2. Kimberly Hallford grew up in a small town
in Mississippi called Louisville where she
attended a small private Christian school.
After graduation she went to Ole Miss for
two year but had to withdraw due to
finances. So she went to work to save up as
much as she could to return to school
which is what she did. She is now enrolled
in Business Entertainment at Full Sail
University.
IDENTITY
3. PROFESSION
Potential Job Titles:
• Public Relations Specialist
• Talent Director
• A & R Specialist
Caregiver Brand Archetype -
producing brand stories that
transform lives by highlighting
manifested dreams. Using
industry trends and defining
new ones to fascinate
audiences and inspire them to
Artist Management for Sony Entertainment
4. • DEMOGRAPHICS: 70% Female,
20-35 years old, Predominately
White, Single, College Educated,
Located on the East Coast.
• PSYCHOGRAPHICS: Enjoys going to
events and being involved in their
community.
• IDEAL AUDIENCE MEMBERS: Lewis
Calem, Brand Manager, Talent
Acquisition at Sony Music
Entertainment. Will Adler, A&R
administrative assistant, Columbia
Records at Sony Music
Entertainment. Kaki Stergiou, VP,
Head of Content at Sony Music
Entertainment.
Recruiters & Hiring Managers at PBR, PRCA, and CBR
TARGET AUDIENCE
5. GOALS
Short Term: (Immediately After Graduation, 2021)
• Land an entry-level Talent Acquisition for Sony Music
Entertainment .
‣ Connect with, and send a follow up promotional
email to, 20 Sony Entertainment team members
on LinkedIn by December 31, 2020.
Mid Term: (2026)
• Lead a successful A&R team to scout out new talent for
Sony Entertainment.
Long Term: (2040)
• Help Sony find good talent that increases revenues for
the company by getting the talent to work with us
instead of other companies..
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media Marketing 87%
Adobe Creative Suite 65%
Time Management 70%
Public Speaking 60%
SOFTHARD
CRM Software 10%
WordPress CMS 10%
Professional Writing 40%
Public Speaking 60%
SOFTHARD
7. I help people follow their dreams of
becoming a signed artist and making
sure that they are taken care of as well
as the company that I work for.
PROMISE
8. CREDENTIALS
Work Experience:
• 5 years working as a dance
instructor at Dance Expressions.
• 4 years experience working at a
Commercial Roofing Company
• Currently working at a Pediatric
Dental Office.
Education:
• Business Entertainment, B.S., Full
Sail University (Exp. 2021)
9. COMPETITION
Wanda Breaux
Industry Experience:
• Does not include work experience
on profile; assumed to still be in
school
Education:
Alumni of Full Sail University Internet Marketing.
Leadership Experience:
• Kiwanis Student Club President
Skills and Proficiencies:
• Graphic Design - 1 endorsements
• Facebook Marketing- 2 endorsements
• Social Media Advertising - 2 endorsements
Kimberly Hallford
Overall Online Presence:
• Has 200 connections, banner image not yet
customized, average headshot,
Education:
• Current student enrolled in Business
Entertainment, B.S. at Full Sail University
Leadership Experience:
• Volunteered at music arts camps for children for
5 years.
Skills and Proficiencies:
• Social Media Marketing
• Adobe Creative Suite
• Microsoft Office Proficient
Overall Online Presence:
• Limited connections on LinkedIn. Average
headshot.
• Grade: Poor
10. COMPETITION
Lindsay Osborne
Industry Experience:
• ~3 years of marketing and event
management.
Education:
• Master of Liberal Arts, Psychology
• Entertainment Business, B.S.
Noteworthy Experience:
• 12 years of marketing experience
Skills and Proficiencies:
• Entertainment - 4 endorsements
• Event Management - 2 endorsements
• Social Media- 5endorsements
Overall Online Presence:
• 500+ connections, banner image customized,
polished headshot.
Kimberly Hallford
Education:
• Current student enrolled in Business
Entertainment, B.S. at Full Sail University
Leadership Experience:
• Volunteered at music arts camps for children for
5 years.
Skills and Proficiencies:
• Social Media Marketing
• Adobe Creative Suite
• Microsoft Office Proficient
Overall Online Presence:
• Limited connections on LinkedIn. Average
headshot.
• Grade: Poor
11. BRAND POSITION
I may not be the best there is out there
but I do work hard to be proficient in
everything I do .
12. NETWORKING &
MARKETING
Industry Events & Organizations
• 202 Winter Music Conference.
‣ March 25-28th | Miami, FL
• Pollstar Live
‣ February 4-6th Los Angeles CA
Digital Marketing
• Primary Content: Posting about brand awareness for
the music industry.
• Primary Tools: FB and Instagram
• Website: Full Sail digital portfolio site to showcase
school work; use blog to showcase artist management.
13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level marketing pro with at least
10 yrs of experience in artist management.
Formal Education
• Complete Business Entertainment, B.S. by
expected graduation date in 2021
14. Kimberly Hallford
There is so much talent out there now and especially
with social media people are popping up everywhere. My hopes are to find these
people and help lead and guide them in the right direction to set up their career
paths.
“
”
15. REFERENCES
Hynes, A. (2020, January 22). The Top 10 Best Music
Conferences 2020 -. Retrieved from https://
www.musicgateway.com/blog/how-to/the-top-10-best-
music-conferences-2020
Hynes, A. (2020, January 22). The Top 10 Best Music
Conferences 2020 -. Retrieved from https://
www.musicgateway.com/blog/how-to/the-top-10-best-
music-conferences-2020
