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The Future is Social: What's Your Strategy?

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Kim Pittaway
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Kim Pittaway www. kimpittaway .com Twitter: @kimpittaway Thursday, January 26, 2012 The future is social: What’s your strategy? 1:00-2:00
What we’ll cover ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
case studies
“ I don’t think I got it” Patrick Walsh & Outdoor Canada
 
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“ I treat it like a game. And I want to win.”
What does winning look like? ,[object Object],[object Object],[object Object]
“ I look at it as a link in the chain to move people to the magazine and the website”
What did he do? ,[object Object]
What did he do? ,[object Object],[object Object]
What did he do? ,[object Object],[object Object],[object Object]
What did he do? ,[object Object],[object Object],[object Object],[object Object]
What did he do? ,[object Object],[object Object],[object Object],[object Object],[object Object]
What did he do? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What did he do? ,[object Object]
What did he do? ,[object Object],[object Object]
What did he do? ,[object Object],[object Object],[object Object]
“ The blog post was my excuse to bug people”
 
What did he do? ,[object Object]
What did he do? ,[object Object],[object Object]
What did he do? ,[object Object],[object Object],[object Object]
What did he do? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Don’t forget to have fun
And the results? ,[object Object],[object Object]
Why do it? ,[object Object],[object Object],[object Object]
“ Right now, I’m the only editorial person at OC on Twitter, but I’m encouraging the others to get on. It’s still at the encouragement rather than the enforcement stage.”
“ It’s all about visibility” Lisa Murphy and Canadian House & Home
 
What does visibility look like? ,[object Object],[object Object],[object Object]
But that’s not all
How did they do it? ,[object Object]
How did they do it? ,[object Object],[object Object]
How did they do it? ,[object Object],[object Object],[object Object]
How did they do it? ,[object Object],[object Object],[object Object],[object Object]
How did they do it? ,[object Object],[object Object],[object Object],[object Object],[object Object]
How did they do it? ,[object Object]
How did they do it? ,[object Object],[object Object]
How did they do it? ,[object Object],[object Object],[object Object]
How did they do it? ,[object Object],[object Object],[object Object],[object Object]
How did they do it? ,[object Object],[object Object],[object Object],[object Object],[object Object]
How did they do it? ,[object Object]
How did they do it? ,[object Object],[object Object]
How did they do it? ,[object Object],[object Object],[object Object]
How did they do it? ,[object Object],[object Object],[object Object],[object Object]
How did they do it? ,[object Object],[object Object],[object Object],[object Object],[object Object]
And the result is… ,[object Object],[object Object]
Promotion, promotion, promotion Plus special contests and offers specific to Facebook and Twitter
“ When we do our next site redesign, we’ll boost the visibility of Twitter and Facebook on our homepage.”
Case study bonus round ,[object Object]
2 new social media platforms
My favourite acronym: YAFSMN ,[object Object]
My favourite acronym: YAFSMN ,[object Object],[object Object]
But… ,[object Object],[object Object]
Pinterest and Google+
Pinterest
Pinterest ,[object Object],[object Object]
How big is it? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How are magazines using it? ,[object Object],[object Object]
Who’s on it?
Why be on it? ,[object Object],[object Object]
Why be on it? ,[object Object],[object Object],[object Object],[object Object]
Google+
Google+ ,[object Object],[object Object],[object Object],[object Object],[object Object]
Google+ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How are brands using it? ,[object Object],[object Object],[object Object],[object Object]
Who’s on it?
Why be on it? ,[object Object],[object Object],[object Object],[object Object]
Why be on it? ,[object Object],[object Object],[object Object],[object Object],[object Object]
5 essential steps
1. Listen ,[object Object]
1. Listen ,[object Object],[object Object],[object Object],[object Object],[object Object]
2. Connect ,[object Object]
2. Connect ,[object Object],[object Object]
2. Connect ,[object Object],[object Object],[object Object]
2. Connect ,[object Object],[object Object],[object Object],[object Object]
2. Connect ,[object Object],[object Object],[object Object],[object Object],[object Object]
2. Connect ,[object Object]
2. Connect ,[object Object],[object Object],[object Object],[object Object]
2. Connect ,[object Object],[object Object],[object Object],[object Object],[object Object]
2. Connect ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
3. Share ,[object Object]
3. Share ,[object Object],[object Object]
3. Share ,[object Object],[object Object],[object Object]
3. Share ,[object Object],[object Object],[object Object],[object Object]
3. Share ,[object Object]
4. Ask ,[object Object]
4. Ask ,[object Object],[object Object]
5. Respond ,[object Object]
5. Respond ,[object Object],[object Object]
5. Respond ,[object Object],[object Object],[object Object]
8 key questions
1. What should you post? ,[object Object]
1. What should you post? ,[object Object],[object Object],[object Object]
2. How should you interact? ,[object Object]
2. How should you interact? ,[object Object],[object Object],[object Object]
2. How should you interact? ,[object Object],[object Object],[object Object],[object Object]
2. How should you interact? ,[object Object],[object Object],[object Object],[object Object],[object Object]
2. How should you interact? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2. How should you interact? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2. How should you interact? ,[object Object],Source: danzarrella.com, Jan 11, 2012, sample size 100K tweets selected randomly
3. What is most likely to get shared?
3. What is most likely to get shared? ,[object Object]
3. What is most likely to get shared? ,[object Object],[object Object]
3. What is most likely to get shared? ,[object Object],[object Object],[object Object]
3. What is most likely to be shared? ,[object Object]
3. What is most likely to be shared? ,[object Object],[object Object]
3. What is most likely to be shared? ,[object Object],[object Object],[object Object]
3. What is most likely to be shared? ,[object Object],Source: danzarrella.com, Jan 11, 2012, sample size 100K tweets selected randomly
4. When should you share? ,[object Object],Source: http://blog.kissmetrics.com/science-of-social-timing-1/
4. When should you share? ,[object Object],Source: http://blog.kissmetrics.com/science-of-social-timing-1/
5. Why do people quit you?
5. Why do people quit you? ,[object Object],[object Object]
6. How can you manage this? ,[object Object],[object Object]
6. How can you manage this? ,[object Object],[object Object],[object Object],[object Object]
6. How can you manage this? ,[object Object],[object Object],[object Object],[object Object],[object Object]
7. What social media should you focus on? ,[object Object],[object Object]
7. What social media should you focus on? ,[object Object],[object Object],[object Object],[object Object]
7. What social media should you focus on? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
7. What social media should you focus on? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
7. What social media should you focus on? ,[object Object]
7. What social media should you focus on? ,[object Object],[object Object]
8. What about the others? ,[object Object],[object Object],[object Object],[object Object]
1 mega-question
What is the ROI? ,[object Object]
What is the ROI?
Small tangent…
You need to be in the 13% who are “very effective” measurers
What’s the R in your ROI?
What’s the I in your ROI?
You can’t track what you haven’t measured
You can’t track what you haven’t measured ,[object Object]
You can’t track what you haven’t measured ,[object Object],[object Object]
You can’t track what you haven’t measured ,[object Object],[object Object],[object Object]
You can’t track what you haven’t measured ,[object Object],[object Object],[object Object],[object Object]
And a bunch o’ resources
Find… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Questions?

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