Everything You Ever Wanted to Know About Keyword Research (And Probably a Few Things You Didn't).
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This document is a presentation about keyword research. It introduces the presenter, Sarah Patzer, and defines keywords as search terms relevant to one's industry, products or services. It recommends developing a list of keywords and using a keyword tool to find related keyword ideas with different levels of search volume data. The presentation also discusses using keywords for on-site optimization, social media, content creation and paid advertising, and recommends the Yoast WordPress SEO plugin for implementation.
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Everything You Ever Wanted to Know About Keyword Research (And Probably a Few Things You Didn't).
- 1. EVERYTHING YOU EVER WANTED TO KNOW ABOUT KEYWORD RESEARCH (AND PROBABLY A FEW THINGS YOU DIDN’T). SARAH PATZER DIGITAL STRATEGIST & PARTNER, KICK POINT @SARAHELIZA_BEST #WCYEG
- 2. KEYWORDS! KEYWORDS! KEYWORDS! SARAH PATZER DIGITAL STRATEGIST & PARTNER, KICK POINT @SARAHELIZA_BEST #WCYEG OR #WCYEG2013
- 3. Who am I?
- 4. I’M SARAH.
- 5. I’M FROM KICK POINT.
- 6. I’M PASSIONATE ABOUT KEYWORDS.
- 7. What are keywords and why are they important?
- 8. Keywords: terms that people search for that are relevant to your industry, products, services, and/or website.
- 9. KEYWORDS COMMUNICATE WITH ROBOTS AND PEOPLE.
- 10. THERE’S NO SUCH THING AS A KEYWORD STORE.
- 12. YOU WANT TO BE SUCCESSFUL.
- 13. YOU NEED A SHARED VOCABULARY.
- 14. DON’T NEED THAT RESEARCH?
- 15. How do you find keywords?
- 16. MAKE A LIST. Products, services, and other important things.
- 17. CHOOSE A KEYWORD TOOL.
- 18. NEED ALL THE KEYWORD IDEAS? Use the first option.
- 19. GET LOTS OF KEYWORD IDEAS. JUST DON’T HIT ENTER.
- 20. LOADS OF KEYWORD DATA.
- 21. JUST A LITTLE SEARCH VOLUME? Use the second option.
- 22. BABY, USE THAT ENTER KEY.
- 23. TINY BIT OF KEYWORD DATA.
- 24. How do you use keywords?
- 25. Specifically: on-site optimization, social optimization and outreach, content creation, and paid advertising.
- 26. But Sarah, this is WordCamp.
- 28. SEO JUST GOT REALLY SIMPLE.
- 29. DOING IT RIGHT?
- 30. MORE ADVANCED THINGS! If you’re a masochist, Dana’s WordCamp 2011 presentation covered the Yoast plugin in even more technical detail: http://bit.ly/1dqDZQh
Notas del editor
- Important things to do:1) Your seed words should go in the first box, separate them with a comma – do not hit ‘enter’ yet! You’ve been warned. 2) Targeting. Fill in the country and language you’re targeting. Leave the rest. 3) Customize. You’re probably only interested in things with a lot of searches – pick a number. And depending on whether or not you want to do a lot of searching, you may want to turn off the broadly related feature.