2. Application - Masters in Management
Kimon Georigou
Question F
You have just participated in an important meeting
with your superior. How will you ensure that every
part of the instructions you received will properly
reach all subordinates, suppliers and clients, located
in different parts of the world?
May 2013
3. Application - Masters in Management
Kimon Georigou
Outline of Pesentation
1.
Presentment of the Underlining Nature of
Communication within Organisations
externally
and infernally
2.
Development of a Conceptual Model to give a
rather Prescriptive Account to Answering the
Question
May 2013
4. Application - Masters in Management
Kimon Georigou
Outline of Pesentation
1.
Presentment of the Underlining Nature of
Communication within Organisations
externally
and infernally
2.
Development of a Conceptual Model to give a
rather Prescriptive Account to Answer the
Question
May 2013
5. Application - Masters in Management
Kimon Georigou
Specifying Communication Objective
To effectively deliver instructions of high importance
to different target groups across the world.
May 2013
6. Application - Masters in Management
Kimon Georigou
Specifying Communication Objective
To effectively deliver instructions of high importance
to different target groups across the world.
Manager
Clients
Supplier
Subordinates
May 2013
7. Application - Masters in Management
Kimon Georigou
Overview
Organisational
Framework
May 2013
8. Application - Masters in Management
Kimon Georigou
Overview
Organisational
Framework
Profiling and
Identifying
Audience
May 2013
9. Application - Masters in Management
Kimon Georigou
Overview
Organisational
Framework
Profiling and
Identifying
Audience
Selecting
Communication
Channels
May 2013
10. Application - Masters in Management
Kimon Georigou
Overview
Organisational
Framework
Profiling and
Identifying
Audience
Developing
Messages
Selecting
Communication
Channels
May 2013
11. Application - Masters in Management
Kimon Georigou
Overview
Organisational
Framework
Profiling and
Identifying
Audience
Monitoring
Outcome
Developing
Messages
Selecting
Communication
Channels
May 2013
12. Application - Masters in Management
Kimon Georigou
Overview
Lessons
Learned
Organisational
Framework
Profiling and
Identifying
Audience
Monitoring
Outcome
Developing
Messages
Selecting
Communication
Channels
May 2013
13. Application - Masters in Management
Kimon Georigou
Organisational Framework
Structure
Functional
May 2013
14. Application - Masters in Management
Kimon Georigou
Organisational Framework
Structure
Functional
Divisional
May 2013
15. Application - Masters in Management
Kimon Georigou
Organisational Framework
Structure
Functional
Divisional
Matrix
May 2013
16. Application - Masters in Management
Kimon Georigou
Organisational Framework
Hierarchy
Flat
Strict
May 2013
17. Application - Masters in Management
Kimon Georigou
Organisational Framework
And for what?
May 2013
18. Application - Masters in Management
Kimon Georigou
Organisational Framework
... to Define Reporting Lines
and Responsibilities!
May 2013
19. Application - Masters in Management
Kimon Georigou
Organisational Framework
Culture
Formal
Informal
May 2013
20. Application - Masters in Management
Kimon Georigou
Organisational Framework
Leadership
Style
Transformational
May 2013
21. Application - Masters in Management
Kimon Georigou
Organisational Framework
Leadership
Style
Transformational
Transactional
May 2013
22. Application - Masters in Management
Kimon Georigou
Organisational Framework
Leadership
Style
Transformational
Transactional
Charismatic
May 2013
23. Application - Masters in Management
Kimon Georigou
Organisational Framework
Leadership
Style
Transformational
Transactional
Charismatic
Autocra5c
May 2013
24. Application - Masters in Management
Kimon Georigou
Organisational Framework
Leadership
Style
Transformational
Transactional
Charismatic
Autocra5c
Coopera5ve
May 2013
25. Application - Masters in Management
Kimon Georigou
Organisational Framework
And for what?
May 2013
26. Application - Masters in Management
Kimon Georigou
Organisational Framework
...To know „HOW“ you should Communicate within
your Organisation!
May 2013
27. Application - Masters in Management
Kimon Georigou
Profiling and Identifying Audience
• Subordinates
• Suppliers
• Clients
May 2013
28. Application - Masters in Management
Kimon Georigou
Profiling and Identifying Audience
• Subordinates
• Suppliers
• Clients
Direct
Subordinates
in
Leading
Posi5on?
Indirect
Subordinates?
Loca5on?
Cultural
Differences?
May 2013
29. Application - Masters in Management
Kimon Georigou
Profiling and Identifying Audience
• Subordinates
• Suppliers
• Clients
How
many
different
Suppliers?
What
do
they
Supply?
Loca5on?
Cultural
Differences?
Direct
Subordinates
in
Leading
Posi5on?
Indirect
Subordinates?
Loca5on?
Cultural
Differences?
May 2013
30. Application - Masters in Management
Kimon Georigou
Profiling and Identifying Audience
• Subordinates
• Suppliers
• Clients
Direct
Subordinates
in
Leading
Posi5on?
Indirect
Subordinates?
Loca5on?
Cultural
Differences?
