9 Clever Ways to Seriously Grow Your Email List (Plus a Free Checklist + 3 Bonus Strategies)

9 C L E V E R W A Y S T O
seriously grow
Y O U R E M A I L L I S T
P l u s a F r e e C h e c k l i s t + 3 B o n u s S t r a t e g i e s

There is a simple formula for
growing your email list…
Incentive + Promotion + Email Exchange
= List Growth
YourWriterPlatform.com

HOW QUICKLY YOUR LIST GROWS, DEPENDS ON HOW WELL YOU
EXECUTE EACH PAR T OF THE FO RM ULA.

H O W W E L L Y O U R L I S T P E R F O R M S , R E Q U I R E S A N E X T R A S T E P…
H O W Q U I C K LY Y O U R L I S T G R O W S , D E P E N D S O N H O W W E L L Y O U
E X E C U T E E A C H PA R T O F T H E F O R M U L A .

Incentive + Promotion + Email Exchange + Consistent Added Value
= Powerful Tribe Building

A perfectly irresistible opt-in freebie or “ethical
bribe” built specifically for your target audience.
incentive The best incentives are those
that are relevant and helpful
to your readers, but also
relate to what you want to
sell (i.e., your books, training
or speaking events).

The key to the success of
your well-targeted incentive,
is to get it in front of the
“right” people (a.k.a. your
target audience).
promotionYou should spend considerably less time
researching and developing your opt-in
incentive, than you do promoting it.

Eliciting an email address from a reader who is
intrigued by your content, is a delicate and
detailed task.
Sign up for an email marketing
service, create beautiful, high-
converting opt-in forms, and
design a bold headline that
compels your reader to take
action.
Opt-in placement is also
important (as is the use of landing
pages to limit distractions).
email exchange

Know exactly who it is you
are trying to reach. It is
extremely difficult to determine
what to communicate when
you haven’t first taken the time
to fully identify who you are
trying to communicate with.
consistent added value
Summed up in six words: create and deliver
remarkable content. Repeat.

Note: Always focus on quality over quantity.
Remember, you’re trying to win the hearts of your
readers, not just gather email addresses.
9 WAYS TO PUT THE
LIST BUILDING
FORMULA INTO
action

CREATE YOUR MAIN
“CAN’T SAY NO” OPT-IN
INCENTIVE
1

FIND OUT WHAT YOUR IDEAL READER S ARE INTERESTED IN
LEARNIN G MO RE ABO UT.

WHAT DO YOUR READER S WANT MO RE O F?
CAN YOU SOLVE A PROBLEM THEY’RE STRUGGLING WITH OR TAP
INTO A DESIRE OR INTEREST THEY HAVE?

BR AINSTORM SOME OPT-IN OFFERS THAT YOUR AUDIENCE WILL
FIN D COMPELLIN G.

CREATE PDF’S FROM PAGES OR
KEYNOTE (OR SIMILAR ON A PC)
DESIGN LANDING PAGES
WITH LEADPAGES
RECORD AND EDIT VIDEO USING
QUICKTIME AND IMOVIE

CREATE BEAUTI FUL COVER PAGES AN D PROMOTIONAL GRAPHICS
WI TH C ANVA AN D PI CMO N KEY

DEVELOP POST-SPECIFIC
DIGITAL FREEBIES
2

CONT ENT T HAT YO U CREATE TO “UPGR ADE” OR ADD ADDITIONAL
VALUE TO A PO ST, AND THAT REQUI RE AN EM AIL IN EXCHAN G E
FOR THE DOWNLO AD.

A C OM M ON CONV ERSION RATE FOR MANY BLOGS IS ABOUT 1% TO 2%
FOR CONTENT UPG RADES, THAT PERCEN TAGE CAN INCREASE
CONSIDERABLY – AS H IGH AS 30% TO 70% OR MORE!

