.2% 3.5% 3.1% 6.1% 5.8% 3.5% 4.0% -4.4% 5.8% 8.1% 3.9%
Other Countries 6.4% 7.3% 6.7% 8.9% 4.6% 4.8% 6.5% 2.1% 5.9% 5.6% 3.7%
Regional Share (%) 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
Germany 41.5% 41.5% 41.3% 41.4% 41.3% 41.4% 41.1% 41.1% 41.1% 42.6% 43.0% 45.5%
France 32.1% 32.1% 32.1% 32.0% 31.9% 31.9% 32.0% 32.1% 31.7% 30.8% 30.6% 28.4%
Netherlands 9.7% 9.7% 9.7% 9.7% 9.7% 9.7% 9.7% 9.7% 9.8% 9.5% 9.7% 10.4%
Switzerland 7.4% 7.4% 7.6% 7.5% 7.6% 7.5% 7.6% 7.6% 7.9% 7.8% 7.9% 7.6%
Belgium 4.9% 4.9% 4.9% 4.9% 4.9% 5.0% 5.0% 5.0% 5.0% 4.8% 4.4% 3.8%
Austria 3.6% 3.6% 3.5% 3.6% 3.6% 3.6% 3.6% 3.6% 3.5% 3.4% 3.5% 3.4%
Other Countries 0.8% 0.8% 0.9% 0.9% 0.9% 0.9% 0.9% 0.9% 1.0% 1.0% 1.0% 0.9%
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23. Marketing Research Services October 2022
SOUTHERN EUROPE
SOUTHERN EUROPE SALES ($ MILLIONS)
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
Total Sales ($ M) 2,161 2,200 2,277 2,343 2,472 2,600 2,691 2,790 2,709 2,924 3,198 4,111
Annual Growth (%) 1.8% 3.5% 2.9% 5.5% 5.2% 3.5% 3.7% -2.9% 7.9% 9.4% 5.2%
SOUTHERN EUROPE REGIONAL DETAIL
Total Sales ($ M) 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
Italy 1,181.6 1,198.9 1,241.4 1,269.3 1,328.5 1,383.2 1,420.0 1,456.5 1,410.2 1,541.3 1,677.9 2,114.0
Spain 851.7 870.9 901.2 933.6 995.2 1,057.7 1,106.0 1,159.2 1,127.2 1,199.3 1,323.5 1,753.5
Portugal 114.8 116.5 119.6 123.0 130.6 138.8 144.2 151.7 149.4 159.5 171.6 212.0
Malta 9.1 9.9 11.4 13.1 14.1 16.2 17.1 18.5 18.7 19.5 20.7 26.7
Andorra 2.2 2.2 2.3 2.4 2.6 2.6 2.7 2.9 2.6 2.7 2.9 3.4
San Marino 1.2 1.2 1.2 1.2 1.2 1.3 1.2 1.3 1.3 1.2 1.3 1.5
Annual Growth (%) 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
Italy 1.5% 3.5% 2.2% 4.7% 4.1% 2.7% 2.6% -3.2% 9.3% 8.9% 4.7%
Spain 2.3% 3.5% 3.6% 6.6% 6.3% 4.6% 4.8% -2.8% 6.4% 10.4% 5.8%
Portugal 1.5% 2.7% 2.9% 6.1% 6.3% 3.9% 5.2% -1.5% 6.8% 7.6% 4.3%
Malta 9.0% 15.2% 15.0% 7.8% 15.0% 5.4% 8.3% 1.0% 4.2% 5.9% 5.3%
Andorra 0.8% 6.7% 4.2% 6.6% 2.0% 2.9% 5.0% -9.8% 5.0% 5.4% 3.4%
San Marino 1.1% -1.4% -4.0% 4.5% 3.9% -5.8% 8.1% 0.5% -7.0% 3.9% 4.0%
Regional Share (%) 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
Italy 54.7% 54.5% 54.5% 54.2% 53.7% 53.2% 52.8% 52.2% 52.0% 52.7% 52.5% 51.4%
Spain 39.4% 39.6% 39.6% 39.9% 40.3% 40.7% 41.1% 41.5% 41.6% 41.0% 41.4% 42.7%
Portugal 5.3% 5.3% 5.3% 5.3% 5.3% 5.3% 5.4% 5.4% 5.5% 5.5% 5.4% 5.2%
Malta 0.4% 0.4% 0.5% 0.6% 0.6% 0.6% 0.6% 0.7% 0.7% 0.7% 0.6% 0.7%
Andorra 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1%
San Marino 0.1% 0.1% 0.1% 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
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UNITED KINGDOM & IRELAND
UNITED KINGDOM & IRELAND SALES ($ MILLIONS)
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
Total Sales ($ M) 2,967 3,115 3,294 3,437 3,673 3,894 4,037 4,198 3,976 4,134 4,504 5,729
Annual Growth (%) 5.0% 5.7% 4.4% 6.9% 6.0% 3.7% 4.0% -5.3% 4.0% 8.9% 4.9%
UNITED KINGDOM & IRELAND REGIONAL DETAIL
Total Sales ($ M) 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
United Kingdom 2,540.5 2,671.9 2,814.6 2,920.5 3,133.0 3,311.2 3,402.4 3,530.1 3,329.9 3,443.0 3,720.5 4,712.7
Ireland 426.0 443.5 479.0 516.5 540.2 583.0 634.7 668.2 645.7 690.9 783.2 1,016.4
Annual Growth (%) 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
United Kingdom 5.2% 5.3% 3.8% 7.3% 5.7% 2.8% 3.8% -5.7% 3.4% 8.1% 4.8%
Ireland 4.1% 8.0% 7.8% 4.6% 7.9% 8.9% 5.3% -3.4% 7.0% 13.4% 5.4%
Regional Share (%) 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
United Kingdom 85.6% 85.8% 85.5% 85.0% 85.3% 85.0% 84.3% 84.1% 83.8% 83.3% 82.6% 82.3%
Ireland 14.4% 14.2% 14.5% 15.0% 14.7% 15.0% 15.7% 15.9% 16.2% 16.7% 17.4% 17.7%
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EASTERN EUROPE
EASTERN EUROPE SALES ($ MILLIONS)
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
Total Sales ($ M) 1,727 1,843 1,907 1,947 2,058 2,183 2,297 2,444 2,456 2,613 2,801 3,544
Annual Growth (%) 6.7% 3.5% 2.1% 5.7% 6.1% 5.2% 6.4% 0.5% 6.4% 7.2% 4.8%
EASTERN EUROPE REGIONAL DETAIL
Total Sales ($ M) 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
Russia 845.6 907.9 931.6 931.7 973.1 1,023.8 1,072.4 1,124.3 1,124.3 1,202.9 1,275.8 1,576.2
Poland 278.5 292.0 311.2 332.0 357.5 382.4 406.6 446.7 455.7 486.2 536.6 746.6
Czech Republic 154.4 161.9 168.9 176.2 190.6 202.2 213.9 225.3 228.8 243.9 258.4 313.7
Romania 163.7 178.4 187.4 190.0 199.3 217.6 229.7 251.2 249.0 255.4 274.0 330.1
Hungary 91.2 96.1 100.1 104.1 111.9 120.2 127.9 136.8 135.7 145.8 152.2 184.4
Ukraine 65.3 69.6 70.5 69.4 72.5 76.2 80.2 87.1 86.4 91.7 99.8 138.4
Other Countries 128.3 136.9 137.1 143.8 153.4 160.6 166.5 173.1 175.9 186.8 204.6 254.2
Annual Growth (%) 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
Russia 7.4% 2.6% 0.0% 4.4% 5.2% 4.7% 4.8% 0.0% 7.0% 6.1% 4.3%
Poland 4.9% 6.6% 6.7% 7.7% 7.0% 6.3% 9.9% 2.0% 6.7% 10.4% 6.8%
Czech Republic 4.9% 4.3% 4.3% 8.1% 6.1% 5.8% 5.3% 1.6% 6.6% 6.0% 4.0%
Romania 9.0% 5.0% 1.4% 4.9% 9.2% 5.5% 9.4% -0.9% 2.6% 7.3% 3.8%
Hungary 5.5% 4.1% 4.0% 7.5% 7.4% 6.4% 7.0% -0.8% 7.5% 4.4% 3.9%
Ukraine 6.6% 1.4% -1.7% 4.5% 5.1% 5.2% 8.6% -0.8% 6.2% 8.8% 6.8%
Other Countries 6.7% 0.2% 4.9% 6.7% 4.7% 3.7% 4.0% 1.7% 6.2% 9.6% 4.4%
Regional Share (%) 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
Russia 49.0% 49.3% 48.9% 47.9% 47.3% 46.9% 46.7% 46.0% 45.8% 46.0% 45.5% 44.5%
Poland 16.1% 15.8% 16.3% 17.0% 17.4% 17.5% 17.7% 18.3% 18.6% 18.6% 19.2% 21.1%
