Kimberly Babula is a marketing communications project manager with over 6 years of experience managing projects from scoping through completion and ensuring they are on time and within budget. She has worked in marketing roles for digital marketing agencies and engineering firms, developing marketing strategies and executing campaigns across multiple channels. Her background includes skills such as project management, digital marketing, event planning, public relations, and social media management.
1. KIMBERLY BABULA
Willow Grove, PA 19090 ∙ kbabula1014@gmail.com
www.linkedin.com/in/kimberlyeverettbabula
Marketing Communications Project Manager
Enthusiastic marketing and communications project manager with over 6 years of progressive experience across a broad
range of marketing and project management functions. Proven ability to combine a company’s vision with personal creativity
and well-developed management and leadership skills to support marketing efforts while playing a key role in the overall
execution of corporate and divisional initiatives, positioning companies and campaigns for success.
Direct Marketing ∙ Mobile Planning / Execution ∙ Event Planning ∙ Project Management
Campaign Management ∙ Public Relations ∙ Visual Communications
Digital Marketing ∙ Graphic Design ∙ Social Media ∙ CRM Management ∙ Transcription
Professional Experience
Annodyne Blue Bell, PA – Digital marketing agency that specializes in moving people
Digital Marketing Project Manager, 2016 - Present
Responsible for leading all aspects of a project (schedules, timeline, budgets, and statuses) while working with various internal
departments within the agency
Current Responsibilities:
• Coordinate all project deliverables such as print deliverables, microsites, banner ads, email campaigns, social listening, etc.
• Lead delivery of all projects from scoping through to completion
• Develop detailed schedule and ensure all aspects of projects are communicated to each team and resource and forecast
resources needed
• Manage workflow within agency and assist in expediting projects and motivate team members to meet deadlines
• Establish efficient processes and procedures
• Maintain reports on financial performance of projects and ensure all projects are on time and within budget
IPS-Integrated Project Services, LLC Blue Bell, PA - Leading, full-service engineering, procurement, construction
management and validation company in the pharmaceutical and biotechnology industries
Marketing Coordinator, 2015 - 2016
Hired as the second member of the marketing department to contribute to copywriting (website, collateral), campaign
management and analysis, communications for key marketing initiatives, and roll-out of company’s first CRM System
Key Achievements:
• Developed inventory tracking spreadsheet to ensure recruiting team and tradeshow giveaways were always stocked
• Improved, updated, and managed company presentations, proposals, and collateral utilizing expertise of English
grammar
• Worked with IT Team in editing audio and video of CEO's internal State of Address delivered to IPS employees
• Managed tradeshow coordination, social media, website development, CRM maintenance, advertisements, industry
publications and press releases
Affiliated Distributors Wayne, PA – Multi-billion dollar company providing independent distributors and manufacturers
with support and resources to accelerate growth
Corporate Project Manager, 2012 - 2014
Hired to define project scopes, goals and deliverables that support business initiatives in collaboration with senior
management and internal stakeholders, as well as provide administrative support to 5 divisional executive teams, the VP
of Operations and the Director of Corporate Communications
Key Achievements:
• Managed the coordination and execution of large scale conferences (approximately 1,000 attendees), exhibit halls,
annual awards ceremonies and smaller scale networking meetings (approximately 300 attendees), which included
working with outside company vendors - audio and visual team, event planning team, design team, print team, and
divisional teams
• Produced quarter and annual finance reports under the direction of CEO, CFO, finance team, and 5 divisional
presidents and developed ways to streamline the process for future reports
• Successfully planned, scheduled, and tracked project timelines, milestones, deliverables, and progress reports
according to strict deadlines and within budget
• Developed processes for standard tasks performed by 5 divisional marketing coordinators
2. KIMBERLY BABULA | PAGE 2
Willow Grove, PA 19090 ∙ kbabula1014@gmail.com
www.linkedin.com/in/kimberlyeverettbabula
Corporate Marketing Coordinator
Promoted to the corporate marketing department, while the Corporate Communications Director was out on leave, to
manage and build the brand through marketing and communications efforts
Key Achievements:
• Successfully executed the following while acting as department’s sole contact: quarterly finance reporting, social
media reporting and fulfillment (Blogs, e-Newsletters, etc.), website Rreporting and support, brand management, and
meeting planning
• Produced the annual company magazine “AD Today” across 5 divisions, which is viewed by over 2,000 key decision
makers in the industry – included choosing 5 unique cover designs, content collection and organization, proofing, and
production
• Grew the company’s Facebook, Twitter and LinkedIn followers by 50% over the course of 1 year
• Assisted in the roll-out and maintenance of AD’s first event mobile app, obtaining a conversion rate over 60% for
attendees who downloaded the app to their mobile device
• Developed corporate marketing templates used among the company’s 5 divisions – key examples include: external
and internal emails, PowerPoint templates, and orientation packets for new members.
Senior Executive Assistant & Marketing Coordinator, Electrical Divisions
Recruited to the Canadian and U.S. Electrical Divisions to provide administrative and marketing support, as well as project
management to the 5 person executive management team
Key Achievements:
• Developed and coordinated sales and marketing communications through a quarterly promotional calendar
• Owned and controlled the creation, maintenance, tracking and coordination of all division-specific contracts and
agreements
ATHENA CONTROLS, INC. Plymouth Meeting, PA - Designs and manufactures temperature control instrumentation for
applications in the process industries ranging from plastics and packaging to food and pharmaceuticals
Customer Service / Marketing Assistant, 2010 – 2012
Provided quality customer service on sales inquiries and administrative support to the senior management team while
playing the key role in developing and executing marketing efforts of new product promotions
Key Achievements:
• Introduced management to social media marketing by developing the company’s Facebook and LinkedIn page as well
as a company e-newsletter
• Increased market visibility, credibility, and client relationships by managing content on company website and social
media networks
ADVERTISING SPECIALTY INSTITUTE Trevose, PA - B2B media organization for the promotional product and
advertising industry, offering award-winning publishing, marketing and e-commerce services 27,000+ members
Trade Show Specialist, 2009 – 2010
Hired for a six month contract position to provide quality customer service while utilizing sale techniques to reach specified
quota of show registration
Key Achievements:
• Secured over 12% of attendance to the industry’s top executive trade show over the course of 2 months
• Achieved a conversion rate over 18% for trade show registrations
AMY WILSTON PROMOTIONS - Promotional modeling and talent agency serving national events
Promotional Model / Project Manager, 2006 – 2009
Increased brand awareness and customer loyalty for contracted vendor through guerrilla marketing. Promoted to Project
Manager and responsible for recruiting and managing my team to ensure successful execution of vendor goals. Key
clients included: Chevy, Craftsman, AMP, Wyndham Resorts, and Sprint.
Certifications & Education
Certified Audio Transcriptionist
Hootsuite Certified Professional
Bachelor of Science, Business Management - East Stroudsburg University of Pennsylvania
3. KIMBERLY BABULA | PAGE 2
Willow Grove, PA 19090 ∙ kbabula1014@gmail.com
www.linkedin.com/in/kimberlyeverettbabula
Volunteer Work
SAINT EPHREM CYO ATHLETIC BOARD Bensalem, PA - Provides athletic programs and activities for the children of
their parish
Social Media Director, 2013 - 2014
Established and coordinated program’s social media presence, while educating the board members on best practices
Cheerleading Director and Varsity Head Coach, 2010 - 2014
Recruited and trained coaches, coordinated fundraising efforts, conducted registration, and responsible for choreography
and instruction of all material
Key Achievements:
• Grew the cheerleading program 4x the size over 4 years
• Managed 3 cheerleading squads and the overall program budget