IN 2 WE E KS I A DDED 322 SUBSCRIBERS TO M Y EMAIL LIST WITH JUST
ONE CONTENT UPGRADE.
UNI Q UE VI E W S/CO NVE RSI O NS/CO NVE R SIO N R ATE

AN INTERVIEW WITH YOU OR ANOTHER
AUTHOR OR EXPERT ON THE POST’S TOPIC
Post-specific freebie ideas
1

A VIDEO OR WRITTEN TUTORIAL THAT
EXPLORES A SECTION OF YOUR POST ON A
DEEPER LEVEL
Post-specific freebie ideas
1
2

DEEPER LEVEL
Post-specific freebie ideas A TIMELINE, MIND MAP, ARTWORK (OR
SIMILAR) THAT MAKES IT EASIER TO
VISUALIZE YOUR POST TOPIC OR
STORYLINE
1
2
3

A LIST OF TIPS, A CHECKLIST OR A
WORKBOOK BASED ON YOUR POST
DEEPER LEVEL
Post-specific freebie ideas A TIMELINE, MIND MAP, ARTWORK (OR
SIMILAR) THAT MAKES IT EASIER TO
VISUALIZE YOUR POST TOPIC OR
STORYLINE
1
2
3
4

PLAN, D ESI GN AN D CREATE POST-SPE CIFIC FREEBIES FOR GUEST
POSTS THAT YO U WRITE.

EACH POST CONTAIN S A FREE, BO NUS DOWNLOAD THAT IS
UNI QUE TO THE TO PIC O F THE AR TICLE .

HERE’ S AN EXAMPLE OF HOW O NE PERFORMED:

PL ANNI NG AND EXECUTING A LAUNCH CAN BE HUGE FOR
BUILDING YOUR EM AIL LIST.

LEVERAGE YOUR LAUNCH TO HELP
OPEN DOORS TO INTER VIEWS,
LAUNCH PAR TNERSHIPS, GUEST
POSTING OPPOR TUNITIES,
AND MORE.
launch
FOR MORE ON HOW TO LAUNCH, HAVE A LOOK AT THE BOOK LAUNCH
TOOLKIT:
yourwriterplatform.com/BLT

PAT FLYNN (ONLIN E ENTREPRENEUR, AUTHO R AN D PO DCAST HO ST)
HAS TRIED SOM ETH ING UN CONVEN TION AL…

PAT FLYNN (ONLIN E ENTREPRENEUR, AUTHO R AN D PO DCAST HO ST)
HAS TRIED SOM ETH ING UN CONVEN TION AL…
THE LAUNCH OF AN ON LI NE COUR SE.

THE
twist
PAT WAN T E D TO SU PPLEMENT THE
RE AD IN G E X P E RIE NC E AND
OFF E RE D A F REE CO MPANION
CO UR SE.

BONUS MATERIALS, WORKSHEETS, PDF FILES, AND INTER VIEWS

BEHIND-THE-SCENES SNEAK PEEKS (THE
STORY BEHIND THE STORY)
ASK THE AUTHOR SESSIONS/AUTHOR
COMMENTARY
ALTERNATE POV’S
For fiction authors
READER GUIDES
1
2
3
4

INTERVIEWS WITH OTHER AUTHORS
PLAYLISTS
NONFICTION TOPICS RELATED TO YOUR
FICTION
For fiction authors
INSPIRATIONAL MOMENTS AND
CHALLENGES
5
6
7
8

YOU NEED TO REGISTER TO GAIN ACCESS TO THE COURSE – WHICH
INCLUD ES ENTERIN G AN EM AIL ADDR ES S.
MANY (IF N O T MOS T ) OF Y OU R B OOK B U YERS BECOM E EMAIL SUBSCRIBERS, TOO.

OTH ER A UT HORS SHOULD BE THOUG HT OF AS COLLABORATORS
RATHER TH AN COMPETI TOR S.

BY WORK ING TOGETHER, AUTHORS CAN LEVERAGE EACH OTHER’S
SMALLER FAN BASES TO GROW BOTH O F THEIR EMAIL LISTS.