Czech Republic 8.9% 8.8% 8.9% 9.1% 9.3% 9.3% 9.3% 9.2% 9.3% 9.3% 9.2% 8.9%
Romania 9.5% 9.7% 9.8% 9.8% 9.7% 10.0% 10.0% 10.3% 10.1% 9.8% 9.8% 9.3%
Hungary 5.3% 5.2% 5.2% 5.3% 5.4% 5.5% 5.6% 5.6% 5.5% 5.6% 5.4% 5.2%
Ukraine 3.8% 3.8% 3.7% 3.6% 3.5% 3.5% 3.5% 3.6% 3.5% 3.5% 3.6% 3.9%
Other Countries 7.4% 7.4% 7.2% 7.4% 7.5% 7.4% 7.2% 7.1% 7.2% 7.1% 7.3% 7.2%
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NORTHERN EUROPE
NORTHERN EUROPE SALES ($ MILLIONS)
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
Total Sales ($ M) 1,283 1,331 1,394 1,453 1,554 1,638 1,704 1,774 1,776 1,856 1,996 2,532
Annual Growth (%) 3.7% 4.7% 4.2% 7.0% 5.4% 4.0% 4.1% 0.2% 4.5% 7.6% 4.9%
NORTHERN EUROPE REGIONAL DETAIL
Total Sales ($ M) 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
Sweden 532.4 555.3 584.1 614.0 661.9 697.9 726.8 753.9 755.8 737.6 779.4 935.4
Norway 234.4 245.5 258.1 268.2 284.7 299.9 312.2 327.4 327.4 344.0 368.3 456.1
Denmark 220.0 226.8 237.9 247.3 262.7 275.1 283.2 294.7 295.2 317.6 348.9 481.9
Finland 217.7 220.9 227.4 233.4 248.3 262.1 273.4 284.6 283.6 275.4 304.7 413.0
Lithuania 24.0 25.3 26.5 27.7 29.6 31.2 32.9 34.5 35.1 97.9 105.1 133.4
Latvia 19.9 20.8 22.1 23.1 24.6 25.6 26.8 27.6 27.7 28.5 30.6 38.4
Other Countries 35.2 36.2 37.7 39.3 42.3 46.1 48.2 51.1 51.6 54.6 59.0 74.1
Annual Growth (%) 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
Sweden 4.3% 5.2% 5.1% 7.8% 5.4% 4.1% 3.7% 0.3% -2.4% 5.7% 3.7%
Norway 4.7% 5.2% 3.9% 6.1% 5.4% 4.1% 4.9% 0.0% 5.1% 7.1% 4.4%
Denmark 3.1% 4.9% 3.9% 6.2% 4.7% 2.9% 4.0% 0.2% 7.6% 9.9% 6.7%
Finland 1.5% 3.0% 2.6% 6.4% 5.5% 4.3% 4.1% -0.3% -2.9% 10.7% 6.3%
Lithuania 5.5% 4.6% 4.5% 7.2% 5.5% 5.4% 4.6% 2.0% 178.4% 7.4% 4.9%
Latvia 4.9% 6.2% 4.5% 6.6% 3.8% 4.8% 2.9% 0.3% 3.2% 7.1% 4.7%
Other Countries 2.8% 4.4% 4.1% 7.7% 8.9% 4.7% 6.1% 0.9% 5.9% 8.1% 4.6%
Regional Share (%) 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
Sweden 41.5% 41.7% 41.9% 42.3% 42.6% 42.6% 42.7% 42.5% 42.5% 39.8% 39.0% 36.9%
Norway 18.3% 18.4% 18.5% 18.5% 18.3% 18.3% 18.3% 18.5% 18.4% 18.5% 18.5% 18.0%
Denmark 17.1% 17.0% 17.1% 17.0% 16.9% 16.8% 16.6% 16.6% 16.6% 17.1% 17.5% 19.0%
Finland 17.0% 16.6% 16.3% 16.1% 16.0% 16.0% 16.0% 16.0% 16.0% 14.8% 15.3% 16.3%
Lithuania 1.9% 1.9% 1.9% 1.9% 1.9% 1.9% 1.9% 1.9% 2.0% 5.3% 5.3% 5.3%
Latvia 1.5% 1.6% 1.6% 1.6% 1.6% 1.6% 1.6% 1.6% 1.6% 1.5% 1.5% 1.5%
Other Countries 2.7% 2.7% 2.7% 2.7% 2.7% 2.8% 2.8% 2.9% 2.9% 2.9% 3.0% 2.9%
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SOUTHEASTERN EUROPE
SOUTHEASTERN EUROPE SALES ($ MILLIONS)
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
Total Sales ($ M) 611 650 695 731 790 844 889 939 970 1,015 1,086 1,340
Annual Growth (%) 6.4% 7.0% 5.2% 8.0% 6.9% 5.3% 5.6% 3.3% 4.7% 7.0% 4.3%
SOUTHEASTERN EUROPE REGIONAL DETAIL
Total Sales ($ M) 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
Turkey 307.5 340.7 370.6 396.6 435.9 470.9 499.7 530.8 566.4 590.2 626.0 749.0
Greece 106.8 109.0 115.1 118.1 123.2 127.2 130.6 134.3 127.9 134.7 146.9 193.8
Bulgaria 51.1 50.8 53.6 56.3 59.5 64.3 69.2 74.1 74.8 75.1 82.3 100.4
Croatia 34.5 35.2 36.5 37.5 40.1 42.3 43.9 46.0 45.6 49.6 53.1 65.4
Slovenia 27.8 28.4 29.9 30.7 32.9 35.0 36.7 38.0 38.0 39.5 42.1 52.6
Serbia 35.0 36.8 38.1 38.3 40.8 43.2 45.0 47.3 48.0 51.5 56.0 79.7
Other Countries 47.9 48.7 51.1 53.7 57.4 61.2 64.0 68.1 69.1 74.7 79.7 98.7
Annual Growth (%) 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
Turkey 10.8% 8.8% 7.0% 9.9% 8.0% 6.1% 6.2% 6.7% 4.2% 6.1% 3.7%
Greece 2.0% 5.6% 2.6% 4.3% 3.3% 2.6% 2.9% -4.8% 5.3% 9.1% 5.7%
Bulgaria -0.6% 5.5% 5.2% 5.6% 8.1% 7.6% 7.1% 0.9% 0.4% 9.7% 4.0%
Croatia 1.9% 3.8% 2.7% 6.9% 5.7% 3.6% 4.9% -0.9% 8.7% 7.2% 4.3%
Slovenia 2.2% 5.2% 2.8% 7.0% 6.5% 4.9% 3.5% -0.1% 4.1% 6.5% 4.6%
Serbia 5.2% 3.5% 0.6% 6.4% 5.9% 4.0% 5.2% 1.5% 7.2% 8.9% 7.3%
Other Countries 1.5% 5.0% 5.0% 6.9% 6.7% 4.6% 6.4% 1.5% 8.1% 6.8% 4.4%
Regional Share (%) 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
Turkey 50.4% 52.5% 53.3% 54.2% 55.2% 55.8% 56.2% 56.5% 58.4% 58.1% 57.6% 55.9%
Greece 17.5% 16.8% 16.6% 16.1% 15.6% 15.1% 14.7% 14.3% 13.2% 13.3% 13.5% 14.5%
Bulgaria 8.4% 7.8% 7.7% 7.7% 7.5% 7.6% 7.8% 7.9% 7.7% 7.4% 7.6% 7.5%
Croatia 5.7% 5.4% 5.3% 5.1% 5.1% 5.0% 4.9% 4.9% 4.7% 4.9% 4.9% 4.9%
Slovenia 4.6% 4.4% 4.3% 4.2% 4.2% 4.1% 4.1% 4.0% 3.9% 3.9% 3.9% 3.9%
Serbia 5.7% 5.7% 5.5% 5.2% 5.2% 5.1% 5.1% 5.0% 5.0% 5.1% 5.2% 6.0%
Other Countries 7.8% 7.5% 7.4% 7.3% 7.3% 7.3% 7.2% 7.3% 7.1% 7.4% 7.3% 7.4%
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MIDDLE EAST WESTERN AFRICA EASTERN AFRICA
Saudi Arabia Nigeria Kenya
Iran Ghana Ethiopia
United Arab Emirates Ivory Coast Tanzania
Israel Senegal Uganda
Iraq Mali Zambia
Qatar Burkina Faso Zimbabwe
Kuwait Niger Mozambique
Oman Guinea Mauritius
Lebanon Benin Madagascar
Jordan Mauritania Rwanda
Bahrain Togo Malawi
Yemen Sierra Leone Eritrea
Syria Liberia Burundi
Palestine Cape Verde Djibouti
Gambia, The Seychelles
NORTH AFRICA Guinea-Bissau Somalia
Egypt Comoros
Algeria CENTRAL AFRICA
Morocco Angola SOUTHERN AFRICA
Sudan Congo (DR) South Africa
Tunisia Cameroon Botswana
Libya Gabon Namibia
South Sudan Congo Eswatini
Equatorial Guinea Lesotho
Chad
Central African Republic
Sao Tome and Principe
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AFRICA & MIDDLE EAST
29. Marketing Research Services October 2022
AFRICA & MIDDLE EAST
AFRICA & MIDDLE EAST SALES ($ MILLIONS)
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
Total Sales ($ M) 2,408 2,612 2,814 2,955 3,137 3,292 3,401 3,562 3,560 3,783 4,071 5,330
