1. KIM HARKNESS
 615.430.8657 kimmerharkness@gmail.com
145 FOGGY MEADOW DR., FORT MILL, SC 29708
QUALIFICATIONS
 Over 12 years in the fast‐paced Advertising industry ‐ 5 years in the Insurance industry
 Experienced and fluent in Brand Management, Account Management, Production Management ,
Operations Management and Accounting Practices
 Relationship‐focused, team leader, deadline driven, people‐person
EXPERIENCE
TRAVELERS INSURANCE, CHARLOTTE, NORTH CAROLINA 2012 ‐ CURRENT
Marketing Director
 Team leader responsible and accountable for developing and successfully executing marketing strategies in support
of business priorities and objectives aligned to the specific business unit needs.
 Collaborate with functions such as Enterprise Marketing, Digital Marketing, eBusiness, Product Development, Sales &
Distribution and Marketing colleagues to ensure a coordinated marketing approach from the strategy through the
creation and execution of integrated marketing campaigns
 Understands customer needs and delivers compelling product and service propositions to market through multi‐
channel campaigns
 Advises and influences senior leadership positions on marketing strategies based on in‐depth understanding of the
business goals, the market and the marketing discipline
 Coaching, development and performance management of staff
J&A INTEGRATED THINKING, BRENTWOOD, TENNESSEE 2006‐2011
Sr. Account Executive
 Client service for Local Co‐Ops comprised of franchise and company stores for a world‐wide brand
 Develop and maintain annual marketing budgets for individual Co‐Ops ($3M+ annual budget)
 Prepare and present quarterly marketing reports, competitive reports, and sales analysis to Local Co‐Ops
 Provide marketing recommendations based on the findings of weekly, monthly, and quarterly reports
 Develop and execute customized local store marketing plans for Co‐Ops and/or individual stores including (but not
limited to) the following mediums:
 Create and execute go‐to‐market strategies for regional franchisee marketing campaigns
 Conference Manager and Special Events Coordinator for yearly destination franchisee meeting
 Brand management, quality control, cost control and project management
 Developed client database policies and procedures
THE BUNTIN GROUP, NASHVILLE, TENNESSEE 1999‐2006
Sr. Operations Manager – Out of Home Media (1999 ‐ 2006)
 Systems development and implementation of department policy and procedures
 Brand management for nationally recognized companies
 Budget analysis and cost control ($35M+ annual budget)
 Supervise Operations Managers
 Quality Control, production management, posting, and analysis reporting for all outdoor media programs
 Select and maintain vendor relationships
 Work with large format printing and 4‐color processing companies to maintain brand integrity
 Implementation of department accounting policy and procedures
 Contract entry, audit, and billing for all Out of Home Media clients
 Accounts Payable, Accounts Receivable, check disbursements, ledger balancing
 Monthly and yearly account reconciliations, including year‐end government reporting
 Outdoor
 Special Events
 Direct Mail
 Internet
 Television
 Radio
 Point of Purchase
Materials

2. Tusculum College, 1997
 Bachelor of Science Degree, Business Organizational Management
Roane State Community College, 1994‐95
 Hazardous Waste Management program, HAZMAT trained and OSHA certified
Roane State Community College, 1990
 Associates of Applied Science Degree, Business Administration – Accounting Minor
EDUCATION
REFERENCES
 Howard Greiner, President
Buntin Out‐of‐Home Media
Nashville, TN
615‐244‐5720
(hgreiner@buntingroup.com)
 Earl Wilson, President
Orr Company
(Kentucky Fried Chicken)
Sumter, SC
803‐983‐6737
(earlw@orrcoinc.com)
 Tim Boswell, HR Director
Airgas
Hartford, CT
860‐444‐3027
(tim.boswell@airgas.com)
 Mark Hanlon, Director
Project Management
Travelers Insurance
Hartford, CT
(hanlon6287@sbcglobal.net)
 Christopher Plavcan
Travelers Insurance
Hartford, CT
860‐983‐9421
(christopher.plavcan@gmail.com)
 Eric Goricki
Sealed Air Corporation
Nashville, TN
615‐674‐3547
(eric.goricki@sealedair.com)
 Jana Atwell
Jarrard Phillips Cate & Hancock, Inc.
Brentwood, TN
615‐254‐0575
(jatwell@jarrardinc.com)