How
many
different
Suppliers?
What
do
they
Supply?
Loca5on?
Cultural
Differences?
What
Client
Segments?
What
do
they
purchase?
Loca5on?
Cultural
Differences?
May 2013
31. Application - Masters in Management
Kimon Georigou
Selecting Communication Channels
May 2013
32. Application - Masters in Management
Kimon Georigou
Selecting Communication Channels
Effective Communication through appropriate Channel!
Internal
Communication
Systems
May 2013
33. Application - Masters in Management
Kimon Georigou
Selecting Communication Channels
Effective Communication through appropriate Channel!
Direct Mail,
Articles,
Brochures
May 2013
34. Application - Masters in Management
Kimon Georigou
Selecting Communication Channels
Effective Communication through appropriate Channel!
@ Email
May 2013
35. Application - Masters in Management
Kimon Georigou
Selecting Communication Channels
Effective Communication through appropriate Channel!
Face-to-Face
Meetings
May 2013
36. Application - Masters in Management
Kimon Georigou
Selecting Communication Channels
Effective Communication through appropriate Channel!
Video
Conference,
Webinars
May 2013
37. Application - Masters in Management
Kimon Georigou
Selecting Communication Channels
Effective Communication through appropriate Channel!
Teleseminars,
Mobile Phone
May 2013
38. Application - Masters in Management
Kimon Georigou
Selecting Communication Channels
Effective Communication through appropriate Channel!
Internal and
External Website
May 2013
39. Application - Masters in Management
Kimon Georigou
Selecting Communication Channels
Effective Communication through appropriate Channel!
Adapt to
Target Group!
Internal
Communication
Systems
Direct Mail,
Articles,
Brochures
@ Email
Video
Conference,
Webinars
Teleseminars,
Mobile Phone
Internal and
External Website
Face-to-Face
Meetings
May 2013
40. Application - Masters in Management
Kimon Georigou
Developing Message
Fundamental Communication Principles:
Language
Barriers
Other
Countries
Other
Languages
Corporate
Language?
Transla5ons
needed?
May 2013
41. Application - Masters in Management
Kimon Georigou
Developing Message
Fundamental Communication Principles:
Language
Barriers
Linguis5c
Target
Group
Specific
Ac5ve,
Clear
Precise
Bias
Free
May 2013
42. Application - Masters in Management
Kimon Georigou
Developing Message
Fundamental Communication Principles:
Linguis5c
Providing
Reason
Language
Barriers
Always
Provide
the
“Why”
Higher
Compliance
LeMng
People
to
get
involved
May 2013
43. Application - Masters in Management
Kimon Georigou
Developing Message
Fundamental Communication Principles:
Providing
Reason
Type
Linguis5c
Language
Barriers
Downwards
Upwards
Horizontal
/
Lateral
Diagonal
External
May 2013
44. Application - Masters in Management
Kimon Georigou
1.
Present the Underlining Nature of
Communication Systems within Organisations
externally and infernally
2.
Development of a Conceptual Model to give a
rather Prescriptive Account to Answering the
Question
May 2013
45. Application - Masters in Management
Kimon Georigou
Developing Message
Subordinates:
Layer:
Involve Direct and
Indirect Subordinates
May 2013
46. Application - Masters in Management
Kimon Georigou
Developing Message
Language:
Use Simple, Precise,
Accurate, Specific
and Unambiguous
(with Respect to Culture
and Policies)
Subordinates:
May 2013
47. Application - Masters in Management
Kimon Georigou
Developing Message
Channel:
Use Face-To-Face, Email
and Communication
System
Subordinates:
May 2013
48. Application - Masters in Management
Kimon Georigou
Developing Message
Type:
Follow the Rules of
Downwards
Communication
Subordinates:
May 2013
49. Application - Masters in Management
Kimon Georigou
Developing Message
Suppliers
and
Clients:
Language:
Use Customer-Oriented,
Clear and Precise,
Bias-Free Phrasing
May 2013
50. Application - Masters in Management
Kimon Georigou
Developing Message
Content:
Depending on Type of
Product or Supply,
Provide Relevant
Information
Suppliers
and
Clients:
May 2013
51. Application - Masters in Management
Kimon Georigou
Developing Message
Channel:
Use Direct Mail, Email,
Brochures, Phone
Suppliers
and
Clients:
May 2013
52. Application - Masters in Management
Kimon Georigou
Developing Message
Type:
Follow the Rules of
External
Communication
Suppliers
and
Clients:
May 2013
53. Application - Masters in Management
Kimon Georigou
Monitoring Outcome
Feedback
Predefined Meetings with Direct Subordinates to
Evaluate Status and Outcome
May 2013
54. Application - Masters in Management
Kimon Georigou
Monitoring Outcome
Feedback
Reassuring Instruction Delivery to Indirect
Subordinates, Suppliers and Clients
May 2013
55. Application - Masters in Management
Kimon Georigou
Lessons Learned
Reasons for Implementation
Professional
Development
Con5nuous
Learning
and
Reflexion
Process
Op5misa5on
Knowledge
Sharing
May 2013