Annual Growth (%) 8.5% 7.7% 5.0% 6.2% 4.9% 3.3% 4.7% -0.1% 6.3% 7.6% 5.5%
AFRICA & MIDDLE EAST REGIONAL DETAIL
Total Sales ($ M) 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
MIDDLE EAST 1,180 1,272 1,352 1,404 1,514 1,597 1,662 1,750 1,749 1,903 2,022 2,473
SOUTHERN AFRICA 84 89 95 98 104 109 113 119 119 122 130 163
NORTH AFRICA 216 226 239 255 279 298 310 327 342 362 386 466
EASTERN AFRICA 92 98 108 115 125 136 144 157 160 169 179 226
CENTRAL AFRICA 59 64 69 70 72 76 80 83 82 88 95 119
Annual Growth (%) 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
MIDDLE EAST 7.8% 6.3% 3.9% 7.8% 5.5% 4.1% 5.3% -0.1% 8.8% 6.3% 4.1%
SOUTHERN AFRICA 5.8% 6.1% 3.8% 6.1% 5.0% 3.4% 4.9% 0.1% 2.8% 6.7% 4.5%
NORTH AFRICA 4.6% 5.9% 6.6% 9.5% 6.6% 4.3% 5.4% 4.4% 5.9% 6.8% 3.9%
EASTERN AFRICA 6.9% 9.5% 6.6% 9.1% 8.7% 5.5% 9.3% 1.8% 5.6% 6.4% 4.7%
CENTRAL AFRICA 8.6% 6.9% 2.1% 2.7% 5.1% 5.2% 4.4% -1.1% 7.0% 8.1% 4.5%
Regional Share (%) 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
MIDDLE EAST 49.0% 48.7% 48.0% 47.5% 48.3% 48.5% 48.9% 49.1% 49.1% 50.3% 49.7% 46.4%
SOUTHERN AFRICA 3.5% 3.4% 3.4% 3.3% 3.3% 3.3% 3.3% 3.3% 3.3% 3.2% 3.2% 3.0%
NORTH AFRICA 9.0% 8.6% 8.5% 8.6% 8.9% 9.0% 9.1% 9.2% 9.6% 9.6% 9.5% 8.7%
EASTERN AFRICA 3.8% 3.8% 3.8% 3.9% 4.0% 4.1% 4.2% 4.4% 4.5% 4.5% 4.4% 4.2%
CENTRAL AFRICA 2.5% 2.5% 2.4% 2.4% 2.3% 2.3% 2.3% 2.3% 2.3% 2.3% 2.3% 2.2%
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MIDDLE EAST
MIDDLE EAST SALES ($ MILLIONS)
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
Total Sales ($ M) 1,180 1,272 1,352 1,404 1,514 1,597 1,662 1,750 1,749 1,903 2,022 2,473
Annual Growth (%) 7.8% 6.3% 3.9% 7.8% 5.5% 4.1% 5.3% -0.1% 8.8% 6.3% 4.1%
MIDDLE EAST REGIONAL DETAIL
Total Sales ($ M) 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
Saudi Arabia 250.4 273.2 291.1 303.3 321.2 339.8 357.1 379.0 388.1 412.6 433.8 496.1
Iran 171.6 182.6 191.3 195.9 211.9 218.6 224.7 230.7 220.7 231.3 252.7 340.4
United Arab Emirates 122.0 136.9 152.0 162.1 177.8 188.0 190.3 201.8 202.2 211.3 198.4 217.3
Israel 422.8 448.1 475.5 496.2 537.0 574.5 602.4 638.7 642.7 736.5 803.2 1,021.1
Iraq 49.0 53.4 50.5 47.4 51.9 52.9 57.8 61.2 55.2 58.0 61.9 73.4
Qatar 35.5 40.6 45.8 50.7 55.9 57.6 59.3 63.2 65.9 67.2 73.1 80.8
Other Countries 128.7 137.0 145.3 148.6 158.2 165.3 170.0 175.6 174.2 185.7 198.8 244.1
Annual Growth (%) 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
Saudi Arabia 9.1% 6.5% 4.2% 5.9% 5.8% 5.1% 6.1% 2.4% 6.3% 5.2% 2.7%
Iran 6.4% 4.8% 2.4% 8.2% 3.2% 2.8% 2.7% -4.3% 4.8% 9.3% 6.1%
United Arab Emirates 12.2% 11.1% 6.7% 9.7% 5.7% 1.2% 6.1% 0.2% 4.5% -6.1% 1.8%
Israel 6.0% 6.1% 4.3% 8.2% 7.0% 4.9% 6.0% 0.6% 14.6% 9.1% 4.9%
Iraq 9.0% -5.4% -6.1% 9.4% 2.0% 9.3% 5.8% -9.8% 5.1% 6.9% 3.5%
Qatar 14.2% 12.9% 10.7% 10.3% 3.1% 2.8% 6.6% 4.3% 2.1% 8.7% 2.0%
Other Countries 6.4% 6.1% 2.3% 6.4% 4.5% 2.8% 3.3% -0.8% 6.6% 7.0% 4.2%
Regional Share (%) 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
Saudi Arabia 21.2% 21.5% 21.5% 21.6% 21.2% 21.3% 21.5% 21.7% 22.2% 21.7% 21.5% 20.1%
Iran 14.5% 14.4% 14.2% 13.9% 14.0% 13.7% 13.5% 13.2% 12.6% 12.2% 12.5% 13.8%
United Arab Emirates 10.3% 10.8% 11.2% 11.5% 11.7% 11.8% 11.5% 11.5% 11.6% 11.1% 9.8% 8.8%
Israel 35.8% 35.2% 35.2% 35.3% 35.5% 36.0% 36.3% 36.5% 36.7% 38.7% 39.7% 41.3%
Iraq 4.1% 4.2% 3.7% 3.4% 3.4% 3.3% 3.5% 3.5% 3.2% 3.0% 3.1% 3.0%
Qatar 3.0% 3.2% 3.4% 3.6% 3.7% 3.6% 3.6% 3.6% 3.8% 3.5% 3.6% 3.3%
Other Countries 10.9% 10.8% 10.7% 10.6% 10.4% 10.4% 10.2% 10.0% 10.0% 9.8% 9.8% 9.9%
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NORTH AFRICA
NORTH AFRICA SALES ($ MILLIONS)
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
Total Sales ($ M) 216 226 239 255 279 298 310 327 342 362 386 466
Annual Growth (%) 4.6% 5.9% 6.6% 9.5% 6.6% 4.3% 5.4% 4.4% 5.9% 6.8% 3.9%
NORTH AFRICA REGIONAL DETAIL
Total Sales ($ M) 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
Egypt 62.9 66.6 72.3 77.0 84.1 90.5 94.9 100.7 107.4 113.1 120.7 146.5
Algeria 38.1 40.7 43.9 46.5 49.8 52.4 55.1 58.1 59.0 62.1 65.9 77.5
Morocco 24.9 26.5 28.2 29.7 32.2 34.4 36.4 39.5 41.0 46.5 50.1 62.0
Sudan 55.6 62.3 69.6 78.1 88.6 95.5 98.8 101.8 109.6 114.8 122.2 147.9
Tunisia 10.1 10.9 11.5 12.1 13.0 13.9 14.4 15.1 13.8 13.8 15.1 18.3
Libya 21.5 15.0 8.2 4.7 4.8 4.8 4.7 4.5 1.7 1.8 1.9 2.6
South Sudan 2.7 3.8 5.3 6.8 6.7 6.1 6.1 7.4 9.0 9.5 10.0 11.6
Annual Growth (%) 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
Egypt 5.8% 8.6% 6.5% 9.2% 7.6% 4.8% 6.1% 6.7% 5.3% 6.8% 3.9%
Algeria 6.8% 8.0% 5.9% 7.1% 5.2% 5.2% 5.3% 1.7% 5.1% 6.3% 3.3%
Morocco 6.5% 6.4% 5.0% 8.4% 6.8% 6.1% 8.4% 3.8% 13.5% 7.7% 4.4%
Sudan 12.1% 11.6% 12.3% 13.4% 7.8% 3.5% 3.1% 7.6% 4.7% 6.5% 3.9%
Tunisia 7.5% 6.3% 4.9% 7.6% 6.6% 3.6% 4.7% -8.2% 0.1% 9.4% 3.9%
Libya -30.3% -45.6% -42.2% 1.1% 0.1% -2.5% -3.0% -62.6% 5.3% 8.4% 6.0%
South Sudan 39.7% 39.7% 29.3% -1.3% -9.0% -0.1% 21.1% 21.3% 6.0% 5.8% 2.9%
Regional Share (%) 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
Egypt 29.2% 29.5% 30.3% 30.2% 30.1% 30.4% 30.6% 30.8% 31.4% 31.3% 31.3% 31.4%
Algeria 17.6% 18.0% 18.4% 18.3% 17.8% 17.6% 17.8% 17.8% 17.3% 17.2% 17.1% 16.6%
Morocco 11.5% 11.8% 11.8% 11.6% 11.5% 11.5% 11.7% 12.1% 12.0% 12.9% 13.0% 13.3%
Sudan 25.8% 27.6% 29.1% 30.6% 31.7% 32.1% 31.8% 31.1% 32.1% 31.7% 31.6% 31.7%
Tunisia 4.7% 4.8% 4.8% 4.7% 4.7% 4.7% 4.6% 4.6% 4.0% 3.8% 3.9% 3.9%
Libya 10.0% 6.6% 3.4% 1.9% 1.7% 1.6% 1.5% 1.4% 0.5% 0.5% 0.5% 0.6%
