Helpful Facebook Timeline tips for brands about to make the big switch. Find out the reasons Facebook made the switch and how to succeed.

1. Facebook Timelines:
For Brands

2. Humanize Your Brand
• Facebook owns your fans
– Doesn’t matter if you spent MILLIONS, they still
own them and can take them away from you
• Stop selling to your fans, they don’t want that
• Show the softer side of your company by
sharing:
– Stories
– Less professional photos
– Behind-the-scenes details
– Anything you can to show you are a HUMAN not
a corporation

3. Stop Selling, Start Engaging
• Sell discretely when posting
• Customers liked you because they enjoy
your brand, but they don’t want to buy
EVERYTHING
• Give them a reason to stick around with
fun photos, tips, useful information
– Sprinkle in the selling cautiously

4. Choose Your Tabs Wisely
• Companies were overloading Tabs in the
past
• Choose your three tabs wisely
– Do they make it easier for customers to
perform a call to action?
– Are they redundant?
– Do they add value to your page?
• Revisit other tabs, delete the ones that are
unnecessary

5. Good Riddance, Fangates
• Facebook wants to remind you THEY own
your fans, so stop annoying them
• How well were your fangates really
enticing your fans?
• Find other ways to engage those fans
through great content
– They will naturally follow occasional links if
you provide unique information

6. Share Your History
• Add in major company milestones
• Interested fans may learn things they’ve
never known about the company
– Easy way to humanize the brand, show what
you stand for
• Can add major milestones, past Ad
campaigns

7. Become a Better Story Teller
• Tell a story with each post, picture,
milestone
• Customers don’t care what you’re selling,
they want to see something interesting
• Find unique ways to share your company
values, “secrets” and stories of each
employee

8. Let’s Connect!
Katherine Gear
E-Commerce Specialist
•About Me
•Linked In
•@Katgear