Kimberlee West

Canada Canada

Product Marketing Manager. Build and Execute Insight Based Pursuit and Engagement Strategies

Advertising / Marketing / PR

It's all about the data. I focus on transforming data (e.g. market research, competitive intelligence, client insights, and industry reports) into insights to help companies position and launch new offerings. I am at my highest engagement level when I am building new offerings, creating successful pursuit strategies and executing thoughtful go to market plans. I started on this path in England, when during my Masters I worked on a project assessing the market feasibility of a firm's new product line targeted to the millennial generation. The data confirmed it was not the right move for the firm. The experience confirmed that I wanted to help companies make insight-based decisions. M...