South Sudan 1.2% 1.7% 2.2% 2.7% 2.4% 2.1% 2.0% 2.3% 2.6% 2.6% 2.6% 2.5%
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WESTERN AFRICA
WESTERN AFRICA SALES ($ MILLIONS)
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
Total Sales ($ M) 777 863 952 1,013 1,043 1,076 1,093 1,125 1,108 1,140 1,258 1,883
Annual Growth (%) 11.0% 10.4% 6.4% 3.0% 3.2% 1.5% 3.0% -1.5% 2.9% 10.3% 8.4%
WESTERN AFRICA REGIONAL DETAIL
Total Sales ($ M) 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
Nigeria 709.2 787.5 868.1 919.4 939.8 964.0 972.9 996.1 969.0 992.2 1,098.9 1,687.3
Ghana 16.4 18.2 19.8 20.9 22.8 23.3 24.2 26.4 28.5 29.6 31.4 36.6
Ivory Coast 19.5 23.0 27.0 32.2 35.2 40.7 43.4 46.9 52.0 54.3 57.6 70.8
Senegal 13.9 14.6 15.7 16.4 18.8 20.2 21.6 23.0 24.7 25.8 28.7 36.3
Mali 2.9 3.1 3.5 3.9 4.4 4.7 5.0 5.4 5.8 7.7 8.5 11.9
Burkina Faso 2.6 2.9 3.2 3.4 4.0 4.4 5.0 5.6 5.7 6.0 6.4 8.0
Other Countries 12.3 13.2 14.7 16.6 17.7 19.1 20.4 22.1 22.7 24.5 26.4 32.4
Annual Growth (%) 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
Nigeria 11.0% 10.2% 5.9% 2.2% 2.6% 0.9% 2.4% -2.7% 2.4% 10.8% 9.0%
Ghana 11.0% 9.0% 5.4% 9.5% 1.9% 4.0% 8.9% 8.3% 3.9% 6.0% 3.1%
Ivory Coast 18.2% 17.5% 19.0% 9.4% 15.7% 6.7% 7.9% 10.9% 4.4% 6.2% 4.2%
Senegal 4.9% 7.5% 4.2% 14.8% 7.5% 7.0% 6.5% 7.3% 4.3% 11.5% 4.8%
Mali 7.3% 12.5% 10.2% 12.8% 7.5% 6.6% 8.3% 6.1% 34.5% 10.0% 6.9%
Burkina Faso 10.9% 11.3% 7.5% 16.4% 11.2% 11.7% 12.2% 2.6% 5.3% 7.1% 4.5%
Other Countries 7.3% 11.1% 12.7% 7.0% 7.5% 7.0% 8.2% 2.9% 7.9% 7.7% 4.2%
Regional Share (%) 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
Nigeria 91.3% 91.3% 91.2% 90.8% 90.1% 89.6% 89.0% 88.5% 87.4% 87.0% 87.4% 89.6%
Ghana 2.1% 2.1% 2.1% 2.1% 2.2% 2.2% 2.2% 2.3% 2.6% 2.6% 2.5% 1.9%
Ivory Coast 2.5% 2.7% 2.8% 3.2% 3.4% 3.8% 4.0% 4.2% 4.7% 4.8% 4.6% 3.8%
Senegal 1.8% 1.7% 1.7% 1.6% 1.8% 1.9% 2.0% 2.0% 2.2% 2.3% 2.3% 1.9%
Mali 0.4% 0.4% 0.4% 0.4% 0.4% 0.4% 0.5% 0.5% 0.5% 0.7% 0.7% 0.6%
Burkina Faso 0.3% 0.3% 0.3% 0.3% 0.4% 0.4% 0.5% 0.5% 0.5% 0.5% 0.5% 0.4%
Other Countries 1.6% 1.5% 1.5% 1.6% 1.7% 1.8% 1.9% 2.0% 2.0% 2.1% 2.1% 1.7%
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CENTRAL AFRICA
CENTRAL AFRICA SALES ($ MILLIONS)
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
Total Sales ($ M) 59 64 69 70 72 76 80 83 82 88 95 119
Annual Growth (%) 8.6% 6.9% 2.1% 2.7% 5.1% 5.2% 4.4% -1.1% 7.0% 8.1% 4.5%
CENTRAL AFRICA REGIONAL DETAIL
Total Sales ($ M) 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
Angola 28.2 30.3 32.0 32.1 31.5 33.1 34.9 35.7 36.1 39.7 43.0 51.6
Congo (DR) 8.7 9.5 10.7 11.6 12.6 13.1 13.8 15.4 15.0 15.5 16.6 21.0
Cameroon 9.8 10.6 11.4 12.0 13.1 14.1 15.0 15.8 14.7 15.2 16.5 22.6
Gabon 3.2 3.5 3.8 4.0 4.4 4.5 4.6 4.7 4.8 5.2 5.5 6.4
Congo 2.9 3.1 3.4 3.2 3.1 3.1 3.1 3.2 3.2 3.4 3.8 5.3
Equatorial Guinea 2.5 3.1 3.3 3.4 3.5 3.6 4.0 4.0 4.0 4.5 4.8 5.7
Other Countries 3.7 4.2 4.1 3.8 3.9 4.1 4.2 4.5 4.4 4.6 4.9 6.1
Annual Growth (%) 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
Angola 7.1% 5.6% 0.6% -2.1% 5.0% 5.7% 2.1% 1.2% 10.0% 8.4% 3.7%
Congo (DR) 8.4% 13.0% 8.5% 8.0% 4.7% 5.2% 11.2% -2.7% 3.3% 7.4% 4.9%
Cameroon 7.8% 7.5% 5.1% 9.4% 7.6% 6.5% 5.0% -6.8% 3.3% 9.0% 6.5%
Gabon 10.4% 8.8% 5.1% 9.5% 3.0% 1.9% 2.4% 1.8% 8.1% 6.8% 3.1%
Congo 5.3% 8.3% -5.0% -2.1% 0.2% -0.5% 1.9% 0.9% 6.8% 10.3% 7.0%
Equatorial Guinea 23.9% 5.7% 3.5% 1.8% 3.5% 9.1% -0.1% 2.4% 11.4% 6.9% 3.5%
Other Countries 12.6% -0.9% -8.3% 3.3% 6.1% 1.3% 6.9% -1.3% 2.8% 7.5% 4.5%
Regional Share (%) 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
Angola 47.7% 47.1% 46.5% 45.8% 43.7% 43.7% 43.9% 42.9% 43.9% 45.1% 45.2% 43.4%
Congo (DR) 14.8% 14.8% 15.6% 16.6% 17.4% 17.4% 17.4% 18.5% 18.2% 17.6% 17.5% 17.7%
Cameroon 16.6% 16.5% 16.6% 17.1% 18.2% 18.6% 18.9% 19.0% 17.9% 17.2% 17.4% 19.0%
Gabon 5.3% 5.4% 5.5% 5.7% 6.1% 5.9% 5.8% 5.6% 5.8% 5.9% 5.8% 5.4%
Congo 5.0% 4.8% 4.9% 4.5% 4.3% 4.1% 3.9% 3.8% 3.9% 3.9% 4.0% 4.4%
Equatorial Guinea 4.3% 4.9% 4.8% 4.9% 4.9% 4.8% 5.0% 4.8% 4.9% 5.1% 5.1% 4.8%
Other Countries 6.2% 6.5% 6.0% 5.4% 5.4% 5.5% 5.3% 5.4% 5.4% 5.2% 5.1% 5.1%
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EASTERN AFRICA
EASTERN AFRICA SALES ($ MILLIONS)
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
Total Sales ($ M) 92 98 108 115 125 136 144 157 160 169 179 226
Annual Growth (%) 6.9% 9.5% 6.6% 9.1% 8.7% 5.5% 9.3% 1.8% 5.6% 6.4% 4.7%
EASTERN AFRICA REGIONAL DETAIL
Total Sales ($ M) 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
Kenya 15.2 16.4 17.9 19.4 21.4 23.3 25.1 27.5 28.1 29.5 31.3 39.3
Ethiopia 15.7 17.1 18.8 20.3 22.5 24.9 27.2 30.2 32.7 34.1 36.1 42.7
Tanzania 15.7 16.4 17.5 18.4 19.6 20.9 21.8 24.9 25.0 27.5 29.3 36.6
Uganda 9.4 10.0 11.0 11.6 11.9 12.9 14.1 15.8 15.9 16.4 17.6 22.0
Zambia 7.5 8.1 8.9 9.4 10.2 11.3 10.4 11.2 10.7 10.6 11.1 14.5
Zimbabwe 4.5 4.9 5.4 5.8 6.4 6.8 6.9 6.8 6.9 7.3 7.8 9.9
Other Countries 24.2 25.7 28.3 30.1 33.3 36.0 38.1 40.7 40.5 43.3 46.2 61.3
Annual Growth (%) 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
Kenya 7.9% 9.5% 8.3% 10.4% 8.9% 7.5% 9.5% 2.2% 5.1% 6.2% 4.6%
Ethiopia 8.6% 10.0% 7.8% 10.7% 11.0% 9.1% 11.1% 8.3% 4.2% 6.0% 3.4%
Tanzania 4.7% 6.6% 5.1% 7.0% 6.4% 4.3% 14.1% 0.3% 10.3% 6.4% 4.6%
Uganda 6.2% 10.8% 4.9% 2.5% 8.7% 9.8% 11.9% 0.3% 3.6% 6.9% 4.6%
Zambia 7.7% 10.5% 5.2% 8.9% 11.1% -7.9% 7.2% -4.2% -0.9% 4.9% 5.3%
Zimbabwe 8.6% 10.0% 7.8% 10.7% 6.9% 1.1% -1.7% 2.1% 5.4% 7.0% 4.8%
Other Countries 6.3% 10.2% 6.3% 10.6% 8.0% 5.9% 6.7% -0.4% 6.8% 6.9% 5.8%
