![What we’ll cover ,[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recomendados
Recomendados
Más contenido relacionado
La actualidad más candente
La actualidad más candente (20)
Destacado
Similar a Business of Digital: Social media strategy
Similar a Business of Digital: Social media strategy (20)
Último
Último (20)
Business of Digital: Social media strategy
- 1. Kim Pittaway www. kimpittaway .com Twitter: @kimpittaway Thursday, April 14, 2011 The future is social: What’s your strategy? 1:00-2:00
- 3. All in 60-ish minutes
- 5. case studies
- 6. “ I don’t think I got it” Patrick Walsh & Outdoor Canada
- 9. “ I treat it like a game. And I want to win.”
- 11. “ I look at it as a link in the chain to move people to the magazine and the website”
- 21. “ The blog post was my excuse to bug people”
- 26. “ It’s early days, but we are measuring traffic”
- 27. Don’t forget to have fun
- 28. “ It’s all about exposure for the brand” Kat Tancock & Best Health
- 30. What does exposure look like?
- 41. “ We wanted to reach out. And we wanted to do something positive to support health bloggers”
- 49. “ Twitter and Facebook is our limit for now. There’s only so much time in a day.”
- 50. “ Twitter is bigger. Facebook is more engaged.”
- 51. “ It’s all about visibility” Lisa Murphy and Canadian House & Home
- 68. “ When we do our next site redesign, we’ll boost the visibility of Twitter and Facebook on our homepage.”
- 69. “ None of it is the answer: You just have to try stuff.” Lisa Whittington-Hill and This Magazine
- 74. “ I had to ask myself: What could our cheapest price be?”
- 75. And then GroupOn pushed it lower
- 78. “ I thought 50 to 100 subscriptions would be great”
- 84. “ It will be interesting to see what happens as other couponers enter the market. Shop around.”
- 112. 8 key questions
- 121. 3. What is most likely to get shared?
- 129. 5. Why do people quit you?
- 138. 8. What about others?
- 139. 8. What about the others?
- 140. 8. What about others?
- 141. 8. What about others?
- 142. 8. What about others?
- 143. 8. What about others?
- 146. 1 mega-question
- 150. You need to be in the 16% who measure
- 151. What’s the R in your ROI?
- 152. What’s the I in your ROI?
- 153. You can’t track what you haven’t measured
- 158. And a bunch o’ resources
- 160. Questions?