JOANNA PENN, AUTHOR
“Co-op e tit io n is all a bo ut the idea of
coopera tin g wit h you r perc eived
com peti tio n so th at both pa rties
benefit. Whe n th e re is a congruence
of in t e rests, co o p era ting together
ca n crea te gre ate r va lue th an acting
al o ne.”

BUNDLING AND CO-
PROMOTING BOOKS
OF A SIMILAR GENRE

BUNDLING AND CO-
PROMOTING BOOKS
OF A SIMILAR GENRE
TRADING GUEST
POSTS ON EACH
OTHER’S BLOGS

BUNDLING AND CO-
PROMOTING BOOKS
OF A SIMILAR GENRE
TRADING GUEST
POSTS ON EACH
OTHER’S BLOGS
TAKING TURNS
PROMOTING EACH
OTHER VIA YOUR
EMAIL LISTS

BUNDLING AND CO-
PROMOTING BOOKS
OF A SIMILAR GENRE
TRADING GUEST
POSTS ON EACH
OTHER’S BLOGS
TAKING TURNS
PROMOTING EACH
OTHER VIA YOUR
EMAIL LISTS
CREATING AND
DELIVERING JOINT
WEBINARS OR
PARTNERED
WORKSHOPS

BUNDLING AND CO-
PROMOTING BOOKS
OF A SIMILAR GENRE
TRADING GUEST
POSTS ON EACH
OTHER’S BLOGS
TAKING TURNS
PROMOTING EACH
OTHER VIA YOUR
EMAIL LISTS
CREATING AND
DELIVERING JOINT
WEBINARS OR
PARTNERED
WORKSHOPS
INTERVIEWING EACH
OTHER

BUNDLING AND CO-
PROMOTING BOOKS
OF A SIMILAR GENRE
TRADING GUEST
POSTS ON EACH
OTHER’S BLOGS
TAKING TURNS
PROMOTING EACH
OTHER VIA YOUR
EMAIL LISTS
CREATING AND
DELIVERING JOINT
WEBINARS OR
PARTNERED
WORKSHOPS
INTERVIEWING EACH
OTHER
EXECUTING JOINT
LAUNCHES

GET THE MOST OUT OF
MULTIPLE OPT-IN
PLACEMENTS + CTA’S
7

IT’S YOUR J OB TO M AKE IT ABUNDAN TLY CLEAR WHAT THE “NEXT
STE PS” ARE FOR YOUR READER, AND DIRECT THEM TO TAKE
ACTI ON.

BLE ND A CLEAR AND COMPELLING HEADLINE, WITH A SPECIFIC
CA LL-T O-ACTI ON AND AN INCENTI VE THAT ANSWERS:
“WHAT’S IN IT FO R ME?”

OPT-IN
PLACEMENT
• A FEATURE BOX ON YOUR AUTHOR
WEBSITE HOMEPAGE
• A DEDICATED BOOK LANDING
PAGE
• IN YOUR POST BYLINE
• WITHIN YOUR BLOG CONTENT
• IN YOUR SIDEBAR
I M A G E S O U R C E : H T T P S : / / J F P E N N . C O M / F R E E - V I K I N G S - P A G E /

OPT-IN
PLACEMENT
• AT THE END OF A BLOG POST
• WITHIN A (MOBILE FRIENDLY) POP-
UP BOX
• A LINK TO A LANDING PAGE (WITH
OPT-IN) IN YOUR WEBSITE’S MAIN
NAVIGATION MENU
• IN YOUR BLOG FOOTER
• ON YOUR ABOUT PAGE
I M A G E S O U R C E : H T T P : / / W W W . J G R I S H A M . C O M /

OPT-IN
PLACEMENT
• ON YOUR “START HERE” PAGE
• WITHIN A ”COMING SOON”
LANDING PAGE
• FRONT AND BACK OF BOOK CTA’S
THAT LINK TO A LANDING PAGE
WITH AN OPT-IN FORM
I M A G E S O U R C E : H T T P : / / W W W . Y O U R F I R S T 1 0 K R E A D E R S . C O M / D O W N L O A D - P A Y D O W N /

CREATE A FREE EMAIL
COURSE OR SERIES
8

AN AUTO RESPONDER SERIES IS A SET O F PRE-WRITTEN EMAILS,
AUT OMAT ICALLY SENT OUT IN ORDER TO EVERY NEW SUBSCRIBER.