Regional Share (%) 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
Kenya 16.5% 16.6% 16.6% 16.9% 17.1% 17.1% 17.5% 17.5% 17.6% 17.5% 17.4% 17.4%
Ethiopia 17.1% 17.4% 17.4% 17.7% 17.9% 18.3% 18.9% 19.2% 20.5% 20.2% 20.1% 18.9%
Tanzania 17.0% 16.7% 16.2% 16.0% 15.7% 15.3% 15.2% 15.8% 15.6% 16.3% 16.3% 16.2%
Uganda 10.2% 10.1% 10.2% 10.1% 9.5% 9.5% 9.8% 10.1% 9.9% 9.7% 9.8% 9.7%
Zambia 8.1% 8.2% 8.3% 8.2% 8.1% 8.3% 7.3% 7.1% 6.7% 6.3% 6.2% 6.4%
Zimbabwe 4.9% 4.9% 5.0% 5.0% 5.1% 5.0% 4.8% 4.3% 4.3% 4.3% 4.4% 4.4%
Other Countries 26.3% 26.1% 26.3% 26.2% 26.6% 26.4% 26.5% 25.9% 25.4% 25.6% 25.8% 27.1%
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SOUTHERN AFRICA
SOUTHERN AFRICA SALES ($ MILLIONS)
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
Total Sales ($ M) 84 89 95 98 104 109 113 119 119 122 130 163
Annual Growth (%) 5.8% 6.1% 3.8% 6.1% 5.0% 3.4% 4.9% 0.1% 2.8% 6.7% 4.5%
SOUTHERN AFRICA REGIONAL DETAIL
Total Sales ($ M) 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
South Africa 75.4 79.5 84.1 87.0 92.2 96.7 100.0 104.6 104.5 107.7 115.1 144.2
Botswana 3.6 4.0 4.3 4.5 4.9 5.2 5.5 5.9 6.0 6.4 6.8 8.3
Namibia 2.6 2.8 3.0 3.3 3.5 3.7 3.8 4.0 3.9 3.3 3.5 4.2
Eswatini 1.6 1.7 1.8 1.9 2.0 2.2 2.3 2.4 2.4 2.6 2.7 3.3
Lesotho 1.1 1.3 1.4 1.5 1.6 1.6 1.7 2.0 2.0 2.1 2.2 2.6
Annual Growth (%) 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
South Africa 5.4% 5.8% 3.4% 6.1% 4.8% 3.4% 4.6% 0.0% 3.1% 6.9% 4.6%
Botswana 10.1% 6.7% 5.8% 7.7% 6.4% 6.0% 7.2% 2.3% 6.9% 6.3% 3.9%
Namibia 8.1% 8.5% 8.5% 6.3% 5.0% 1.7% 5.7% -0.5% -16.8% 5.5% 3.9%
Eswatini 7.9% 5.9% 7.3% 5.8% 9.0% 4.1% 3.1% -0.1% 9.4% 4.1% 3.8%
Lesotho 13.6% 14.4% 7.3% 2.9% 2.7% 1.3% 18.5% 3.1% 3.2% 7.0% 3.2%
Regional Share (%) 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
South Africa 89.4% 89.1% 88.9% 88.5% 88.5% 88.4% 88.3% 88.0% 87.9% 88.2% 88.3% 88.7%
Botswana 4.3% 4.5% 4.5% 4.6% 4.7% 4.7% 4.9% 5.0% 5.1% 5.3% 5.2% 5.1%
Namibia 3.1% 3.1% 3.2% 3.4% 3.4% 3.4% 3.3% 3.3% 3.3% 2.7% 2.7% 2.6%
Eswatini 1.9% 1.9% 1.9% 2.0% 1.9% 2.0% 2.0% 2.0% 2.0% 2.1% 2.1% 2.0%
Lesotho 1.3% 1.4% 1.5% 1.6% 1.5% 1.5% 1.5% 1.7% 1.7% 1.7% 1.7% 1.6%
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GLOBAL REGIONS
Total Sales ($ M) 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
THE AMERICAS 18,465 19,021 20,031 20,801 22,021 23,136 24,123 25,297 25,046 27,132 29,097 34,783
NORTH AMERICA 16,362 16,799 17,701 18,407 19,510 20,521 21,419 22,503 22,304 24,157 25,875 30,671
SOUTH AMERICA 1,577 1,669 1,748 1,785 1,854 1,920 1,981 2,038 1,987 2,189 2,366 3,018
CENTRAL AMERICA 413 435 459 484 523 556 581 606 605 628 687 881
CARIBBEAN 113 118 122 125 133 140 143 149 149 158 170 213
ASIA & OCEANIA 14,452 15,582 16,835 18,198 19,994 21,548 23,041 24,700 25,959 28,241 30,002 35,839
EASTERN ASIA 10,777 11,573 12,428 13,409 14,664 15,797 16,738 17,850 18,722 20,467 21,625 25,390
SOUTHERN ASIA 1,713 1,897 2,139 2,369 2,686 2,895 3,267 3,599 3,937 4,144 4,444 5,335
SOUTHEAST ASIA 1,249 1,359 1,468 1,575 1,730 1,880 2,016 2,179 2,193 2,358 2,577 3,487
AUSTRALASIA 611 644 679 717 775 826 864 904 938 1,092 1,164 1,387
CENTRAL ASIA 81 89 97 106 113 122 128 137 139 146 157 192
OTHER OCEANIA 20 21 23 24 25 27 28 30 30 33 35 47
EUROPE 14,982 15,593 16,283 16,832 17,882 18,902 19,637 20,498 20,068 21,326 22,913 28,832
WESTERN EUROPE 6,234 6,455 6,717 6,921 7,334 7,743 8,019 8,353 8,181 8,785 9,328 11,577
SOUTHERN EUROPE 2,161 2,200 2,277 2,343 2,472 2,600 2,691 2,790 2,709 2,924 3,198 4,111
UK & IRELAND 2,967 3,115 3,294 3,437 3,673 3,894 4,037 4,198 3,976 4,134 4,504 5,729
EASTERN EUROPE 1,727 1,843 1,907 1,947 2,058 2,183 2,297 2,444 2,456 2,613 2,801 3,544
NORTHERN EUROPE 1,283 1,331 1,394 1,453 1,554 1,638 1,704 1,774 1,776 1,856 1,996 2,532
SE EUROPE 611 650 695 731 790 844 889 939 970 1,015 1,086 1,340
AFRICA & MID. EAST 2,408 2,612 2,814 2,955 3,137 3,292 3,401 3,562 3,560 3,783 4,071 5,330
MIDDLE EAST 1,180 1,272 1,352 1,404 1,514 1,597 1,662 1,750 1,749 1,903 2,022 2,473
SOUTHERN AFRICA 84 89 95 98 104 109 113 119 119 122 130 163
NORTH AFRICA 216 226 239 255 279 298 310 327 342 362 386 466
EASTERN AFRICA 92 98 108 115 125 136 144 157 160 169 179 226
CENTRAL AFRICA 59 64 69 70 72 76 80 83 82 88 95 119
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Numeric Code
Total Sales ($ M) 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
8 9 10 11 3 12 13 14 15 16 17 18
WORLD 50,307 52,808 55,963 58,786 63,033 66,877 70,202 74,057 74,632 80,482 86,083 104,785
THE AMERICAS 18,465 19,021 20,031 20,801 22,021 23,136 24,123 25,297 25,046 27,132 29,097 34,783
NORTH AMERICA 16,362 16,799 17,701 18,407 19,510 20,521 21,419 22,503 22,304 24,157 25,875 30,671
United States 15,573 15,976 16,834 17,506 18,552 19,503 20,359 21,386 21,227 23,031 24,657 29,072.8
Canada 784.0 818.2 861.7 895.2 952.7 1,011.9 1,054.1 1,111.0 1,070.9 1,120.1 1,211.5 1,589.7
Bermuda 3.0 3.1 3.1 3.2 3.3 3.5 3.5 3.7 3.8 4.0 4.2 5.3
Greenland 2.1 2.2 2.2 2.3 2.4 2.5 2.6 2.4 2.4 2.5 2.6 3.2
SOUTH AMERICA 1,577 1,669 1,748 1,785 1,854 1,920 1,981 2,038 1,987 2,189 2,366 3,018
Brazil 931.2 979.5 1,015.8 1,023.5 1,063.8 1,103.2 1,143.9 1,188.4 1,164.6 1,322.9 1,430.8 1,823.4
Argentina 147.2 153.4 158.5 165.1 173.5 183.7 189.9 191.7 179.2 189.8 209.5 273.5
Colombia 128.2 138.4 150.5 159.3 170.7 182.1 193.0 207.9 211.5 230.9 250.0 328.3
Chile 114.4 120.9 127.7 133.3 142.9 149.4 157.8 165.2 159.5 159.5 170.9 212.6
Peru 60.8 65.8 71.5 76.5 83.2 88.5 94.0 100.2 97.8 103.0 107.2 131.3
