Take your online marketing to the next level in 2013 at BtoB's Digital Edge Live, the digital marketing conference for b2b marketers filled with education from top companies on how they are putting their digital channels to work for more response and revenue.

1. Kevin Cox, VP Corporate Marketing
kevin.cox@actian.com
The New, New
Marketing Prerogative
March 20th, 2013

2. Actian
 Data management software
solutions company
 Global foot print of 10,000+
customers
 250 employees of whom 6
are marketing
 Data management software
solutions company
 Global foot print of 10,000+
customers
 250 employees of whom 6
are marketing

3. New, New Prerogative of Marketing:
Everything is Going Digital,
We’re Automating the Heck Out of Everything Else

4. New, New Prerogative of Marketing:
Everything is Going Digital,
We’re Automating the Heck Out of Everything Else

5. A Modern Marketing Prescription for Success
Drive awareness and share-of-
voice with Earned & Owned
Media
Find prospects with events,
PPC and syndication
Engage customers with trials
and experiences
Drive awareness and share-of-
voice with Earned & Owned
Media
Find prospects with events,
PPC and syndication
Engage customers with trials
and experiences

6. A Modern Marketing Prescription for Success
 1st Get the employee base engaged
 Conducted company-wide social media training and tactical engagement
 2nd Set the content production machine into motion
 Regular content-based campaigns- performance benchmarks, ecosystem
expansion, new customer wins, industry penetration, etc…
 3rd Let your work follow the majority pipeline movement
 Shift emphasis of work from awareness to conversion to closing and back
again
 1st Get the employee base engaged
 Conducted company-wide social media training and tactical engagement
 2nd Set the content production machine into motion
 Regular content-based campaigns- performance benchmarks, ecosystem
expansion, new customer wins, industry penetration, etc…
 3rd Let your work follow the majority pipeline movement
 Shift emphasis of work from awareness to conversion to closing and back
again

7. Awareness & Share-of-voice
Actian
Vectorwise
Tweet-fest!
Actian
Vectorwise
Tweet-fest!
LinkedIn Postings in
26 groups reaching
1,806,914 members
LinkedIn Postings in
26 groups reaching
1,806,914 members
Twitter (110
Tweets
generated
108,097
impressions)**
Twitter (110
Tweets
generated
108,097
impressions)**
Actian “brand”
(101,900 online
conversations
during July 10-
16)***
Actian “brand”
(101,900 online
conversations
during July 10-
16)***
LinkedIn Postings in
26 groups reaching
1,806,914 members
LinkedIn Postings in
26 groups reaching
1,806,914 members
Twitter (110
Tweets
generated
108,097
impressions)**
Twitter (110
Tweets
generated
108,097
impressions)**

8. Action Apps: Big data tools for business users
8Confidential © 2013 Actian Corporation

9. Action Apps: Big data tools for business users
ActionsMultiple Data Sources Triggers
9Confidential © 2013 Actian Corporation

10. Thank you