This is one of the speaker presentations from the spring session of summit,"Social Media in the Enterprise", held in San Francisco. This event is sponsored by KickApps and Akamai. You can find the video of this speaker at http://www.kickapps.com/engage/

1. COPYRIGHT © KICKAPPS l CONFIDENTIAL

2. Today’s Agenda 2 1:00 – 1:30 Alex Blum, Opening Remarks 1:30 – 2:15 Alan Wolk, Your Brand is not my Friend 2:15 – 3:00 Heather Burnett, How Dell has fine tuned social graph functionality into social lead gen 3:00 – 3:15 Break 3:15 – 4:00 Errol Denger, How to successfully enable social ecommerce 4:00 – 5:00 Key Note: Charlene Li, Creating a coherent social strategy with open leadership 5:00 – 6:00 Open Leadership book signing on the third floor Networking

3. Skittish Financial Markets 3 Social Media Adoption

4. 4 Most Efficient and Effective Approach • External and internal • Fan communities • Marketing and research • Customer and partner support • Knowledge sharing • Product innovation and crowd sourcing Grow and create new Revenue Streams Grow your Audience or Fan Base Obtain Deeper Employee Relationships and more efficient Collaboration Establish Deeper Brand Loyaltywith customers and partners and gain New Insights

5. 5 Now there’s an Expectation! “93 percentof Americans believe a company should have a presence in social media, while an overwhelming 85 percentbelieve a company should not only be present, but also interact with its consumers via social media.” 2008 Cone Business in Social Media Study, September, 11-12, 2008

6. What is KickApps? KickApps provides social software on Demand KickApps provides social CMS in the Cloud 6

7. 7 Key Differentiator: Breadth of the Platform’s Capabilities Profiles Activity Feeds Social Networking Widget Studio Polls & Contests Photo Sharing Messaging Member Management Q&A (“IdeaStorm”) Comments & Ratings Page Builder (CMS) Premium Video Community Search Member to Member Messaging File Sharing (e.g., PDF, DOC, XLS, PPT, etc.) Media Management Points and Levels Classifieds Internal Communication Groups Blogging Media Sets Feed Builder Video Sharing Events Audio Sharing Message Boards Insights Social Bookmarking

8. Why we do it? KickApps provides social software on Demand KickApps provides social CMS in the Cloud Why we do it? “We believe that the social media applications we provide will become baseline functionality for the vast majority of web sites on the Web and We want to make this possible for all publishers regardless of how large or small”. 8

9. 9 Accelerated Global Adoption 100,000+ Publisher Web Sites Live 500+ new sites going live every Week 30% coming from Overseas

11. During 2009, we added an average of 40-45 new enterprise deployments per quarter2006 2007 2008 2009 10

12. 11 Who is using KickApps? Publishing, Entertainment & Sports Publishers / Magazines Radio and Music Sports

13. 12 Who is using KickApps? Broadcasters & TV

14. 13 Who is using KickApps? Corporate/Social Marketing, Communications and Collaboration

15. 14 Keys to Success: Building Engaging Social Media Experiences

16. 15 Create a Community Around Your Content

17. 16 Widgets; A Key for Contextual Integration

18. 17 Widgets; A Key for Viral Syndication of Activity & Content

19. Social Video as an important Entry Point 18 Rate, Share, Favorite UGC and Pro content Comments FB Connect Syndication

20. 19 Push Activity on Facebook and Elsewhere

21. What we are hearing from our Brand Customers Should my social strategy involve doing something on the social web out at FB and twitter or should I make my site social? Hearing a lot of hype about Listening Services. Social Media inventory is all the same and it’s low value or toxic for my Brand. Is enabling Facebook Connect and Open Social Graph (like button) a smart thing for me to do? 20

22. Are efforts on the Social Web mutually exclusive to what I might do on my Domain in the context of my Brand?

23. What do Facebook/Twitter conversations on brands look like? Answer: A lot of Noise

24. H&R Block twitter page 23 Noise with the random customer dissatisfaction

25. H&R Block Fan Page on Facebook 24 14,062 fans

26. Create a Community Around Your Content, Products and Services 25

27. H&R Block Social Ask and Answer Site 26 Registered Active Users: 134,580 HRB Tax Pros: 1052 Asked Questions: 98,922 Answered Questions: 89,122 New Products & Services Insight

28. Little to NO context within the Social Web 27 Boulder Hotel Ad Little relevance Low CPM

29. Food Network’s niche social network for FOODIES 28 Food and Wine lovers 25 to 40 year old demo UGC content Premium CPM’s

30. I see no evil No one should be surprised by Facebook’s efforts to monetize our engagement with the service The key is to anticipate and be smart about how you leverage services for your own purposes without yielding your trusted relationship with your customer to Facebook. Facebook connect Facebook Open Social Graph – Like button 29

31. 30 The Power of Profile and Social Graph Data KickApps Social Graph Engine™ Marketing & Promotions Customers Intelligent Advertising Prospects Members CRM Product Development Fans Editorial Programming Partners

32. Community Insight Dashboard- Realtime IntelFinding the true Golden Nuggets 31

33. 32 Blum’s Law of Website Development The second you launch is the second you want to Tweak Your Resources KickApps Supports You KickApps Platform KickApps Client Solutions 3rd Party Agency or Developer

34. Authoring & Customizing Video Players A video player powered by a playlist 33

35. Selecting & Integrating 3rd Party Apps …at the click of a button 34

36. Feed Builder: Manage feeds Listing all feeds for this account with preview at right

37. Feed Builder: Create a feed without being a DBA A point-and-click interface for building RSS/Atom/XML feeds

38. 37 Focus on: Feed Manager Point-and-Click Feed Building Powering Dynamic Players

39. Breaking Through the Hype: Real Social Media Strategies for Brands Social strategies for the greater social web (FB, twitter) are not mutually exclusive to social media strategies on the domain. Meaningful insight comes from social media strategies on your domain in the context of your Brand. Not all Social Media inventory is created equally. Social media in the context of your brand, editorial content, products and services can yield premium rates. Be smart about the way you leverage Facebook and other Social Web services. Never risk the trusted relationship between you and your audience of customer base. 38

40. 39 Deployments KickApps Live

41. 40 Growing and Energizing Their Audiences

42. 41 Creating Communities Around Their Editorial Content Listening to their Audience

43. 42 Socializing Their Brands

44. 43 Extending the Fan Experience

45. 44 Customizing Video Players & Syndicating Video

46. 45 Thank You

47. 46 Alex Blum CEO alex@kickapps.com (212) 730-4558