Venezuela 121.5 132.3 139.7 138.0 125.1 112.9 97.0 75.2 66.1 67.1 71.2 87.7
Ecuador 32.1 34.1 36.7 38.1 39.8 41.6 43.4 44.6 42.8 48.5 53.1 70.2
Uruguay 13.2 14.0 14.9 15.4 16.4 17.4 17.9 18.3 17.6 18.8 20.2 24.0
Paraguay 18.4 19.6 20.9 22.5 24.2 25.8 27.5 29.2 29.5 30.3 32.9 41.2
Bolivia 7.3 8.0 8.8 9.5 10.6 11.4 12.3 13.2 14.2 13.8 14.9 20.1
French Guiana 1.2 1.3 1.4 1.5 1.6 1.7 1.7 1.8 1.9 2.0 2.1 2.7
Guyana 0.8 0.9 0.9 1.0 1.1 1.1 1.2 1.3 1.3 1.3 1.4 1.8
Suriname 0.9 1.0 1.0 1.0 1.0 1.0 1.1 1.3 1.1 1.1 1.1 1.5
CENTRAL AMERICA 413 435 459 484 523 556 581 606 605 628 687 881
Mexico 315.8 331.2 347.7 366.0 393.6 416.7 435.3 451.7 451.4 473.9 521.1 673.5
Guatemala 16.0 17.4 18.7 19.9 21.4 22.8 24.2 25.7 26.2 28.0 30.1 37.5
Panama 13.1 14.1 15.2 16.3 18.0 19.4 20.7 21.9 20.9 17.6 19.7 27.8
Costa Rica 38.0 40.5 43.4 46.2 50.3 54.0 56.1 59.9 60.5 61.1 64.9 78.8
El Salvador 13.7 14.4 15.1 16.0 17.1 18.1 18.9 20.6 19.5 20.4 22.4 30.2
Honduras 10.1 10.7 11.6 12.4 13.5 14.5 15.4 16.6 16.7 16.6 17.3 19.8
Nicaragua 5.2 5.6 6.1 6.5 8.3 8.9 8.9 8.7 8.7 9.3 9.9 11.8
Belize 0.9 0.9 0.9 1.0 1.1 1.2 1.2 1.3 1.1 1.2 1.3 1.5
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Total Sales ($ M) 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
CARIBBEAN 113 118 122 125 133 140 143 149 149 158 170 213
Puerto Rico 31.1 32.3 32.1 31.4 32.5 33.2 32.4 32.8 32.6 34.6 37.3 44.8
Cuba 18.1 18.8 19.6 20.1 21.2 22.3 23.1 24.7 25.7 27.0 28.8 35.9
Dominican Republic 12.1 12.9 14.1 15.1 16.8 17.9 19.2 20.8 21.2 22.2 24.6 32.0
Trinidad and Tobago 10.1 10.8 11.2 11.5 12.2 12.8 13.1 14.0 14.5 14.5 14.8 17.3
Jamaica 3.8 3.9 4.1 4.2 4.4 4.6 4.7 4.9 4.5 4.8 5.1 5.9
The Bahamas 7.9 8.0 8.5 8.8 9.3 10.2 10.3 10.6 10.0 10.7 11.4 13.7
Guadeloupe 5.8 6.1 6.5 6.8 7.3 7.7 8.1 8.6 8.9 9.3 9.9 12.2
Haiti 1.8 1.9 2.0 2.1 2.4 2.6 2.6 2.8 2.9 3.5 4.5 7.6
Martinique 5.5 5.8 6.2 6.5 6.9 7.4 7.7 8.1 8.5 9.1 9.7 12.8
Cayman Islands 2.3 2.4 2.5 2.7 2.8 3.0 3.2 3.4 3.6 3.7 4.0 5.0
Barbados 4.5 4.6 4.7 4.9 5.1 5.3 5.4 5.4 5.5 5.9 6.5 9.1
Virgin Islands 2.0 2.1 2.3 2.4 2.5 2.7 2.8 2.6 2.0 2.1 2.3 2.9
Aruba 1.5 1.7 1.7 1.7 1.8 2.0 2.2 2.0 1.6 1.7 1.8 2.2
Curaçao 1.9 1.9 1.9 1.8 1.9 1.9 2.0 2.0 1.8 1.9 2.0 2.5
St Lucia 0.9 0.9 0.9 1.0 1.1 1.1 1.2 1.2 1.2 1.1 1.3 1.7
Antigua and Barbuda 0.3 0.4 0.4 0.4 0.4 0.5 0.5 0.5 0.5 0.5 0.5 0.7
British Virgin Islands 0.8 0.8 0.9 0.9 1.0 1.1 1.0 1.1 1.2 1.2 1.3 1.6
Grenada 0.3 0.3 0.3 0.3 0.3 0.4 0.4 0.4 0.4 0.4 0.4 0.5
Turks & Caicos Isl. 0.2 0.3 0.3 0.3 0.3 0.3 0.3 0.4 0.4 0.4 0.4 0.5
St Kitts and Nevis 0.5 0.5 0.6 0.5 0.6 0.6 0.7 0.7 0.7 0.8 0.9 1.2
Sint Maarten (Dutch) 0.6 0.6 0.6 0.6 0.7 0.6 0.6 0.7 0.5 0.5 0.6 0.7
Saint Martin (French) 0.4 0.4 0.5 0.5 0.5 0.6 0.6 0.6 0.6 0.7 0.7 0.9
St Vincent & Grenadines 0.4 0.4 0.4 0.5 0.5 0.5 0.5 0.5 0.6 0.6 0.7 0.9
Dominica 0.1 0.1 0.2 0.2 0.2 0.2 0.2 0.2 0.2 0.2 0.2 0.3
Anguilla 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.2
ASIA & OCEANIA 14,452 15,582 16,835 18,198 19,994 21,548 23,041 24,700 25,959 28,241 30,002 35,839
EASTERN ASIA 10,777 11,573 12,428 13,409 14,664 15,797 16,738 17,850 18,722 20,467 21,625 25,390
China 4,815.6 5,329.0 5,921.3 6,646.2 7,470.6 8,276.4 8,960.2 9,754.8 10,380.2 11,708.4 12,336.0 14,335.2
Japan 4,338.4 4,526.7 4,672.3 4,836.6 5,122.6 5,317.6 5,453.0 5,638.6 5,816.3 6,135.9 6,526.2 7,743.0
South Korea 1,213.8 1,287.0 1,377.8 1,449.4 1,559.8 1,657.8 1,755.6 1,861.5 1,918.4 1,968.2 2,065.8 2,447.3
Taiwan 226.1 238.0 252.7 263.0 281.3 300.0 312.5 326.3 333.0 342.6 361.3 443.7
Hong Kong 179.8 188.4 199.7 209.3 225.1 240.5 251.1 263.1 268.4 304.9 328.3 412.1
Mongolia 3.3 3.7 4.2 4.5 4.7 5.2 5.5 6.0 6.1 7.0 7.3 9.2
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Total Sales ($ M) 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
SOUTHERN ASIA 1,713 1,897 2,139 2,369 2,686 2,895 3,267 3,599 3,937 4,144 4,444 5,335
India 1,599.8 1,773.9 2,005.9 2,225.6 2,527.3 2,721.4 3,077.3 3,395.3 3,721.0 3,921.8 4,202.6 5,040.1
Pakistan 69.3 75.9 81.5 87.3 97.3 107.4 118.3 127.4 135.3 139.5 152.7 189.0
Bangladesh 24.6 26.4 28.5 30.6 33.9 37.2 40.0 43.5 46.6 48.2 51.6 63.2
Sri Lanka 9.1 9.8 10.6 11.5 12.7 13.6 14.5 15.2 15.7 16.6 18.1 22.1
Nepal 4.9 5.2 5.6 6.0 6.5 7.2 7.7 8.3 8.8 9.1 9.5 11.1
Afghanistan 4.2 4.7 5.4 5.7 6.3 6.4 6.8 6.8 6.7 6.4 6.3 5.9
Maldives 1.0 1.1 1.3 1.2 1.4 1.5 1.6 1.8 1.7 1.7 1.9 2.5
Bhutan 0.5 0.5 0.6 0.6 0.7 0.7 0.8 0.9 1.0 1.1 1.2 1.6
SOUTHEAST ASIA 1,249 1,359 1,468 1,575 1,730 1,880 2,016 2,179 2,193 2,358 2,577 3,487
Indonesia 494.0 538.8 584.5 634.3 700.4 759.4 818.1 896.9 928.0 1,020.8 1,143.9 1,630.5
Thailand 155.2 165.5 175.1 184.1 199.4 215.2 226.7 238.9 242.4 256.9 279.2 375.7
Singapore 187.2 205.0 220.8 236.8 255.9 274.7 290.3 306.4 298.4 311.2 333.8 430.5
Malaysia 255.5 276.1 298.6 314.4 343.6 374.2 401.9 433.1 430.2 444.4 473.6 619.4
Philippines 110.3 121.8 133.0 144.2 163.2 181.4 197.5 216.8 205.8 235.4 251.6 307.5
Vietnam 21.3 23.1 25.1 27.1 30.1 33.2 35.9 39.2 41.7 41.5 43.8 54.2
Burma 12.2 14.1 15.9 17.6 20.1 22.8 25.1 26.5 24.2 25.0 27.0 38.4
Cambodia 4.0 4.4 5.0 5.5 6.2 6.8 7.4 8.1 8.1 8.8 9.6 12.8
Laos 3.8 4.2 4.6 4.9 5.3 5.7 6.1 6.6 7.0 7.3 7.6 9.6
Brunei 4.6 4.9 5.1 5.2 5.4 5.6 5.7 6.0 5.8 6.1 6.4 7.4
East Timor 0.5 0.6 0.7 0.7 0.8 0.9 0.9 0.9 1.0 1.0 1.1 1.4
AUSTRALASIA 611 644 679 717 775 826 864 904 938 1,092 1,164 1,387
Australia 534.5 562.9 594.2 627.0 677.0 720.3 754.1 788.1 819.3 965.9 1,029.3 1,228.6
New Zealand 76.7 80.9 85.2 89.7 97.9 105.4 110.4 116.1 118.9 126.2 134.8 158.4