A FANTAS TIC WAY TO BEGIN BUILDIN G ENGAGEMENT AND TRUST
WITH YOU R SUBSCRIBERS.

DESIGN A FREE MINI-COURSE ON A
PARTICULAR TOPIC
YOU CA N U SE YOUR EMAIL
SER VIC E PR OVIDER’S
A UT ORESPONDER OR
“ DRIP ” FU NCTION TO:

PARTICULAR TOPIC
DELIVER A GENRE-SPECIFIC,
EPISODIC STORY THAT REVEALS
YOUR WRITING VOICE AND STYLE
A UT ORESPONDER OR

DRAW READERS DEEPER INTO THE
FOLD WITH ENGAGING CONTENT
AND EXCLUSIVE BONUSES
PARTICULAR TOPIC
A UT ORESPONDER OR

SET UP A BOOK SALES “FUNNEL”
THAT BEGINS WITH A FREE BOOK
AND INCLUDES BOTH REGULAR AND
RELEVANT PROMOTIONAL CONTENT
DRAW READERS DEEPER INTO THE
FOLD WITH ENGAGING CONTENT
AND EXCLUSIVE BONUSES
PARTICULAR TOPIC
A UT ORESPONDER OR

THINK ABOUT WHY YOU’RE CREATING I T AND HOW IT BENEFITS
BOTH Y OUR READ ERS AND YOUR W RI TING BUSINESS.

CREATE AN AUTOMATED SEQUENCE THAT BOTH EDUCATES (OR
INTERESTS) YOUR READERS, AS WE LL AS HELPS YOU SELL MORE
BOOKS .

A FANTASTIC WAY TO BUILD EXCITEME NT AND GATHER A LOT OF
SUBSCRIBERS IN A RELATIVELY SHOR T PER IOD OF TIME.

APP OR PLUGIN REQUIRES THE VISITORS
EMAIL ADDRESS TO ENTER
For a successful
giveaway…
1

OFFER A PRIZE THAT ONLY YOUR IDEAL
AUDIENCE WOULD WANT
1
2
For a successful
giveaway…

AUDIENCE WOULD WANT
ENCOURAGE VISITORS TO SHARE YOUR
GIVEAWAY
1
2
3
For a successful
giveaway…

APP OR PLUGIN REQUIRES THE VISITORS’
EMAIL AFTER CONTEST ENDS + OFFER
ADDITIONAL CONTENT THAT RELATES TO
THE GIVEAWAY PRIZE
AUDIENCE WOULD WANT
ENCOURAGE VISITORS TO SHARE YOUR
GIVEAWAY
1
2
3
4
For a successful
giveaway…

THIS IS JUST THE TIP OF
THE ICEBERG…

THESE A RE JUST A FEW OF THE LIST BUI LDING STRATEGIES THAT
YOU C AN IMPLEMENT TO EXPLODE YO UR EMAIL LIST GROWTH.
(P LUS DO N’T FO RGET THE THREE ADDITIONAL STRATEGIES INCLUDED IN THE
FEATURED DOWNLOAD!)

THE GOAL IS NO T TO TRY AND PUT EVERY EMAIL LIST BUILDING
STRATEGY I NTO EFF ECT…

promote
FREE FEATURED DOWNLOAD
PLUS 3 BONUS STRATEGIES TO
GROW YOUR EMAIL LIST.
y o u r w r i t e r p l a t f o r m . c o m / p r o m o t e c h e c k l i s t
C H E C K L I S T
GET YOUR

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