This document discusses 12 ways to drive more traffic to a website. It explains that website traffic refers to the number of visitors and is measured in visits. The main types of traffic are direct, organic, paid, referral, social media, and bot traffic. It then provides tips to create valuable content, build backlinks, optimize on-page SEO, advertise using paid channels, engage on social media, use email marketing, start guest posting, create marketing videos, utilize SEO tools, develop an internal linking strategy, offer content to visitors, and repurpose existing content. The overall goal is to attract new visitors through organic and paid methods.

1. How toDriveMoreTraffic
toYour Website?
Yen Kim

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What is WebsiteTraffic?
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 Website traffic refers to the
volume of users who visit a
given website.
 It is measured in visits.

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Direct traffic
Organic traffic
Paid traffic
Referal traffic
Social Media traffic
Bot traffic
Typesof WebsiteTraffic

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HowtoDriveMore
Traffic?
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#1.CreateValue-rich Content
• Determine your customer persona
• Do keyword research for SEO
• Write posts and publish them on
your blog
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#2.BuildBacklinks
A backlink will not only get your business
accessible to a larger audience, but will also
increase Google’s trust in your website.
 More trust means higher rankings and
more traffic.
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#3.Optimizeforon-page
SEO
• Adopt best SEO practices for headlines, page
title, meta description, image alt-text and more.
• A good keywords density should be from 0.5
and 2.5 percent.
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#4.Advertise
Effective ways to attract visitors are Paid search, social media
advertising and display advertising.
A combination of different types of paid advertising can
quickly drive traffic to your website.
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#5.Gosocial
• Promoting your content via social media channels is a great
way to increase your traffic website.
• Use multiple social media strategies and use the right social
media platforms to craft content that speaks directly to
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#6.Utilize EmailMarketing
Email marketing is a powerful tool to target and
inform your audience about useful information and
promotions, like sales or events.
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#7.StartGuestposting
Find a site that is a good fit for your company and write a pitch.
By sharing your expertise on that website, you can expose your brand to
entirely new audiences.
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12. #8. MakeMarketing
Videos
• According to Cisco’s report, video will
account for 82% of traffic by 2022.
• Create enticing videos on multiple social
media platforms to attract new visitors to
your website.
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#9.Use SEO Tools
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Use SEO tools ( Google Analytics, Ahrefs,
or SEMrush) to analyze your site performance and
develop a appropriate strategy to generate more
traffic.

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#10.CreateInternal
LinkingStrategy
• Internal links are important to get visitors to continue
reading on other pages of your website.
• Create an internal linking strategy using the pillar/cluster
model.
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15. #11.CreateContentOffers
• Keep an eye on the stage of your buyer's journey to
give them proper content offers such as demos, guides,
checklist, etc.

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#12.Repurposeyour
content
A repurposed piece of content give an additional
opportunity to attract more visitors.
You can repurpose content by creating:
• An infographic
• A podcast
• A webinar
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References
https://localiq.com/blog/drive-more-traffic-to-your-website/
https://blog.hubspot.com/marketing/increase-website-traffic
https://www.wordstream.com/blog/ws/2014/08/14/increase-traffic-to-my-
website

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ThankYou
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