CENTRAL ASIA 81 89 97 106 113 122 128 137 139 146 157 192
Kazakhstan 46.8 49.5 52.9 55.8 59.3 62.2 64.5 67.8 68.1 70.2 74.6 91.5
Uzbekistan 20.5 22.7 25.4 28.0 30.9 34.1 37.5 42.1 44.7 47.1 50.8 61.7
Turkmenistan 7.9 10.1 12.7 15.0 15.6 18.5 17.8 18.9 17.8 19.9 21.2 26.1
Kyrgyzstan 4.2 4.3 4.5 4.6 4.9 5.2 5.3 5.6 5.7 5.9 6.6 8.3
Tajikistan 1.7 2.0 2.0 2.1 2.2 2.4 2.6 2.8 3.0 3.2 3.4 4.1
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OTHER OCEANIA 20 21 23 24 25 27 28 30 30 33 35 47
Papua New Guinea 7.5 8.1 8.4 8.3 8.9 9.3 10.1 10.7 11.3 13.1 14.6 19.7
New Caledonia 2.3 2.4 2.5 2.6 2.8 3.0 3.1 3.3 3.5 3.7 3.9 5.1
Guam 1.6 1.6 1.7 1.7 1.8 2.0 2.1 2.2 2.1 2.2 2.4 3.1
French Polynesia 1.5 1.5 1.5 1.6 1.7 1.8 1.9 2.0 1.9 2.0 2.2 2.7
Fiji 3.2 3.4 4.3 4.5 4.8 5.1 5.3 5.5 4.6 4.9 5.3 7.2
N. Mariana Islands 0.9 1.0 1.1 1.2 1.3 1.4 1.5 1.6 1.7 1.8 1.9 2.4
Solomon Islands 0.2 0.3 0.3 0.3 0.4 0.4 0.4 0.4 0.5 0.5 0.5 0.7
Vanuatu 0.6 0.6 0.6 0.7 0.7 0.8 0.8 0.8 0.9 0.9 1.0 1.3
Samoa 1.0 1.0 1.1 1.2 1.3 1.3 1.4 1.4 1.4 1.4 1.5 2.0
American Samoa 0.4 0.5 0.5 0.5 0.5 0.5 0.5 0.6 0.6 0.6 0.7 0.8
Tonga 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.2 0.2 0.2 0.2
Micronesia 0.2 0.2 0.2 0.2 0.3 0.3 0.3 0.3 0.3 0.3 0.3 0.4
Cook Islands 0.3 0.3 0.3 0.3 0.4 0.4 0.4 0.5 0.5 0.5 0.5 0.7
Palau 0.2 0.2 0.2 0.2 0.2 0.2 0.3 0.3 0.2 0.3 0.3 0.4
Marshall Islands 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1
Kiribati 0.0 0.0 0.0 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1
EUROPE 14,982 15,593 16,283 16,832 17,882 18,902 19,637 20,498 20,068 21,326 22,913 28,832
WESTERN EUROPE 6,234 6,455 6,717 6,921 7,334 7,743 8,019 8,353 8,181 8,785 9,328 11,577
Germany 2,586.8 2,678.7 2,775.9 2,866.5 3,032.6 3,206.2 3,298.0 3,430.2 3,359.3 3,745.5 4,009.9 5,268.9
France 2,001.5 2,072.1 2,157.3 2,211.6 2,341.8 2,470.6 2,568.6 2,678.3 2,592.6 2,706.6 2,854.3 3,289.2
Netherlands 607.5 623.1 649.9 673.3 714.1 752.7 780.0 812.8 803.3 833.8 900.2 1,198.9
Switzerland 459.5 480.4 508.4 521.7 556.3 582.6 612.5 635.9 649.4 687.7 734.1 876.4
Belgium 304.6 315.8 329.0 340.0 361.3 384.1 400.1 420.2 411.6 425.6 414.8 442.0
Austria 223.3 230.3 238.4 245.8 260.8 275.9 285.6 297.1 284.0 300.4 324.7 393.2
Luxembourg 42.9 45.5 48.7 52.4 57.2 60.1 62.7 66.7 68.6 72.7 76.8 92.5
Monaco 3.9 4.3 4.8 4.8 5.2 5.6 6.0 6.6 6.5 6.8 7.2 8.6
Liechtenstein 4.1 4.3 4.5 4.7 5.0 4.9 5.3 5.5 5.4 5.7 6.0 7.0
SOUTHERN EUROPE 2,161 2,200 2,277 2,343 2,472 2,600 2,691 2,790 2,709 2,924 3,198 4,111
Italy 1,181.6 1,198.9 1,241.4 1,269.3 1,328.5 1,383.2 1,420.0 1,456.5 1,410.2 1,541.3 1,677.9 2,114.0
Spain 851.7 870.9 901.2 933.6 995.2 1,057.7 1,106.0 1,159.2 1,127.2 1,199.3 1,323.5 1,753.5
Portugal 114.8 116.5 119.6 123.0 130.6 138.8 144.2 151.7 149.4 159.5 171.6 212.0
Malta 9.1 9.9 11.4 13.1 14.1 16.2 17.1 18.5 18.7 19.5 20.7 26.7
Andorra 2.2 2.2 2.3 2.4 2.6 2.6 2.7 2.9 2.6 2.7 2.9 3.4
San Marino 1.2 1.2 1.2 1.2 1.2 1.3 1.2 1.3 1.3 1.2 1.3 1.5
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Total Sales ($ M) 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
UK & IRELAND 2,967 3,115 3,294 3,437 3,673 3,894 4,037 4,198 3,976 4,134 4,504 5,729
United Kingdom 2,540.5 2,671.9 2,814.6 2,920.5 3,133.0 3,311.2 3,402.4 3,530.1 3,329.9 3,443.0 3,720.5 4,712.7
Ireland 426.0 443.5 479.0 516.5 540.2 583.0 634.7 668.2 645.7 690.9 783.2 1,016.4
EASTERN EUROPE 1,727 1,843 1,907 1,947 2,058 2,183 2,297 2,444 2,456 2,613 2,801 3,544
Russia 845.6 907.9 931.6 931.7 973.1 1,023.8 1,072.4 1,124.3 1,124.3 1,202.9 1,275.8 1,576.2
Poland 278.5 292.0 311.2 332.0 357.5 382.4 406.6 446.7 455.7 486.2 536.6 746.6
Czech Republic 154.4 161.9 168.9 176.2 190.6 202.2 213.9 225.3 228.8 243.9 258.4 313.7
Romania 163.7 178.4 187.4 190.0 199.3 217.6 229.7 251.2 249.0 255.4 274.0 330.1
Hungary 91.2 96.1 100.1 104.1 111.9 120.2 127.9 136.8 135.7 145.8 152.2 184.4
Ukraine 65.3 69.6 70.5 69.4 72.5 76.2 80.2 87.1 86.4 91.7 99.8 138.4
Slovakia 57.0 62.8 59.6 63.9 70.9 75.0 78.3 80.6 83.9 91.2 98.3 119.7
Belarus 44.5 45.2 46.3 46.9 48.1 48.7 49.2 50.6 50.5 51.7 59.5 77.7
Azerbaijan 10.8 11.8 13.0 13.7 13.8 14.7 15.3 16.3 16.4 17.3 18.4 21.9
Georgia 3.4 3.7 4.0 4.3 4.7 5.1 5.5 5.8 5.8 6.2 6.7 9.2
Armenia 5.9 6.2 6.8 7.3 7.7 8.6 9.5 10.6 10.3 11.5 12.4 15.0
Moldova 6.8 7.2 7.5 7.7 8.2 8.5 8.8 9.2 9.1 8.9 9.2 10.6
NORTHERN EUROPE 1,283 1,331 1,394 1,453 1,554 1,638 1,704 1,774 1,776 1,856 1,996 2,532
Sweden 532.4 555.3 584.1 614.0 661.9 697.9 726.8 753.9 755.8 737.6 779.4 935.4
Norway 234.4 245.5 258.1 268.2 284.7 299.9 312.2 327.4 327.4 344.0 368.3 456.1
Denmark 220.0 226.8 237.9 247.3 262.7 275.1 283.2 294.7 295.2 317.6 348.9 481.9
Finland 217.7 220.9 227.4 233.4 248.3 262.1 273.4 284.6 283.6 275.4 304.7 413.0
Lithuania 24.0 25.3 26.5 27.7 29.6 31.2 32.9 34.5 35.1 97.9 105.1 133.4
Latvia 19.9 20.8 22.1 23.1 24.6 25.6 26.8 27.6 27.7 28.5 30.6 38.4
Estonia 19.5 20.1 20.9 22.1 23.7 25.9 26.7 28.3 28.5 29.6 32.1 40.7
Iceland 15.7 16.1 16.8 17.2 18.6 20.1 21.5 22.8 23.1 25.0 26.9 33.4
SE EUROPE 611 650 695 731 790 844 889 939 970 1,015 1,086 1,340
Turkey 307.5 340.7 370.6 396.6 435.9 470.9 499.7 530.8 566.4 590.2 626.0 749.0
Greece 106.8 109.0 115.1 118.1 123.2 127.2 130.6 134.3 127.9 134.7 146.9 193.8
Bulgaria 51.1 50.8 53.6 56.3 59.5 64.3 69.2 74.1 74.8 75.1 82.3 100.4
Croatia 34.5 35.2 36.5 37.5 40.1 42.3 43.9 46.0 45.6 49.6 53.1 65.4
Slovenia 27.8 28.4 29.9 30.7 32.9 35.0 36.7 38.0 38.0 39.5 42.1 52.6
Serbia 35.0 36.8 38.1 38.3 40.8 43.2 45.0 47.3 48.0 51.5 56.0 79.7
