CLASS PROJECT FOR SPC

1. SEARS ELECTRONICS
A Better way to sell and work

2. SEARS ELECTRONICS PAST AND PRESENT
• In the 1960 Sears department
stores were at a peak!
• Electronics and technology sales
were profitable
• The Company was at the top of
its game in selling technology.
1927 edition…

3. SEARS IS HISTORICAL
SEARS TOWER 1958

4. TODAY
As of 2013 the electronics
and technology sales in
sears has plummeted
No longer seen as the best
retail store
In the last year most of
SEARS retailers have
closed down their
electronic department

5. SEARS CONSUMER ELECTRONOCS
• Cell phones, Tv’s, Tablets, Video games and accessories are a continuing growing market.
• Video games are the largest entertainment medium today
• Cell phones alone have become a multi billion dollar market and growing.

6. Why has the sales in the Electronics
department at sear declined so much
• A lack of new inventory
• A slow restocking system
• A lack of variety of products
• Poor advertising and promotions
• A poor point of sales system
• A increasing rate of turnover from employees

7. A CHANGE IN THE GAME

8. Consumer Cellular for Sales
CONSUMER CELLULAR is a unique company. Mainly Catering To AARP members. Expanding inventory
and services will meet customers demand for the products.

9. High End Televisions
The current leader in the LCD market today

10. Selling Higher End Electronics at Sears gives us an edge on sales and
with our competitors.
• A Big Portion of our profit are also by protection plans sales.
Better know in the electronics department as PPL’s
• Larger TVS also require delivery and installation witch is also very
profitable to sears

11. Selling higher end TV’s for an edge in the market!
SEARS:
Samsung UN65JS8500 65-Inch 4K Ultra HD
Smart LED TV
• $2,000 retail
• $600 protection Plan
• $200 install and delivery
WALMART:
Vizio E32h
• $200 retail
• $30 protection plan

12. DEMAND FOR BETTER ELECTRONICS PRODUCTS IS AT A ALL TIME HIGH

13. SEARS PRODUCTS GETS A BOOST
POSSIBLE FUTURE NEW LINE

14. BIG PRODUCTS FOR BIG BUYERS
Selling in demand and high end tec availability and evolution

15. BEFITS OUTWAY THE RISK!
• Having an Electronics department in the Mall makes the company the
only store to offer these products.
• There are currently no other stores in the Mall that sell electronics.
• Radio Shack closed down last month
• A boost in sales overall during the holidays
• The reputation and company name still brings in customers

16. SAVING ELECTRONICS
BENIFITS RISK
1. More products for more profits
2. Regaining a place as a major electronics retailer
1. More overhead financially with more
inventory
2. Electronics may longer be viable for the
companies future.

17. While there are many risk with expansion, the store
could prevail and continue to be a major retail force

18. MANAGEMENT CHANGES AND SAD NEWS
March 2016
RETIREMNET February and March 2016
• Patty P Assistant store manager
42 Years with Sears!
• Tasha Y Manager
Inventory and Displays
32 Years with Sears
• Merry P sales
27 Years with Sears

19. This is the Opportunity for a
Change
New Management could allow for some innovative idea.
While the store is going through some major internal changes, these
changes can bring in the next generation of leadership in the retail store.

20. IDEAS FOR EXPANSION AND CHANGE
• ORDER MORE MECHADISE
• FOCUS ON HIGH END SALES
• PROMOTE WITHIN THE MALL
• SELL VIDEO GAMES AND LABTOPS IN THE STORE AGAIN
• OFFER MORE ADVALABITY AND SERVICES FOR CONSUMER CELLUAR
• Have more phones on display
• Have a computer terminal to add new accounts
• EXPAND THE ELECTRONICS DEPART VISUALLY
• CONTINUE TO TRAIN AND HIRE GOOD EMPLOYESS TO OFFER SUPERIOR CUSTOMER
SERVICE

21. THE FUTURE IS NOW
The Company must regain and then
sub stain its pace in retail Plan for a future in progression