10. 1. Explore (Problem/Solution Fit)
Team
Just the founders
Technology
Don’t build; Hack it!
No MVP
Customer interviews
Tech discovery & feasibility
11. 2. Validate (Product/Market Fit)
Team
3-5 engineers
OK to outsource, but be
careful!
Recommended to have a
Tech Advisor
Technology
Early investments in good
tech practices will pay off
You will have to make
shortcuts; don’t panic
12. 3. Build (Full Product + Growth)
Technology
Slow down a bit
Invest in the fundamentals:
code quality, automation,
continuous refactoring,
CICD, etc.
Don’t over engineer. Please!
Team
10-15 engineers
Hire a tech lead (hands on)
Hire 1-2 seasoned engineers
Don’t outsource
13. 4. Scale
Team
30-70 engineers
Fully fledged tech
leadership (tech & people)
Focus on people processes,
define your culture
Build foundation teams
(SRE, data, security)
Technology
Eliminate single point of
failures; Horizontal scaling
Evolve tech practices
Full DevOps culture / SRE
Machine Learning & Algo
14. Very strong People Partner (HR)
How to hire?
How to onboard people?
How to grow people?
How to promote?
How to engage?
How to transition out?
Secret: Agile coaches can make great people partners!