Cyprus 16.5 16.1 16.3 17.1 18.4 19.6 20.6 22.0 22.3 24.9 26.5 32.6
Bosnia & Herzegov. 12.9 13.2 14.0 14.5 15.4 16.3 16.9 18.0 18.5 19.8 21.3 26.6
Albania 5.5 6.0 6.6 7.0 7.6 8.4 8.8 9.3 8.7 9.6 10.1 12.4
Macedonia 5.4 5.5 5.9 6.3 6.8 7.0 7.3 7.6 7.8 8.1 8.7 10.7
Kosovo 4.6 4.8 5.1 5.4 5.7 6.1 6.4 6.9 7.3 7.7 8.1 9.8
Montenegro 2.9 3.0 3.2 3.4 3.5 3.8 4.0 4.3 4.5 4.6 4.9 6.5
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Total Sales ($ M) 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
AFRICA & MID. EAST 2,408 2,612 2,814 2,955 3,137 3,292 3,401 3,562 3,560 3,783 4,071 5,330
MIDDLE EAST 1,180 1,272 1,352 1,404 1,514 1,597 1,662 1,750 1,749 1,903 2,022 2,473
Saudi Arabia 250.4 273.2 291.1 303.3 321.2 339.8 357.1 379.0 388.1 412.6 433.8 496.1
Iran 171.6 182.6 191.3 195.9 211.9 218.6 224.7 230.7 220.7 231.3 252.7 340.4
United Arab Emirates 122.0 136.9 152.0 162.1 177.8 188.0 190.3 201.8 202.2 211.3 198.4 217.3
Israel 422.8 448.1 475.5 496.2 537.0 574.5 602.4 638.7 642.7 736.5 803.2 1,021.1
Iraq 49.0 53.4 50.5 47.4 51.9 52.9 57.8 61.2 55.2 58.0 61.9 73.4
Qatar 35.5 40.6 45.8 50.7 55.9 57.6 59.3 63.2 65.9 67.2 73.1 80.8
Kuwait 35.9 38.6 40.9 42.5 45.4 48.5 49.9 52.0 52.8 58.4 62.3 78.1
Oman 20.8 23.3 25.4 26.8 29.3 31.0 31.8 32.7 34.2 35.9 38.7 46.1
Lebanon 22.6 23.8 25.4 26.2 28.6 29.7 30.5 30.6 25.7 27.2 28.5 34.5
Jordan 16.1 17.1 18.1 19.1 20.5 21.9 22.8 24.0 24.6 25.3 26.8 30.8
Bahrain 7.7 8.1 8.8 9.2 10.0 10.9 11.4 11.5 12.1 12.9 14.2 17.5
Yemen 11.5 12.2 11.9 9.8 7.7 7.2 7.1 7.2 7.4 7.9 8.5 10.3
Syria 4.8 3.9 4.0 3.8 3.9 3.9 4.1 4.4 4.7 5.0 5.2 6.3
Palestine 9.4 10.0 10.8 11.2 12.8 12.2 12.4 13.1 12.8 13.3 14.6 20.5
NORTH AFRICA 216 226 239 255 279 298 310 327 342 362 386 466
Egypt 62.9 66.6 72.3 77.0 84.1 90.5 94.9 100.7 107.4 113.1 120.7 146.5
Algeria 38.1 40.7 43.9 46.5 49.8 52.4 55.1 58.1 59.0 62.1 65.9 77.5
Morocco 24.9 26.5 28.2 29.7 32.2 34.4 36.4 39.5 41.0 46.5 50.1 62.0
Sudan 55.6 62.3 69.6 78.1 88.6 95.5 98.8 101.8 109.6 114.8 122.2 147.9
Tunisia 10.1 10.9 11.5 12.1 13.0 13.9 14.4 15.1 13.8 13.8 15.1 18.3
Libya 21.5 15.0 8.2 4.7 4.8 4.8 4.7 4.5 1.7 1.8 1.9 2.6
South Sudan 2.7 3.8 5.3 6.8 6.7 6.1 6.1 7.4 9.0 9.5 10.0 11.6
WESTERN AFRICA 777 863 952 1,013 1,043 1,076 1,093 1,125 1,108 1,140 1,258 1,883
Nigeria 709.2 787.5 868.1 919.4 939.8 964.0 972.9 996.1 969.0 992.2 1,098.9 1,687.3
Ghana 16.4 18.2 19.8 20.9 22.8 23.3 24.2 26.4 28.5 29.6 31.4 36.6
Ivory Coast 19.5 23.0 27.0 32.2 35.2 40.7 43.4 46.9 52.0 54.3 57.6 70.8
Senegal 13.9 14.6 15.7 16.4 18.8 20.2 21.6 23.0 24.7 25.8 28.7 36.3
Mali 2.9 3.1 3.5 3.9 4.4 4.7 5.0 5.4 5.8 7.7 8.5 11.9
Burkina Faso 2.6 2.9 3.2 3.4 4.0 4.4 5.0 5.6 5.7 6.0 6.4 8.0
Niger 3.9 3.9 4.6 5.0 5.3 5.6 6.0 6.6 6.9 7.7 8.3 10.0
Guinea 1.7 2.0 2.1 2.4 2.7 2.9 3.2 3.4 3.4 3.7 4.0 5.0
Benin 1.9 2.0 2.4 2.9 2.7 3.1 3.3 3.6 4.0 4.4 4.8 5.9
Mauritania 1.6 1.7 1.7 1.9 2.0 2.2 2.3 2.6 2.6 2.6 2.8 3.3
Togo 0.7 0.8 0.9 1.1 1.4 1.5 1.5 1.5 1.6 1.6 1.7 2.1
Sierra Leone 0.9 0.9 1.0 1.1 1.2 1.3 1.4 1.5 1.5 1.7 1.8 2.4
Liberia 0.4 0.5 0.5 0.5 0.7 0.7 0.7 0.6 0.6 0.6 0.6 0.8
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Total Sales ($ M) 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 fcst 2026 fcst
Cape Verde 0.4 0.4 0.4 0.5 0.5 0.5 0.6 0.6 0.6 0.7 0.7 0.9
Gambia, The 0.7 0.8 0.8 0.8 0.9 0.9 0.9 1.0 1.0 1.0 1.1 1.4
Guinea-Bissau 0.3 0.3 0.3 0.3 0.4 0.4 0.4 0.4 0.4 0.5 0.5 0.7
CENTRAL AFRICA 59 64 69 70 72 76 80 83 82 88 95 119
Angola 28.2 30.3 32.0 32.1 31.5 33.1 34.9 35.7 36.1 39.7 43.0 51.6
Congo (DR) 8.7 9.5 10.7 11.6 12.6 13.1 13.8 15.4 15.0 15.5 16.6 21.0
Cameroon 9.8 10.6 11.4 12.0 13.1 14.1 15.0 15.8 14.7 15.2 16.5 22.6
Gabon 3.2 3.5 3.8 4.0 4.4 4.5 4.6 4.7 4.8 5.2 5.5 6.4
Congo 2.9 3.1 3.4 3.2 3.1 3.1 3.1 3.2 3.2 3.4 3.8 5.3
Equatorial Guinea 2.5 3.1 3.3 3.4 3.5 3.6 4.0 4.0 4.0 4.5 4.8 5.7
Chad 2.9 3.5 3.5 3.2 3.2 3.4 3.4 3.7 3.5 3.6 3.9 4.9
C. African Republic 0.7 0.6 0.5 0.5 0.6 0.6 0.7 0.7 0.7 0.8 0.8 1.0
Sao Tome & Principe 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.2 0.2 0.2
EASTERN AFRICA 92 98 108 115 125 136 144 157 160 169 179 226
Kenya 15.2 16.4 17.9 19.4 21.4 23.3 25.1 27.5 28.1 29.5 31.3 39.3
Ethiopia 15.7 17.1 18.8 20.3 22.5 24.9 27.2 30.2 32.7 34.1 36.1 42.7
Tanzania 15.7 16.4 17.5 18.4 19.6 20.9 21.8 24.9 25.0 27.5 29.3 36.6
Uganda 9.4 10.0 11.0 11.6 11.9 12.9 14.1 15.8 15.9 16.4 17.6 22.0
Zambia 7.5 8.1 8.9 9.4 10.2 11.3 10.4 11.2 10.7 10.6 11.1 14.5
Zimbabwe 4.5 4.9 5.4 5.8 6.4 6.8 6.9 6.8 6.9 7.3 7.8 9.9
Mozambique 4.9 5.2 5.9 6.6 7.2 7.6 7.9 8.4 8.4 9.1 9.6 11.7
Mauritius 7.1 7.6 8.3 8.8 9.6 10.3 10.9 11.6 11.2 11.6 12.6 17.1
Madagascar 3.0 3.1 3.3 3.4 3.7 4.0 4.2 4.4 4.2 5.0 5.9 10.9
Rwanda 1.7 1.8 2.0 2.2 2.5 2.7 2.9 3.1 3.1 3.3 2.7 2.4
Malawi 3.4 3.6 3.9 4.2 4.9 5.7 6.0 6.4 6.6 6.9 7.5 10.0
Eritrea 1.3 1.2 1.6 1.4 1.6 1.4 1.7 1.8 1.8 1.7 1.9 1.8
Burundi 0.7 0.7 0.8 0.9 0.9 1.0 1.0 1.1 1.1 1.2 1.3 1.8
Djibouti 0.6 0.6 0.6 0.7 0.8 0.9 1.0 1.0 1.1 1.1 1.2 1.4
Seychelles 1.1 1.2 1.3 1.4 1.5 1.6 1.7 1.8 1.9 2.1 2.2 2.8
Somalia 0.3 0.3 0.4 0.4 0.4 0.5 0.6 0.6 0.7 0.7 0.7 0.8
Comoros 0.2 0.3 0.3 0.3 0.3 0.3 0.3 0.4 0.4 0.4 0.5 0.6
SOUTHERN AFRICA 84 89 95 98 104 109 113 119 119 122 130 163
South Africa 75.4 79.5 84.1 87.0 92.2 96.7 100.0 104.6 104.5 107.7 115.1 144.2
Botswana 3.6 4.0 4.3 4.5 4.9 5.2 5.5 5.9 6.0 6.4 6.8 8.3
Namibia 2.6 2.8 3.0 3.3 3.5 3.7 3.8 4.0 3.9 3.3 3.5 4.2
Eswatini 1.6 1.7 1.8 1.9 2.0 2.2 2.3 2.4 2.4 2.6 2.7 3.3
Lesotho 1.1 1.3 1.4 1.5 1.6 1.6 1.7 2.0 2.0 2.1 2.2 2.6
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